How Important is Social Media for the Search Engine Optimization

1
Social Media Its Essential In Your SEO Projects
Today, Social Media is one of the most important
signals used by the search engines. Do you know
how can you leverage this to your
advantage? Read along to know HOW
2
Present Day SEO Effects

• Panda Update
• Email Reputation
• Schema.org
• Google 1 Button

3
Google Panda Update Survival Story!

• Did you knowGoogle Panda update has affected 12
  of search results just halved many sites
  visitor numbers in US?
• Is your site getting search engine traffic from
  the US? OR Is your site not US-centric?
• Sigh! In either case..Youve probably been
  affected by Panda
• As it has rolled out across the world now!

4
Email Reputation

• Google web spam head, Matt Cutts recently
  debunked the theory that .
• Email Reputation causes penalties
  in Google Search Results
•  Are you of impression that your search rankings
  sank because of the e-mail newsletter you were
  sending out?
• As per a Google insider this bad rankings is
  rather due to the email newsletter metrics, open
  rates, bounce rates, and click rates on the links
  within the e-letters.
• Try sending out reconsideration request about
  this email behavior, TODAY
  
  

5
Major Search Engines Schema.org

• Search Engines Google, Bing Yahoo under one
  Umbrella for Schema.org
• Initiative to create a common set of schemas for
  structured data markup on all web pages.
• It helps search engines to understand and index
  their sites better and thus deliver better search
  results.
• Now, its EASIER for millions of web users to
  find the right web pages!

6
Google1 Button

• Google 1 button Facebook Like?
• Webmasters, Site Owners and Publishers now
  include Button in their content
• Its the rush hour as they are trying to
  CAPITALIZE on their PPC campaign management.
• Boost your Pay Per Click advertising with Google
  NEW 1 Button.
• This is surely the Avon (1) Choice!!

7
Present Social Media Effects

• Twitters Follow Button
• Facebook SMO World
• Other SMO Effects
• Google SEO Social Media Monitoring

8
Twitters Follow Button

• Attracts more visitors
• Websites can stay connected with their audience
  more easily
• Encourages your followers to retweet and engage
  with your Tweets more
• Helps them to repeatedly visit your website

9

Twitter Follow Button vs Facebook Like Button
The button war has begun as Google, Digg, Yahoo,
etc try to get their individual buttons on as
many websites as possible, Facebook Twitter are
the clearly the top two contenders.
10
Facebook Rules The SMO World ?

• Facebook has become FIRST most visited website,
  by pushing Google to Second
• Facebook has become the biggest Social Media
  website in the world
• Grab the greater attention to your business
• Get huge traffic driven to your website
  
  

11

• Facebook growth has rather slowed down for second
  month in a row
• According to new data, user numbers has fallen in
  US, UK, Canada, Russia and Norway.
• Even as the total climbed towards 700 million
• The slowing in Facebook's growth suggests that it
  has indeed hit the limits of expansion in the
  nations where it was initially successful

12
Other Social Media Effects

• Delicious is acquired by previous owners of
  YouTube.com from Yahoo
• LinkedIn launched LinkedIn Today, news product
  for Business professionals.
• StumbleUpon plan to expand its content into
  mobile television user
• Foursquare introduced version 3.0, leapfrog to
  advance versions

13
Google Social Media

• Google 1 Button To Fire Back At Facebooks Like
  Button
• 1 bookmarks the page in your Google profile
• 1 search results and ads you like.
• All the 1 data is public.
• Shares results all through ones social graph.
• 
  

BUZZ Is Google Query Showing FB Shares?
14
Google Social Media Monitoring

• Google Bought Social Monitoring Tool PostRank.
• Measures web engagement metrics
• It Helps to analyze the social media sites
  generates information
• The information will be integrated with Google
  Analytics.

15
SoNow You See How SOCIAL MEDIA has indeed
become an integral part of any Internet Marketing
Strategy!
16
For Further QueriesMail info_at_connectdigitalmedi
a.co.ukBlogs http//www.connectdigitalmedia.co.
uk/blogs/Twitter ConnectDNASkype
ConnectDigitalMedia