Social Media Marketing Channel And Traditional Marketing For Brand

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SOCIAL MEDIA MARKETING PLANNING
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What Is Social Media
Social media refers to the means of
interactions among people in which they create,
share, and/or exchange information and ideas in
virtual communities and networks. The Office of
Digital Communications manages the
main Facebook, Instagram, Twitter, Linkedin,  Pint
erest, YouTube and Vimeo accounts.
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Popular Social Media Tools and Platforms

• Blog
• Facebook
• Twitter
• LinkedIn
• YouTube
• Image Sharing Sites (Flickr / Pinterest)
• Instagram

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Blogs 
Every individual and brand is going online with
social networks like Facebook and Twitter. But
apart from these, there is another social medium
- blogs! Many define blogs as an expressive
social platform where people belonging to
different professions and sharing varied
interests discuss various topics.

• Write quality and original content keep our brand
  fresh.
• Share our Blog post on Various Social Media
  Sites.
• Create Blog Profile on various Platform (Like
  Wordpress, Tumblr, Blogger ) and Promote Them.
• Develop trust factor and reputation.

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Facebook  
The worlds largest social network, with more
than 1.15 billion people using the site (as of
September 2013). Users create a personal profile,
add other users as friends, and exchange
messages, including status updates. Brands create
pages and Facebook users can like brands
pages.
Four Steps to Business Success on Facebook
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Build Our Facebook Business Page
Our Page is the central place to grow our
business, build our brand and develope
relationships with our customers.
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Connect With People
Now that we have a Page, its time to reach our
current and potential customers. Connect with
people who are the right fit for our business
using Facebook Ads.
Create Facebook Ads

• Facebook Ads are paid messages coming from
  businesses and they can include social context
  about friends. People who like your Page spend an
  average of 2 times more as your customers than
  people who arent connected to you on Facebook.
  Learn how to reach the right people using ads.
• Set up our first ad
• Get More Page Likes 
• Promote Page Posts 
• Get New Users
• Increase Attendance 
• Advanced Options

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Reach the right Audience
Have an idea of the ideal customer we want to
target. After choosing our ads and sponsored
stories, We will be able to choose the specific
audience for our ad The estimated audience size
indicates the total number of people our ad will
have the opportunity to reach if our bid and
budget are high enough. Location, Age and
Gender  Allow you to choose the basic
demographics of the audience you want to reach
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Engage Our Audience
When we post content and have conversations on
our Page, were building loyalty and creating
opportunities to generate sales. Learn how to
create content that will keep our audience
interested.
Post quality content regularly
When people like our Page, theyre saying that
they care about our business and want to know
whats going on. Posting relevant content is the
most important thing we can do to keep them
interested.
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Twitter 
 A social networking/micro-blogging platform
that allows groups and individuals to stay
connected through the exchange of short status
messages (140 character limit).

• Step 1 Present Our Brand
• Step 2 Expand Our Audience With Hashtags
• Step 3 Drive Traffic to Our Website and
  BlogTwitter is a great tool for driving traffic
  to our website and blog. To do this, We create a
  tweet around a link, writing a message that
  compels people to click to learn more.

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Step 1 Present Your Brand
Our Twitter account and profile are the
foundation of our Twitter experience. Its a
chance to tell our business story to the Twitter
community. It is important that our Twitter
presence have the same look and feel as our other
online tools. This helps people identify our
business and builds trust. Choose an account name
and images consistent with your other online
presences and our brand.
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Step 2 Expand Our Audience With Hashtags
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LinkedIn
LinkedIn is the leading online professional
directory of individuals and companies.
LinkedIn (linkedin.com) has over 225 million
members in more than 200 countries, A user can
easily discover the people employed by a certain
business, or the various businesses a certain
people has worked for.

• Create our company profile
• Create our Company Page
• Using LinkedIn for Lead generation
• Join and participate in relevant groupsStart
  attending group eventsTry LinkedIn advertising

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YouTube
For the same reason we use any other media to
promote our business Reach. YouTube is accessed
by million of people everyday not only to watch
and share personal videos But also to get
information Guidance .

• Create a Branded YouTube Channel
• Customize Our Channel
• Talk to Our Audience
• Review our products or services about our
  business
• Optimize Our Video

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YouTube
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Image Sharing Sites (Flickr / Pinterest)
When a customer scans through your blog or
website, are they able to click through to their
favorite photo-sharing network and see what
youre sharing? These social networks have become
another smart way for businesses in nearly any
industry to add value to the relationship with
their customers.

• Promote Our Business on Both Pinterest and
  Flickr.
• Market Our Brand Using Trends.
• Use Industry-Related Hash tags.
• Showcase Photos of Employees.
• Optimize Our Profile.

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Pinterest
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Instagram
Vogue magazine recently called Instagram
the Worlds Most Talked-About New Art Dealer.
Instagram can be a great promotion and connection
tool for artists, due to its visual nature. Many
contemporary artists use it to show
behind-the-scenes photos, work in progress, and
snapshots of their daily life.
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ThankYou!
www.DigiClayInfotech.com