Establish Downtown Salem

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Establish Downtown Salem

• As the destination for
• Vibrant arts
• Culture
• Entertainment
• Business
• Shopping
• Dining
• Professional services
• Housing

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Establish Downtown Salem

• For the benefit of
• Investors
• Businesses
• Residents
• Visitors
• Through private-public collaboration

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The Improvement Project

• Marketing promotion of district, business
  activities, and public events
• Provision for decorations, flowers, street
  furniture, banners and signage
• Cleaning and maintaining public spaces
• Professional management

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Projects In Action

• Marketing
• Creating a Downtown Salem brand
• Developing a regional marketing strategy
• Creating a website showcasing businesses,
  galleries, services, restaurants, leasable
  spaces, housing options, schedule of events, and
  employment opportunities
• Increasing public awareness through newspaper
  editorials, stories, public presentations and
  radio appearances

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Projects In Action

• Events and Activities
• Created events committee for First Wednesday,
  expanding to year round events and supplementing
  last years 14,000 budget
• In partnership with Marion-Polk Food Share,
  created Summer In The City Music and Wine
  Festival scheduled Aug. 9th 10th
• Creating a Holiday 2008 planning committee to
  make Downtown Salem the destination for Holiday
  shopping

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Projects In Action

• Created a Restaurant Council, planning a Downtown
  Dining Week, and designing an upscale restaurant
  guide
• Creating an Arts Council focused on art
  sculptures for sidewalks, development of art in
  alleys, and more cultural events

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Projects In Action

• Provision of decorations, flowers, street
  furniture, and cleaning of public spaces
• Securing bids for expanding hanging flower
  baskets from 20 to over 100
• Expanding flower impact throughout district
• Target date for flower installation is early May
• Bids secured for power washing and street water
  washing in expanded district
• Target date for street cleaning is March

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Projects In Action

• Developed partnerships with
• Salem Visitor and Convention Association
• Willamette, Western University and Chemeketa
  Community College
• State of Oregon
• Salem Conference Center
• Salem Area Chamber of Commerce
• Salem Keizer Transit

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Vision 2020 HelpingBring the Vision to Life

• What Salem citizens are asking for
• A town square to service city focal point
• More restaurants with outdoor seating
• More performing arts venues, live music
• Coordinate marketing and advertise City Center
  activities
• Businesses and restaurants open later
• More small locally owned shops and boutiques
• Highlight the historic character of Downtown

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Implementation

• Paid professional management
• Stable, secure funding, the obvious benefit of an
  EID
• Able to begin work without immediate financing
  worries
• Able to spend more time on projects
• Fundraising has a limited lifespan
• Collected by the City providing timely
  collections, predictable revenue and enforcement
  ability
• Secure funding creates confidence and sense of
  security in building partnerships with other
  organizations
• Provides self reliance

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Implementation

• Dollars controlled by participants
• The statute and ordinance specify that the
  organization enter into an agreement with the
  City, defining the capital improvement project in
  how funds will be allocated
• The decision making power is with the owners who
  pay the assessment

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Need To Act Now

• Competitive marketplace
• Woodburn Company Stores
• Downtown felt the financial impact in 1999
• Top dollar sales in the Nation
• Plans for expansion
• 509 Bus trips brought in annually
• Top draw for tourism in Oregon
• High visibility off I-5
• Keizer Station
• Expanding
• New and exciting--see whats new
• Six new restaurants planned
• High visibility off I-5

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Need To Act Now

• 3. West Salem
• Strong growth and retail mix
• Adjacent to well developed housing population
• 4. Proposed shopping center near Kuebler Blvd.
  and 27th
• 5. Boise Cascade development
• Welcome addition and a need to compliment each
  other and together enhance downtown

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Need To Act Now

• The consumer and tenant (existing and new) have
  many attractive options
• We need to level the playing field and provide
  our downtown with competitive marketing budgets
• We need to create a visually exciting downtown
  environment that will provide an urban
  experience that will lead to more people spending
  more time and more money in our downtown