How Did A Market Research Company Change the Face of Business With Axonator Data Collection Mobile App?

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How a Market Research Co. Tackled Fake Data Issue
with a Mobile App
By Axonator
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Before we begin, did you know that around 32 B2B
customers 23 consumers provide fake
information?
No wonder names like Brad Pitt Tom Cruise are
found in database as contact information.
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A Delaware-based market research company - Eagle
Market Research faced a new challenge - rise in
fake data collection.

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Due to fake data instances, the co. started
losing clients as well.
When investigated, the reason for fake data was
found - can you guess? Agents filling up data on
their own!
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EMR started looking for solutions that
Eliminated Fake Data Problem
2. Included Powerful Analytics Capabilities
They did come across a solution to this problem
Axonator Mobile App.
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They started by converting paper forms into
mobile forms through Axonator apps.
Survey forms on mobile were easy to fill - most
of them required just clicks, irrelevant
questions could be skipped, etc.

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As teams could finish more surveys in a day, the
productivity just shot up incredibly.
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But how exactly did they tackle fake data issue?
Axonators bundle of powerful features solved
this challenge.
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Rich Data Capture Image-Audio-Video
The teams could capture photos.
They could also record the audio/video directly
with mobile forms.


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Location Timestamp
The team captured their current location with
just a click on mobile forms.
On tapping the timestamp, it fetched the exact
time of survey.

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No Repeat Mobile Number Same no. was not
accepted twice by the system.
OTP Feature When mobile no. of the respondent
was entered in the form, an OTP was sent to the
his mobile no.

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• This increased datas authenticity manifold.
• A combination of all these factors eliminated
  fake data issue completely data manipulation
  became impossible.

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Advanced Analytics was deployed to track
performance, gain actionable insights, boost
productivity, explore new revenue opportunities.
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Other Benefits Gained
Real-time Data Sharing
Report-Generation
No Data Entry
Reduced Costs on Paper Print
Platform Integration
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Quick Stats
Decrease in Paper Usage - 87
Increase in Productivity - 33
Decrease in Fake Data Instances From - 24 to 3
Overall Increase in Revenues - 29
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Interested in finding out how Axonator can help
your business?
Start Your Free Trial Today!




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