MKT 575 Final Exam, MKT/575 Strategic Marketing Final Examination & University of Phoenix MKT 575 Final Exam | Uopetutors

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MKT 575 Final Exam
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MKT 575 Final Exam
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MKT 575 Final Exam (Newest) - 1. A firm with a
marketing orientation is MOST likely
to__________. view advertising as an unnecessary
expense recognize that effective advertising is
the key to sales not use any advertising advertise
how a product meets customers' needs 2. New
products that are minor variations on existing
products, and which require no change to consumer
behavior, are called __________. second
movers continuous innovations new
products discontinuous innovation
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