... at companies like BeVocal, Lycos, Merrill Lynch, Nomur

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Northern Light Technology
Automated Monitoring and Multi-Media
ResourcesGifts from the Internet for
Competitive Intelligence
Presented by Helene Kassler May 18, 2001
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CI Rules of the Net
1. Follow the links they often indicate when
money is changing hands. 2. When money changes
hands, so does information. 3. Think of ALL
parties that have relationships with your
competitors. 4. Pursue anomalies--dont ignore
them. 5. Thoroughly read important documents
(SEC filings as an example). 6. Understand that
a single search can identify clients of as well
as vendors to a competitor. 7.
Verify EVERYTHING found on the Net with other
trusted sources
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Value of Monitoring the Web

• Internet has become the de facto standard for
  delivery of business information--its critical
  to keep up with competitors activities.
• Watch whole Web for mention of your
  company/competitor, products, executives
• Also--monitor competitors pages for news, SEC
  filings, job postings, new products, contracts,
  new ventures, markets entry, expansion plans
• Save time by automating routine searching.

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Monitor the Web for Macro Information
Site 1
5
Receive Email Alerts
Site 2
Site 1
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Brief Story at Information Today Site

• Moreover and Autonomy Announce Partnership
• Moreover (http//www.moreover.com) and Autonomy
  (http//www.autonomy.com) have announced a
  partnership aimed at bringing breaking news to
  enterprise portals.
• As part of the agreement, Autonomys
  Portal-in-a-Box will provide access to Moreovers
  dynamic Web news database. Integration has been
  completed for select AutonomyPortal-in-a-Box
  customers...

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Monitor Web for Specific Information
Site 2
Site 1

• Continuously searches the Web for company name
  Autonomy Inc. plus words often seen in resumes
  education and experience and expertise. Northern
  Light also allows monitoring of news and
  publications.

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Resume Reveals Client and Value of Large Sale
Sites 1
Dan Buan, 626C Admiral Drive, Suite
529... Professional Experience Autonomy, Inc.,
January 1999 July 2000 Technical Sales Engineer
for this start-up Internet company, responsible
for supporting the Southeast United States and
federal government civilian agencies Assisted
team in meeting and exceeding 3 million quota
and closing Department of Education 680,000
opportunity. Hosted Autonomy Federals portal
demonstration web site.
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SpyOnIt Monitors Page Changes(and can watch for
mention in news)
Sites 2
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Look at VeritysTechnical Requirements for the
Job
Sites 2

• Software Engineers Architects (Apply Now)
  Sunnyvale, CA
• Computer Science and Object Oriented Programming
  background
• C/C and Windows' Component Object Model
  experience
• System knowledge of either operating system
  Windows NT or UNIX (any flavor)
• Multi-threading, inter-process communication,
  compilers, database systems
• Distributed technologies and experience with in
  any of the web technologies such as HTTP, Java,
  JavaScript/DHTML, COM, WAP and XML
• Distributed computing, inter-process component
  architectures, and construction of customization
  environments

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Company Sleuth
Site 3

• Monitors Internet (and licensed databases) and
  sends email alerts for
• Edgar SEC Filings
• News
• Jobs
• Patents
• Domain
• Registrations

• Federal Litigation
• Multimedia Events
• Trademarks
• New Message Board Postings

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Company Sleuth CMGI Stakeout List
Site 3
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New CMGI Domains Show Emphasis on Rewards
Site 3
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News Alerting Services

• Monitor newspapers, magazines, wire services
• Track competitors activities
• Identify new competitors
• Follow industry news and trends
• Trace news coverage of your own organization and
  executives

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Northern LightFree Newswire Alert (Lycos
client)
Site 6

• Interactive Intelligence Signs OEM Agreement With
  Nuance
• Story Filed Tuesday, April 10, 2001 901 AM EST
• INDIANAPOLIS, Apr 10, 2001 (BUSINESS WIRE) --
  Interactive Intelligence Inc. (NasdaqININ)
  signed an OEM agreement with Nuance (NasdaqNUAN)
  allowing Interactive Intelligence to pre-package
  Nuance's speech recognition and voice
  authentication software with its interaction
  management software
• Every day, millions of people interact with
  Nuance systems at companies like BeVocal, Lycos,
  Merrill Lynch, Nomura Securities, Sprint PCS, and
  Tellme Networks.

Reveals Vendor to Lycos
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Excite NewsTracker Define Own Search or Choose
Existing Topics
Site 7
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NewsAlert Key Word Searches
Site 8
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Alerts Galore

• Wide Array of Alerting Services
• Jobs
• Webcasts
• Investor relations

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Search for AltaVista/CMGI JobsFree Alerting
Service Too
Site 2
Site 10
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Many Jobs at AltaVista (despite 25 layoffs in
fall 2000)
Site 2
Site 10
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AltaVista Job Posting Provides Several Data
Points
Site 2
US-MA-Andover-Software Engineer AltaVista... a
CMGI company The products are sold to customers
worldwide (Amazon.com, Buy.com, Federal Bureau of
Investigation) As a Software Engineer at AV you
will develop Object Oriented software using Java,
for the AltaVista Search Engine Product. You will
also implement and test the products you
develop... Professional experience with Java
and OOD is required You need to be familiar
with the NT development environment, UNIX
Experience is considered a plus. A minimum of a
Bachelors Degree in Computer Science or
equivalent. Masters or PhD in CS is a
Plus.Salary 70,000 to 110,000 per year
Contact Information Don Nottebart
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Let the Competitor Notify You!
Site 2
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From Verity Annual Report (pdf)
Document)Clients Plus Features

• Product Innovation
• ... in fiscal 2000 with the release of our new
  Intelligent Classifier product, Document
  Navigator product,and our CD-Web Publisher
  version 4.0. ...
• A new, highly enhanced version of the Verity K2
  Toolkit was shipped in fiscal 2000 and integrated
  with several of the largest e-commerce sites in
  the world, including HomeDepot.com and
  FairMarket In the final month of fiscal 2000,
  we began to ship Verity Portal One. Verity
  Portal One delivers advanced personalization
  search, navigate and view capabilities unified
  access to multiple information sources
  intelligent classification of information and
  unprecedented security, scalability,and
  reliability. This new product is the cornerstone
  of the next generation of Verity enterprise
  products.

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Gifts from Multimedia

• Free live and archived audio and video services
• conference calls, speeches, conventions, news
  events...
• Be privy to analysts questions (and executives
  answers) at conclusion of prepared speeches
• Available at
• Investor relations section of company home pages
• Investment-oriented sites
• News sites
• Association/Industry sites
• Convention sites

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Gary Prices Collection ofMultimedia Resources
Site 11
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BestCalls Specializes in Live/Archived Audio
Broadcasts
Site 12
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Home Pages Inktomi Links to StreetFusion for
2nd Quarter 2001 Conference Call
Site 2
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Everything Comes to Those Who WaitRevelations
at the End of 46-minute Conference Call
Site 2

• At end of prepared statements,
  analysts questions elicited the
  following information
• HP Compaq server products (w/ Inktomi software)
  will probably sell in the 10,000-12,000 range
• Europe Asia provide 30 of company revenues
• Next year they expect to see 60 growth rates
  (most increase from content networking
  streaming)
• Sees Cisco as dominant competitor in content
  networking streaming

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Internet World Offers Archived Video from Its
Conferences
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Missed Internet World Spring 2001?Streaming
Studio Brings It to You

• Inktomis Troy Toman on the Future of Search
• relevance algorithms must include a/v--a/v is
  becoming critical
• natural language is the future
• waiting for mobile devices to evolve before they
  expend time and s
• looking at peer-to-peer computing
• will write core of search engine for xml for
  enterprise search
• He incidentally revealed that Inktomi has a sales
  force of 50 they subscribe to Forrester
  research. He also provided a brief tour of
  Inktomis Intranet.

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Free Market Research from Our Tax Dollars
Site 2
Site 15
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Dept. of Commerce Webcast PLUS Slides
Site 2
Site 15
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And the Best of Both WorldsSign Up for Webcast
Notices
Site 2
Site 15
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RivalEye for the Enterprise http//special.northe
rnlight.com/rivaleye/

• Monitors competitors and the competitive
  landscape
• Helps identify industry trends
• Offers targeted dynamic queries on competitors
  new products, services, marketing plans,
  executive changes and more
• Pre-configured Search Alerts for end users
• License for Special Collection
• Editorially selected stories from the Collection
• Weekly or bi-weekly updates

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Continental Airlines Section
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Executive Changes at Continental
Management Personnel Changes Search for these
words anywhere ("Continental Airlines"
or "Continental Express") and (CIO or or COO or
CCO or CMO or CTO or CEO or C.E.O. or "president
of" or "director of" or executive or "vice
president" or vp or v.p. or president or director
or head or "team leader") ALSO search for these
words in the title Continental and (promote
or name or appoint or hire or hiring or "step
down" or resign or resigned or quit or terminate
or lay-off or "management changes") and (CIO or
or COO or CCO or CMO or CTO or CEO or C.E.O. or
"president of" or "director of" or executive or
"vice president" or vp or v.p. or president or
director or head or "team leader" or chief)
Click to see Live Query
User Can Save Query for Personal Alert
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Information from News Web Sites
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Final Tips

• Become an expert with chosen sites and search
  enginesread the help area and FAQ files
• Keep up with, and try out, new sites and
  services
• Know the important sites for your industrysign
  up for alerts
• Bookmark good sitesback up your bookmarks
• Use automated alerting services
• Verify, verify, verify
• Enjoy the serendipity.
• Happy Hunting!

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For Questions About Enterprise Products
Send email to enterprise_at_northernlight.com