JSB Market Research: How to differentiate Marketing between Aging Consumers and Other Audiences in Food markets

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How to differentiate Marketing between Aging
Consumers and Other Audiences in Food markets
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Summary

• How to differentiate Marketing between Aging
  Consumers and Other Audiences in Food markets
  shows marketers how they can target the emerging
  opportunities among an important, under-targeted,
  and misunderstood consumer group older
  consumers. An aging population means the
  consumption of those aged 55 and over will only
  grow, and to successfully cater to them, it is
  important for manufacturers to understand their
  motivations. 

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Key Findings

• Senior consumers are often considered as being
  overly concentrated on health, however, it is a
  far less important motivator than price, superior
  taste and convenience.
• Consumption motivators among those aged 55 and
  over are similar to other adult groups.
  Disruptive NPD based solely on age will fail to
  connect with an older audience.
• The older generation does not see their age as a
  burden and dont want to be seen as fragile. They
  want inclusive products, as opposed to
  specifically targeting their age

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Reasons to buy

• This report provides actionable insight into new
  opportunities emerging in
• Food markets due to the growing proportion
  of the older generation and
• identifies motivators that actually drive
  consumption behavior among
• those aged 55 and over
• This report shows how to align products with the
  key need states of older consumers, and how to
  avoid disruptive NPD that targets the wrong needs
  and fails to connect with their audience
• This report features product examples that will
  help to future proof NPD and marketing strategy
  to cater to an age group that will account for
  25 of the global population by 2025
• To know more about this report click here
• http//www.jsbmarketresearch.com/consumer-goods/r-
  how-to-differentiate-marketing-between-aging-consu
  mers-and-other-audiences-in-food-markets-165350

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Table of Contents
How to differentiate Marketing between Aging
Consumers and Other Audiences in Food markets
increasingly blurred and age stereotypes outdated 
Value for money is everything for more discerning
older consumers
A new found sense of freedom means seniors want
to free up time spent on chores
Disease and health maintenance should be a core
focus of product positioning
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Price Chart

• Report Title How to differentiate Marketing
  between Aging Consumers and Other Audiences in
  Food markets
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