About Google Panda, Penguin and Hummingbird Algorithm - PowerPoint PPT Presentation

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About Google Panda, Penguin and Hummingbird Algorithm

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Q-vantage SEO Team have published latest presentation on “Google Panda, Penguin and Hummingbird algorithm”. Importance of Google Panda, Penguin and Hummingbird algorithm update for Google search engine. Panda is about making sure that sites publishing low-quality content don’t rank well in Google whereas Penguin is about devaluing sites that have built unnatural links to gain an advantage and inflate their position in Google. Hummingbird is about favoring websites that deliver answers to actual user questions. – PowerPoint PPT presentation

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Title: About Google Panda, Penguin and Hummingbird Algorithm


1
Google Panda, Penguin and Hummingbird
By
Q-vantage
2
Google Panda Algorithm
  • Google Panda is a change to Google's search
    results ranking algorithm that was first released
    in February 2011.
  • The change aimed to lower the rank of
    "low-quality sites" or "thin sites", and return
    higher-quality sites near the top of the search
    results.

3
Google Penguin Algorithm
  • Google Penguin is a codename for a Google
    algorithm update that was first announced on
    April 24, 2012.
  • Google Penguin refers to a set of algorithm
    updates and data refreshes for the Google search
    engine that the company periodically initiates to
    help enhance the value of its search query
    results for users.

4
Google Hummingbird Algorithm
  • Google Hummingbird is a search algorithm used by
    Google.
  • Google started using Hummingbird about August 30,
    2013, and announced the change on September 26 on
    the eve of the company's 15th anniversary.

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