Mobile Value Added Services - China | Telecommunications & Mobile

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Aarkstore.in Mobile Value Added Services -
China Telecommunications Mobile
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• Summary
• The mobile value added services (MVAS) market in
  China is valued at 18.2 bn in 2008 it is expected
  to reach INR 34.5 bn in 2011. Netscribes
  report begins with a snapshot of Chinas mobile
  market. It analyses the MVAS value chain and
  provides information regarding the popular MVAS
  services. Market entry procedure describes entry
  procedure for a foreign investor in the Chinese
  MVAS market. The report also highlights key
  government regulations. Market overview gives a
  brief overview of the existing scenario with
  market size and growth figures as well as data
  for VASs share of total revenue of major mobile
  operators. An analysis of drivers reveals that
  increasing mobile penetration, growing popularity
  of mobile entertainment, rising income levels,
  declining ARPU and introduction of 3G is driving
  growth in this sector. The key challenges
  identified include dependency on telecom
  operators, competition from free WAP sites, and
  billing and transmission failures. The
  competitive landscape profiles the major players
  in this sector. The report also provides details
  regarding the key developments in this sector.

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• Table of Contents Page 1 Executive
  SummaryIntroductionPage 2 Mobile market in
  China - Growth in mobile subscribers and mobile
  operators market shareValue Chain and
  ServicesPage 3 MVAS value chainPage 4 Popular
  MVAS services and popular services by mobile
  generationMarket Entry ProcedurePage 5-6
  Market entry procedure and stages in market entry
  in MVASGovernment RegulationsPage 7-8
  Government regulationsMarket OverviewPage 9
  MVAS market - Overview, market size and growth
  (2006-2011e), MVAS share of total operators
  revenueDrivers ChallengesPage 10 Drivers
  SummaryPage 11-13 DriversPage 14 Challenges
  SummaryPage 15-16 Challenges CompetitionPage
  17 Competition OverviewPage 18-25 Major
  PlayersKey Developments

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