Holistic ways to derive Customer Value

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Holistic ways to derive Customer Value
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Holistic ways to derive Customer Value

• In a 1989 Inc. magazine interview, Steve Jobs
  said, You cant just ask customers what they
  want and then try to give that to them. By the
  time you get it built, theyll want something
  new. It is amazing how his words could foresee
  the pressing need in todays business world
  Understanding customers and anticipating customer
  requirements to maximize customer value. Firms
  have to make use of the necessary technology and
  analytical tools to deliver consistent service to
  every customer in an individual capacity.

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Holistic ways to derive Customer Value

• Customer analytics and marketing automation tools
  can be used to fuel the much-needed anticipatory
  methods to fulfill customer requirements. If the
  CMO wants to derive customer-level insights,
  she/he needs a platform that can retrieve
  behavioral data of every customer. In a normal
  CRM software, actions are taken based on the
  nature of a few to many groups of customers.
• But Xerago offers a unique platform which can
  record the preferences of every single customer
  and take effective marketing calls. Using
  data-driven insights to serve each and every
  customer of your brand, is where the holistic
  approach exists.

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Holistic ways to derive Customer Value

• Customer-level data can help the CMO avoid the
  problem of uncertainty in attending to customers.
  Xerago also enhances the precision of targeting
  the right customers, by aligning the platform
  according to the dynamic expectations and
  behavior of every individual customer through the
  concept of Customer Value Maximization. Customer
  satisfaction increases multifold when every
  customer is shown that additional glimpse of
  attention and care at the right time via
  actionable insights derived from Xeragos
  Customer Value Maximization platform.

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Delivering Customer Value
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Value in customers point of view

• Products and services are fine-tuned to suit the
  points of value as identified by the existing
  customers of the brand. The points of value are
  derived from the customer analytics data provided
  by Xeragos marketing automation platform. Then,
  the CVM platform is further used for feasibility
  analysis of the values identified by the
  customers. After going through the profit points
  and the probable pain points for both sides,
  market offers and sales prospects are developed.

CMO advantage The takeaway for the CMO in this
step is that customer value proposition can be
created with better customer-centric focus.
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Perceived Value

• Perceived value is the personal quantification of
  customers, of a service or product of a brand.
  Although the customers may not know the cost
  spent on the production of the product, they
  assume a price that they think is worth for the
  product.
• Perceived value helps brands revisit and evaluate
  the product they had creative for future
  betterments. The CVM platform can help create
  digital campaigns to record their unaddressed
  needs and what they perceive as value.
• With the prior data already retrieved from the
  customers history, perceived value can be better
  understood to develop products and services that
  provide holistic value.

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Perceived Value (Con..)
Feedbacks can also be utilized through online
forms and other forums, facilitated by Xeragos
seamless omnichannel platform.
CMO advantage This helps the CMO create
marketing propositions based on customer value
and edge competitors by paying attention not only
on the product cost and monetary values.
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Dynamic needs of customers

• What seems to be of great value for one customer
  could seem irrelevant to the other. Also,
  customer requirements constantly change in time.
  So, the brands have to evolve along with the
  customers, to keep tabs consistently and
  understand their requirements. For this, a
  real-time cloud platform comes in really handy.
• The Customer Value Maximization platform help
  create customer personas based on their consumer
  behavior with the brand. Using a real-time and
  fact-based algorithm, the platform updates the
  customer preferences when their shopping behavior
  changes.

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Dynamic needs of customers (Con..)

• It assists in ruling out the error of judgement
  regarding customers preferences. The brand can
  now make sure that volatile and dynamic needs of
  customers are met.

CMO advantage Apart from the real-time
experience, the Xerago CVM platform also uses a
predictive algorithm to anticipate changes in
customer behavior and product preferences. This
garners the CMO with customer value, and loyalty
for the seamless service provided before-hand.
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conclusion

• A holistic approach to marketing is where there
  is enough room to exchange value with the
  customers deriving and delivering customer
  value. Xeragos CVM platform is replete with all
  the necessary tools to enhance customer
  relationship, by providing your customers a fluid
  experience, satisfaction and value. Schedule a
  Demo with Xerago's CVM Platform to gift your
  brand customer value and customer loyalty, all
  the while making your customer win.