Hot Coffee Consumption to Drive Latin America Hot Beverages Market: Ken Research

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Hot Coffee Consumption to Drive Latin America Hot
Beverages Market Ken Research
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Ken Research announced its latest publication on,
Hot Coffee Consumption Volume and Growth
Forecast to 2021-Latin America, offer insights
on the changing trends and key issues within the
Latin American Hot Coffee market. The publication
includes an insightful analysis of volume (M
liters) and growth (Y-o-Y) trends, consumer
behavior, packaging trends, leading players and
distribution trends within Latin American Hot
Coffee market. The analysis of the aforementioned
trends has been done across seventeen individual
countries in Latin America Argentina, Bolivia,
Brazil, Chile, Colombia, Costa Rica, Ecuador, El
Salvador, Guatemala, Honduras, Mexico, Nicaragua,
Panama, Paraguay, Peru, Uruguay, and Venezuela.
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Brief Overview of the Hot Coffee Market in Latin
America Further segmentation of the hot drink
beverages category under the non-alcoholic
drinks, provides for one of the most trendy and
popular category among consumers i.e. Hot Coffee.
Over the time, the global hot coffee market has
shown robust growth in sales on account of
changing consumer tastes and the coffee becoming
more and more affordable to every class in the
society. The same scenario has been prevalent in
Latin America as well. Latin America is one of
the powerhouses of coffee production worldwide
and also it is one of the regions with highest
economic growth worldwide (2005-2010) that aided
the coffee sales. Taking into account the
production side, Brazil is the largest producer
of coffee in the world, Colombia being the fourth
largest producer in the world. In Latin America,
coffee contribute to 2/3rd of hot drink
consumption except in one two countries i.e.
Chile and Bolivia where tea leads the market.
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Last decade in Latin America has seen tremendous
growth in coffee consumption due to increased
number of middle class families which led to
entrance of specialty coffees and specialised
coffee stores as well. This in turn triggered
increased out of home coffee consumption which
accounts about 42 of total coffee consumption
now. Also consumption of high quality coffee has
increased, reason being growth in dynamism of
market, growing methods of brewing and
development of origin. In Mexico there has been
significant growth in premium coffee market which
has led to growth in chains like Nespresso, Juan
Valdez etc. Other markets in Latin America having
less sophisticated coffee consumption are tending
towards diversification of instant coffees due to
their practical nature. Key Factors Driving
Growth in Latin Americas Hot Coffee Market Over
the years, the market for Hot Coffee market has
been posting positive growth on account of
various factors. While one set of factors have
played its role in increasing hot coffee
consumption, the other set of factors have
encouraged domestic and international coffee
producers to expand their business activities in
Latin America in a strategic way to reap maximum
benefits. Some of the major growth driving
factors for the Hot Coffee market include
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• Coffee consumption is a widespread culture in
  Latin America and since then has been continuing
  as a traditional practice. Like in Colombia, the
  coffee tradition exists for more than a century.
  However, past decade has shown increased
  sophistication on part of consumers which has led
  to specialized coffee products along with special
  stores.
• Increasing middle class in the region, with about
  87 million families whose income was between USD
  10,000 and USD 45,000 a year in 2014, has created
  a market with greater willingness to pay for
  added-value products.
• Rising purchasing power along with strong
  economic growth has encouraged consumers to trade
  up to premium quality products. Consequently
  leading to innovation of alternative brewing
  methods.
• The busy lifestyles of consumers have made them
  more inclined towards ready-to-drink sources of
  energy and concentration. Coffee serves this
  purpose and hence is in demand.
• Café Culture in malls and other public places
  have led to their broad and easy availability and
  hence also increasing their popularity leading to
  even more consumer demands.

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• Coffee producers business strategies, especially
  targeting the young ones, have also contributed
  in direct and indirect ways to the expansion of
  the Latin American hot coffee market. Directly by
  expanding their product base through innovation
  and launch of new products as well as through
  targeted marketing, while indirect effect is
  through price competition among producers leading
  to lower prices and hence increasing demand for
  coffee.
• Latin American Hot Coffee Market Prospects
• Over the review period (2010-2015), Latin America
  has been the fastest growing hot drinks market in
  the world after Asia Pacific with coffee
  capturing a significant share i.e. two-third of
  the hot drinks consumption. Over the forecast
  period (2016-2021), on account of positive
  economic outlook and dynamism of consumer
  preferences for coffee especially towards the
  convenient instant coffee, the market for Hot
  Coffee in Latin America is expected to grow with
  a CAGR range of 2-7 in different constituting
  countries of the region and dominate the hot
  drinks market.

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• Brazil is expected to post the largest value
  growth in coffee in the world. Leading brands
  will continue targeting the young population
  through innovative products and packaging type as
  well as investing huge in strategic marketing.
  The market penetration is also expected to
  increase to every segment of the society and
  region. Two key factors among the various driving
  factors, i.e. increasing consumer sophistication
  and growing brewing methods are anticipated to
  shape the market outlook.
• Countries Covered
• Argentina
• Bolivia
• Brazil
• Chile
• Colombia
• Costa Rica
• Ecuador

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• El Salvador
• Guatemala
• Honduras
• Mexico
• Nicaragua
• Panama
• Paraguay
• Peru
• Uruguay
• Venezuela
• To know more on coverage, click on the link
  below
• https//www.kenresearch.com/food-beverage-and-toba
  cco/non-alcoholic-beverages/hot-coffee-consumption
  /32017-11.html

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Related Reports https//www.kenresearch.com/food
-beverage-and-tobacco/non-alcoholic-beverages/hot-
coffee-consumption/32046-11.html https//www.kenr
esearch.com/food-beverage-and-tobacco/non-alcoholi
c-beverages/hot-coffee-consumption/32166-11.html
Contact Ken Research Ankur Gupta, Head
Marketing Communications query_at_kenresearch.com
91-124-4230204
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