How to Manage Business Communication Successfully

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How to Manage Business Communication
Successfully? Business Communication is very
important and inevitable part of an organization
which leads to the success of the organization.
Communication is a mutual exchange of thoughts
and understanding and it is essential for a
skilled business manager to delegate, lead
innovative ideas and assess the successes and
failures of the business. For all this, it
becomes inevitable for the business manager to
have effective and regular communication with
their subordinates. Communication is the essence
of management as it plays a key role in the
success of any policy or work-place program, and
the basic functions of management cannot be
performed well without effective communication.
In past years, business communication was
regulated differently than it is done these
days. Earlier most of the work was done on paper
and through telephonic calls etc., but with the
advent of technology, communication has become
all the more easy, quick and interactive. These
days cell phones, satellite communication, video
conferencing, emails etc. play a prominent role
in effective business communication that
eventually help in building goodwill of an
organization.
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• These days the number of employees in an
  organization is very large and hence the
  importance of effective communication becomes all
  the more important. Business Communication is
  the constant flow of information and an integral
  part of it is feedback. It becomes very
  challenging to manage the business and
  organization with huge number of employee and
  increased hierarchy levels. To direct and control
  the people of an organization communication is
  must and immediate feedback should be obtained
  to avoid misunderstandings. To manage business
  communication successfully, it is absolutely
  necessary to have productive communication
  between superiors and subordinates, between
  organization and society, like trade unions to
  run operations smoothly. These simple yet useful
  steps eventually help in managing Business
  Communication successfully and hence strengthen
  the organization. So, we share with you some of
  the very useful tips that will tell you how to
  manage business communication successfully-
• Give importance to your employees
• It is very important to empower your employees
  and include things like employee engagement and
  participation or simply normal human interaction
  with them. Investment made in employees gives
  unseen returns. Employees should have a
  collective skill-set, whether it is relevant to
  their current profile or not, as it can be used
  to grow business tremendously with
  multi-talented employees. Managers should
  actively acknowledge the skills of their
  employees and boost their confidence which will
  drive them to work faithfully and energetically.
• Communication should be bi-directional
• Communication should be a two-way street, i.e.,
  not only the management should communicate to
  the employees but also the employees should have
  the freedom of speech and should be allowed to
  give their feedback to the management. It is a
  misconception that an organization should have
  only uni-directional communication that is from
  seniors to sub-ordinates only. Rather for an
  organization to run peacefully and successfully
  it is very important to empower the employees and
  let them have their say in maintaining strong
  customer relationships and policy-making as
  well.
• Too much communication can be harmful

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It is important to have a well-defined office
culture where the management draws the line of
internal and external communication. These days
too much information is available on anything and
everything, so it is best not to allow excessive
communication in the work environment. The
employees should be strictly told about fixed
communication hours for asking non-essential
questions. Also, strict guidelines should be
given to the employees on what not to share with
the other competitors as well. But, it should be
always kept in mind that there should be
consistent engagement between employees and
management. 4. Balanced Communication There are
different ways how one communicates with their
customers and how one communicates with his/her
co-workers. One should know how to balance the
internal and external communication as there
should be no overlap between both the ways.
Customer service, product support and project
management, all have different variables and if
the management tries to control the overlap, it
can be challenging to maintain an effective and
non-fragmented communication. The higher
management should not rely completely on their
employees to make crucial and important
decisions in a three-way communication that
involves co-workers and customers. All this needs
lot of trust and respect from the management and
employees, respectively. It is advised to convey
those sentiments to the employees by investing
some time and money on them and train them in
decision making and continue with constant
reinforcement and engagement with them. So, in
order to manage business communication
successfully, it is very important to have
goal-oriented business communication. The rules,
regulations and policies of the company should be
well communicated to the employees and customers
of the company, to run a successful
organization Reference - https//medium.com/_at_rich
arddrew/how-to-manage- business-communication-suc
cessfully-110b1789a865