JSB Market Research : M-Commerce in Sub-Saharan Africa: Making Sense of a Growing Mobile Business

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M-Commerce in Sub-Saharan Africa Making Sense of
a Growing Mobile Business
To buy this Report Visit http//www.jsbmarketresea
rch.com
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Summary

• M-Commerce in Sub-Saharan Africa Making Sense of
  a Growing Mobile
• Business, a new Telecom Insider Report by Pyramid
  Research, provides an
• overview of the growing m-commerce sector in
  Sub-Saharan Africa. It looks at
• two types of transactions those completed on a
  mobile phone and purchases
• of goods or services using mobile money. To
  assess the market in more detail,
• the report uses a four-part framework that
  consists of product identification,
• purchase and payment, delivery and post-purchase
  feedback. These are also
• the four steps in a consumers purchase
  transaction on a mobile phone using mobile
  money.

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Synopsis

•  
• Although the term m-commerce is widely used in
  both literature and news
• media, understanding of this industry is still
  lagging. This report provides an
• overview of the growing m-commerce market in
  Sub-Saharan Africa by
• looking at four aspects of mobile transactions.
• This report first outlines the current structure
  of the m-commerce industry in
• Sub-Saharan Africa. It looks at two types of
  m-commerce transactions,
• distinguishing between transactions completed on
  a mobile phone and
• purchases of goods or services using mobile
  money.
• The infrastructure deficit, both domestic and
  international, is a key cost to
• African companies looking to set up an m-commerce
  platform. The third
• section explores why companies have located in
  certain countries.

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 Key Findings

• We believe the key to growth will be an increase
  in the interoperability of
• payment systems offered by providers. The
  combination of mobile money
• and mobile commerce has the potential to
  dramatically alter the way
• commercial transactions are completed in Africa.
• Improvements in mobile connectivity are
  increasing the number of potential
• shoppers online across Sub-Saharan Africa, but
  the mobile-money
• infrastructure remains a constraint for the
  industry.
• To know more about this report click here
• http//www.jsbmarketresearch.com/telecommunication
  s/r-M-Commerce-in-Sub-Saharan-Africa-Making-Sense-
  of-a-Growing-Mobile-Business-124731

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M-Commerce in Sub-Saharan Africa Making Sense of
a Growing Mobile Business
Mobile vs. electronic commerce in Africa
Purchase and payment
Product search and identification
Defining mobile commerce
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Price Chart

• Report Name M-Commerce in Sub-Saharan Africa
  Making Sense of a Growing Mobile Business
• Product Price

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