5 Ways a Customer Portal Solutions Personalized Customer Experience

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There is only one boss. The Customer. A quote
by Sam Walton says it all. Having your own
business comes with endless responsibilities.
But how you handle customer interactions is of
utmost importance. It is a complex
responsibility which involves various roles,
obstacles, and processes which must work
simultaneously.
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With the help of CRM technology, you can
streamline your business operations and customer
interaction to a great extent. A CRM software
organizes your business operations by storing
and providing all the required customers'
details on time. But when it comes to managing
realtime requests and queries of customers, CRM
demands the solution that works with it in a
simulated manner. To tackle such shortcomings, a
customer portal fulfills the gap which
integrates with your CRM CMS. What is a CRM
Customer Portal? A CRM customer portal is a
junction between you and your customers. It
provides rolebased authorization.
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Based on that, your customers can leverage the
easy access of CRM data whenever they want, and
in just a few clicks they can convey their
message to you. Whether its a support ticket or
customer feedback. On the other side, your
respective salesperson can revert them promptly
and can provide realtime assistance. Challenges
that Enterprises Face Without Customer Portal A
Plethora of Tickets This remains a constant
problem when your business requires interactions
with customers on a regular base. For instance,
you have an eCommerce business and any of your
customers have any type of question, they might
need to raise support tickets to find solutions.
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Because you would not have any type of data
except FAQs available which provides them the
solution they are looking for. As a result of it,
your support team will remain busy solving small
queries of clients. It freezes the creativity of
your employees. Moreover, this might affect
customer satisfaction in the long run. More
Time on the Field, Phone, Emails Customer service
is one of the most important yet timeconsuming
tasks. Because you have to manage their requests
over phone and calls. And if required they need
to visit their business site for more precise
and effective communication. Or maybe they will
need to visit your office. Hence, all these
hassles of emails, calls, and visits waste a lot
of time of business owners.
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Security Threat Clients data and the information
is a confidential asset for any business
venture. And when you communicate them where
important information is exchanged between two
parties, there always remains a doubt in their
mind of the threat to their data. Unavailability
of Data Sometimes to see the details of a
particular customer, you do not get to access
the updated information about the customers and
their respective products. For instance, you are
in a conversation with this customer who wants
to re order the same product he bought earlier.
In the absence of portal, you will need to go
through your ERP or CRM software to check the
product availability, shipment, address, and all
the related things.
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How Portals can Provide a Personalized
Experience to Users? Provides Freedom to
Customers One of the major benefits of customer
portal development is that it allows your
customers to solve minor problems by
themselves. You can provide plenty of
information about your products through portals
in the form of a knowledge base, FAQs, etc. And
eventually, they will not have to raise tickets
or visit your office for such small
queries/tasks. Within a few clicks, they will be
able to solve their requirements, queries easily.
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Alleviates the Operational Costs As discussed in
the above point, it provides all the possible
solutions through the portals which can be
solved from the users end. This reduces the
burden from your operational team and they will
have more time to focus on other productive
tasks. On the other hand, it indirectly decreases
the operational costs and pushes your business
process towards a progressive direction. Helps
Focus on Strategizing With the CRM customer
portal, you can reduce the manpower for some of
the tasks. It streamlines the operational
process to handle customer requirements. It
reduces the load of your customer support team
and then they can focus on other important tasks
and implement new strategies to bring in more
sales for your business.
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Improves Customer Satisfaction Customer portals
are centrally focused on helping customers. All
its features work around the idea to facilitate
the customers queries and make them feel
satisfied. Because when your customers are
capable to manage and solve everything by their
self, it encourages them to recommend your
services to others as well as it leaves a
positive impression of your business services
which boost your branding. Create Visual Assets
Within With the Customer portals you cannot only
illustrate the simple questions but some of the
common questions about your product which are
complex to solve.
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With the portals, you can create training guides
with a visual representation which help your
customers to solve the issues and learn more
about your product. It will enhance the user
experience of your service cycle. Bottom Line If
I have to say it all in one line, customer
portals impact your business process and
encourage growth. Because it helps your
customers to enhance the way they think about
your business and its services. Plus, it helps
you to reduce the unnecessary tickets, lowers
the workload and helping your team members
spends more quality time on other productive
tasks.
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As customer satisfaction is an important asset
behind any successful business, customer portals
have become a necessary ingredient of the
success recipe. Learn how you can nurture your
customers and success will follow your
path! Need Custom Customer Portal Solutions? We
at CRMJetty provides fullfledged customer
portal solutions to help you develop a customer
portal that you want for your business. And even
if your business is not utilizing a CRM system,
we can provide you to create your own custom CRM
system which contains all the required fields
suitable to your business. For more information,
you can visit our homepage which has all the
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information about we operate and can provide you
with customer CRM Customer Portal.
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