customer satisfaction survey company - GMMR

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GENESIS MANAGEMENT MARKET RESEARCH Pvt. Ltd.
Pune
www.gmmr.in
January 6, 2017
Confidential

• GENESIS

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Genesis23 Years in Market Research

• GENESIS made a modest beginning in the year 1993.
  Starting with B2B research ,over the years
  GENESIS added a range of services to its fold.
• GENESIS having established a strong foothold in
  the domestic market has recently expanded its
  operations in the international market .
• GENESIS has successfully not only grown and
  maintained its client base, but has always been
  the preferred agency to domestic and
  international clients from a spectrum of
  industries.

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Genesis
Mr. Anil DhaneshwarFounder Managing Director

• GMMR is the brainchild of Mr. Anil Dhaneshwar,
  Post graduate in management. A sound Market
  Research Professional and an entrepreneur par
  excellence he has more than 20 Years experience
  across a spectrum of research verticals within
  and outside India .
• To his merit a numerous research and consulting
  assignments have been completed over these two
  decades with special mention of projects in
  Industrial research , B2B , automobiles, Banking
  , Insurance , Sentiment tracking , FMCG, and
  impact studies.

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Mr. Shrikant KulkarniFormer BU Head with The
Nielsen Company

• Post graduate in management having more than 30
  Years experience in research across various
  fields , and over a decade in the Indian Modern
  retail industry. He has serviced giants in Indian
  and international retail ,
• FMCG, B2B companies for years. He brings in key
  strategic inputs to his clients business plans.

Mr. Abbas Naqvi Senior Manager

• B.E and Post graduate in management from
  Symbiosis Institute of Management. He has about
  15 years of experience in Primary and Secondary
  Research and Project Management with a good
  knowledge about the market pertaining to
  automotive, chemical industry

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Range of ServicesQuantitative Qualitative
research, B2B Research
Market Facilitation Services
Social Research CSR
Market Research
Secondary Research
CATI
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GenesisCore Team Network

• Infrastructure
• Nationwide Field network
• CATI

• Mr Anil Dhaneshwar
• Founder Managing Director
• Above 20 years of rich experience in market
  research
• Research Team

Name Years Experience And Key Competence
Mr. Shrikant Kulkarni Above 30 years rich experience in Retail industry management
Mr. Abbas Naqui 15Years of Primary and Secondary Research, Analytics
Mr. Hrushikesh Lavate 12Years B2B, FMCG, Consumer Research
Mr. Mukund Deshpande 12 Years Analytics FMCG, Sentiment Research
Key Geographies
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F2F InterviewsWell trained field force with an
extensive reach

• Respondents
• Individuals /Consumer interviews
• Corporates
• SMEs
• Trade
• Agriculture
• Services Banking , Insurance, Finance ,
  Education
• Coverage
• Cover majority of the towns all million plus
  population towns lower pop strata locations
• Interviews/year
• 20000
• Closed ended, Semi structured , Discussion led
  interviews

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CATITracking studies The Cost Effective way to
interview target respondents
Clients are doing tracks with us for FIVE years

• Active Capacity Available 25 Workstations
• Languages for interviewing Eight
• Number of interviews done /year 20000
  respondents approx.
• Customer /Individual interviews 15000
  respondents approx.
• Corporates 5000 respondents approx
• SMEs 5000 respondents approx.
• Average length of Interview
• Individual interviews 15 minutes upto 25
  questions
• Corporates 20 minutes upto 40 questions
• SMEs 15 minutes upto 30 questions
• Experienced interviewers
• Blanket Recording of All the Calls

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CATI Process Flow

• Software Testing and Approval by Client
• Pre-coded lists are fed to the software
• Open-ended responses are also coded and fed and
  wherever required can be provided as a drop-down
  menu
• Blanket recording of interviews are accessible to
  client
• Back-ups are being taken automatically on the
  server. Historical data is available whenever
  needed

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AnalysisGENESIS endeavor to make a research -
actionable

• The primary data collected f2f and /or
  CATI-goes through a rigorous process of back
  checks, cleaning, consistency and validation.
• We are experienced and adequately equipped to
  handle large data / data bases .
• We have teams with hands on experience on SPSS,
  Quantum, ACCESS
• With our experience of over two decades ,coupled
  with sound in house analytical capabilities we
  put in every endeavor to make a research
  meaningful and actionable for our clients

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Clients Rely on us
Client Research Need Sample / Coverage Years with Genesis Nature
Coromandel Fertilizers Value Proposition 6200 4 Annual Track
Deutsche Bank Sentiment Study Consumer 1000 6 Monthly Track CATI
Deutsche Bank Sentiment Study Corporates 400 6 Monthly Track CATI
Triplan B2B 120 4 CATI
BHEL CSat 165 3 Annual Track
K R BAKES Market Assessment to Market Facilitation Varies 2 Ongoing in Domestic and International Markets
KOEL Supplier Satisfaction 150 4 Biannual
SR Group Concept Test for New Business 400 3 Completed
Seed Infotech Mystery Audit 100 4 Completed
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Clients Rely on us
Client Research Need Sample / Coverage Years with Genesis Nature
Big Bazaar Satisfaction Survey 206 1 Adhoc
SPAR Hypermarket Satisfaction Survey 305 1 Adhoc
TRRAIN Satisfaction Survey 1503 1 Adhoc
Mahindra Partners Market Potential for Warehouses 200 1 Adhoc
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Clients - Repeat and Regular clients is our
strength
Client Research Need Sample / Coverage Years with Genesis
RBI Industrial Outlook Survey 1,000 Companies Quarterly 7
RBI Inflation Survey 3,000 Consumers quarterly 2
Tata Motors Satisfaction Survey 500 Car Owners 1
National Innovation Foundation Demand Survey on Technology Innovation 600 1
RCF Satisfaction Survey 1,200 farmers 1
SBI Satisfaction Survey 5,000 customers 4
LIC Image Perception 2,000 customers 2
Bank of India Satisfaction Product Response Minimum 6 000 to 18000 5
Cummins Demand Estimation CSat 1500 2
Retail Association of India Members Satisfaction Survey 800 Members 1
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ClientsRegular International clients add to our
strengthWe are on the panel of UNICEF
Client Research Need Sample / Coverage Years with Genesis
MNI Sentiment tracking 1000 Consumer interviews /month 400 B2B interviews / month 5
Fuzi Kaizai, Japan Demand Studies 500 companies 7
EC 21 , Seoul, S.Korea Economic Industry Landscape 100 2
Tufts University, USA Demand Survey 600 2
Ziad Abbasi, Co. Amman Jordan Country Product Updates 50 3
Hussey Seating Systems, USA Demand Study 150 2
EJIW, USA Demand Study 300 2
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USING CATI CATI COMPUTER AIDED TELEPHOINC
INTERVIEWSA COST EFFECTIVE AND RELIABLE
METHODOLOGY FOR PERIODIC TRACKERS/ INTERVIEWS/
DATA COLLECTION
A thought from Genesis being accepted by Indian
corporates
Confidential

• GENESIS

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7,JAY APARTMENTS,64/3,INCOME TAX LANE REGE
PATH,PRABHAT ROAD,PUNE 411004,INDIA91 20
2544 7724 / 2532 8007
THANK YOU!
GENESIS MANAGEMENT MARKET RESEARCH PVT.LTD.
anil_at_gmmr.in 91 98 903 03389
Confidential

• GENESIS