Euro Disney or Euro Disaster or Cultural Chernobyl

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Euro Disney or Euro Disaster or
Cultural Chernobyl

• Case Questions

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Euro Disney

• What are some of the business, marketing and
  global principles/ strategies/ concepts you see
  in the case?

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The Walt Disney Company is a 28 Billion
diversified worldwide entertainment company
Consumer Products Licenses Disney Characters and
Other IP to Manufacturers, Retailers, Show
Promoters and Publishers Worldwide

• Media Networks
• Television andRadio Networks Including
  Cable/Satellite and International Broadcast
  Operations

Studio Entertainment Live-Action and Animated
Motion Pictures, Television Animation Programs,
Musical Recordings and Live-Stage Plays

• Parks and Resorts
• Walt Disney World
• Disney Cruise Line
• Disneyland
• ESPN Zone
• Anaheim Sports
• Licensing Operations for Tokyo Disneyland and
  Disneyland Paris

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Euro Disney

• 2. What strategic issues apply?

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Euro Disney

• 3. What did Disney do wrong in its planning for
  Euro Disney?

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Euro Disney

• 4. What lessons can be learned from Disneys
  problems?

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Euro Disney

• 5. How should the park differentiate itself
  from competitive threats by the growing
  number of European amusement parks?

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Euro Disney

• 6. What target market strategy should be pursued
  in face of the changing competitive environment?

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Euro Disney

• 7. What recommendations would you make?

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Euro Disney

• Additional Thoughts?