Top 10 Free Tools for Optimizing a Website

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Introduction
Designing a website and making it online is very
easy but at the same time it is difficult to
optimize the pages for search engines. There are
large numbers of website performance testing and
SEO tools for optimizing a website for search
engine ranking from keyword research to tracking
the web traffic. As per the use and accuracy in
report, there are 10 important free web tools
which are very useful and helpful for webmasters
to optimize their websites for better
performance.
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Benefits of SEO tools

• Instantly analyses website quality.
• Helps in finding page speed, mobile friendly and
  good keywords for optimizing the web pages.
• Helps to trace errors in web pages, so that it
  can be fixed easily.
• Provides insights for further improvement of
  the website.
• Helps to create a Seo friendly websites.
• Can easily monitor the performance of the
  website.

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Website analyses SEO tools
It is true that Search engine is a primary
traffic source to websites. For making SEO
friendly website, web pages have to be optimized
as per search engines webmasters guidelines.
Webmasters can use free tools available online
to test the website for further optimizing the
site for not only the search engines but also
for visitors.
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Google Trends
Google trends helps to perform keywords research
using its trending searches, comparing trends by
search terms, forecast, regional trends
etc.
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Google Adwords Keyword Planner
A free AdWords tool, Keyword Planner aids to get
keyword ideas, search volume and traffic
forecasts for selecting better and relevant
keywords.
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Robots.txt Tester
robots.txt testing tool in Search Console for
testing the robots.txt file
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HTML/XHTML Validator
W3C validator checks the markup validity of Web
documents in HTML, XHTML etc.
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CSS Validator
Check Cascading Style Sheets (CSS) and (X)HTML
documents with style sheets.
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Structured Data Testing Tool
Use the Structured Data Testing Tool to check
that Google can correctly parse your structured
data markup and display it in search results.
.
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Mobile Friendly Tool
Google Mobile-Friendly Testing tool check the
websites mobile friendly status.

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Page Speed Tool
Use Page Speed Insights to find out how to make
your web pages fast on all devices.

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Search Console
Google Search Console is a free service offered
by Google that helps you monitor and maintain
your site's presence in Google Search
results. 
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Google Analytics
Google Analytics helps you analyze
visitor traffic  
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Conclusion
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