Search Engine Marketing Must For Online Business Growth

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WorldClass Brand Management

• www.WorldClass.com
• Search Engine Marketing (SEM) Search Engine
  Optimization (SEO) and Social Media
  Optimization (SMO) Presentation

WorldClass
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The Question is
Can Your Customers Find Your WebSite?
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Why Search Engines?

• With over 85 of all new visitors to a web site
  originating from search engines such as Yahoo,
  AOL, Google and others, it is essential that
  business owners ensure that they are ranked where
  their customers can find them.
• Our company, WorldClass, has developed and
  utilized these services for our core business of
  developing enterprise software applications that
  benefit the customer by reducing production time
  and substantially decreasing cost.
• We use what we sell!

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The Importance of Search Engines

• Search engines now account for over 85 of all
  new visitors to a web site (GVU Users Survey).
• Only 7 of Internet users will surf beyond the
  first 20 listings of a search engine.
• Over 87 of search engine users would rather
  switch to a different search engine, than browse
  beyond the first 20 positions (NEC Research
  Institute).

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Consider these Stats

• - 70 of surfers use 2-3 keywords to find what
  they are looking for...
• - 60 of buying surfers know what they are
  looking for before they start...
• - 82 of click-thrus take place in the first 30
  listings of major engines...
• - 10 of click-thrus take place in listings 31 -
  40...
• - 4 of click-thrus in listings 41- 4,000,000...

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Strategic Marketing

• A Forrester Research Report outlining how people
  find Websites Search Engines 87 Email
  Messages 38 Web Sites 35 Word of Mouth
  28 Magazine Ads 25 TV Commercials
  14 Periodical Articles 11 Vendor Catalogs
  11 Newspaper Ads 9 Banner Ads 7
  Radio Ads 3 Mail Ads 3

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SEO Leading to Success
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Search Engine Optimization Process
WorldClass
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Proposed Account Structure
Client Base Website Promotionwww.YourWebsite.co
m
SEO Promotion
Social Media Promotion
On-Site Factors and On-Page Optimization
Off-Site Factors and Off-Page Promotion
WorldClass
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On Page Optimization
On Page works are very important for a website to
be SEO optimized. On Page changes are the
changes that needs to be done to the code base of
a given web site to improve its ranking within
search engines to make it more SEO compliant.
WorldClass
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On Page WorkDetails

• We need to work on various on page factors to
  make the website more SEO friendly.
• On Page work Details
• Need more keyword rich contents
• Need keyword optimized meta tags for the new
  pages
• Regular SEO maintenance work

WorldClass
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Keyword Selection

• 25 business target specific keywords chosen -
  that can bring targeted visitors
• Some of them are
• Root Keywords
• Stem Keywords
• Keyword Phrases
• Short-tail
• Long-tail

WorldClass
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Off Page Optimization
Search engines like Google, Bing, Yahoo always
show the most relevant and most trusted popular
website in their search results. To be on top 10
a website have to earn the popularity on the web
world. Without the quality links a website cannot
rank higher in this Hyper-Competitive market.
WorldClass
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Off Page Work Details

• Every month we will perform all the off-page
  activities to make the website popular and earn
  trust from Search Engines.
• Monthly Off Page Activities
• Directory Submission
• Article Submission
• Social Bookmarking
• Social Media Interaction
• Classified submission
• Search engine submission
• Press Release submission
• Continued to Next

WorldClass
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Off Page activities

• Forum Posts
• Blog comment
• Links from Blogs
• Free blog (maintained by us)
• Web 2.0 promotion
• Link Exchange(3 way)
• RSS feed Submission
• Yahoo Answers
• Local Business listing review submission/Testimon
  ial
• Blog Promotion
• Social Media Promotion
• Video Promotion

WorldClass
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Expected Results
All the On page Off page activities will lead
us to the top 10 ranking with all the keywords
within 6 months. we will be among the top players
in the industries and ready to prove ourselves as
more competent than others.
WorldClass
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Visitor Trend
When we reach the first page of Google search
engine, then our clients will have more targeted
visitors from Search Engines. With every passing
day the visitors and customers will increase and
give boost to your brand value and conversion
rate.
WorldClass
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Visitors in each interval
We can have quantified visitors in the 3rd Month,
more in the 6th and maximum visitors in the 9th
month
WorldClass
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SEO - Return On Investment

• SEO is a kind of marketing savings account. The
  SEO work will generate compound interest and this
  effort will give long lasting benefit. SEO has
  the cascading effect. Most of the work we do for
  organic SEO - content creation, site performance
  improvements and link building via outreach -
  also improve conversion, growing the overall
  brand and strengthen other marketing efforts.
• We work with our clients to determine the average
  order value per customer, so that we can predict
  the ROI correctly.

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Return on Investment

• We can predict ROI in the following way assuming
• Average Order Value 50
• Conversion rate(approx.) 10
• After 3rd month if we can get 400 visitors then
  we can get total online order of (400 / 10
  50) 2000/month
• On the same way at the end of 6th month we can
  get total online order of (800 / 10 50)
  4000/month
• Similarly at the end of 9th months when we get
  visitor of 1200/month, we can get total online
  order of (approx.) (1200 / 10 50)
  6000/month
• Note This ROI calculation is summarizing only
  online sales, the sales generated due to SEO
  branding activities on offline market have not
  been included for simplification of calculation.
• Please keep in mind that its just a
  sample ROI calculation and is based on certain
  assumptions.

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Call Us Now!

• Following SEO quality practices we can
  assure rapid growth in the branding as well as
  visitors, online as well as offline sales.Call
  WorldClass Now!866.347.3321