Geofencing Track Store - Create and Monitor Geofences - PowerPoint PPT Presentation

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Geofencing Track Store - Create and Monitor Geofences

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You can tag phones that have seen the ad and track them to the client & location. An additional tracking capability for geofencing store. – PowerPoint PPT presentation

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Title: Geofencing Track Store - Create and Monitor Geofences


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Geofencing Track Store - Create and Monitor
Geofences
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  • GeoFence is a native mobile application for open
    source for geofencing track store. GeoFence is
    designed, developed and tested with Traccar.
  • Geofencing track store includes the following
    features
  • Live tracking
  • View all devices on map.
  • Events.
  • Route History.
  • Reports.
  • Configure and point to your server.

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  • Geofencing advertising plan is a strategy that
    has been around for a few years, typically used
    by retailers to increase footfall to physical
    stores. The term refers to the use of GPS or RFID
    technology to create a virtual boundary around a
    particular location, which can trigger a response
    if a consumer goes in or out of it.
  • More recently, with the battle between online and
    offline shopping intensifying and
    bricks-and-mortar stores looking for ways to
    trump ecommerce alternatives its also being
    used in attempt to improve the in-store customer
    experience.

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  • Geofencing advertising plan doesnt always
    guarantee customer satisfaction, of course. Back
    in its infancy, the technology was criticized for
    potentially offering more annoyance than anything
    of real value to consumers. In order to succeed
    then, geofencing has to go beyond the norm and
    actually change the customers experience for the
    better.
  • So, what are retailers doing exactly, and what
    real value does it hold for consumers? Heres
    more on the story plus a few brand examples.
  • Another way geofencing can enhance CX is to
    improve logistics, leading to greater convenience
    for both brands and consumers.

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  • Geofencing track store combines awareness of the
    user's current location with awareness of the
    user's proximity to locations that may be of
    interest. To mark a location of interest, you
    specify its latitude and longitude. To adjust the
    proximity for the location, you add a radius. The
    latitude, longitude, and radius define a
    geofence, creating a circular area, or fence,
    around the location of interest.
  • The first step in requesting geofence monitoring
    is to request the necessary permission. To use
    geofencing, your app must request
    ACCESS_FINE_LOCATION. To request this permission,
    add the following element as a child element of
    the ltmanifestgt element in your app manifest.

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Contact us
  • Copley Advertising
  • Located Brookline Massachusetts United States
  • Phone no. 1 617-651-2249
  • Website www.copleyadvertising.com
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