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ENDLESS POSIBILITIES
GOAL SETTING SHEET
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3 year goals-GLOBAL BRAND
1. B2B client searching (PPC, SEM, LinkedIn
marketing) 2. Self made bloggers and
influencers 3. Research and Development
team 4. Working with big brands 5. Business
Expansion (no of members)
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1 year Goals-PAN INDIA BRAND
1. B2B client searching (PPC, SEM, LinkedIn
marketing) 2. Self made bloggers and
influencers 3. Making small brands giant
one 4. Working with big brands 5. Business
Expansion (no of branches)
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Specific 3 month SMART goals-LOCAL BRAND
1. All social media platform presence 2.
Increase in Page likes and followers 3.
Increase in posting and Engagements 4. Brand
Awareness 5. Local Client handle
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Action Plans
1. Brand Awareness 2. Community Engagement 3.
Content Distribution 4. Sales/Lead
Generation 5. Customer Support
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KPI 1 Awareness
Minimum of 5 shares for each social post. Group
sharing Post commenting
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SMART Action Plans for KPI 1 Awareness
1. 2. 3. 4. 5.
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KPI 2 Likes/Follower Growth

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SMART Action Plans for KPI 2 Likes/Follower
Growth
1. Increase Likes and Followers 25 by
quarterly. 2. Paid promotions 3. Related
person tagging/ 4. 5.
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KPI 3 Social Interaction

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SMART Action Plans for KPI 3 Social Interaction
1. 2. 3. 4. 5.
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KPI 4 Lead Generation

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SMART Action Plans for KPI 4 Lead Generation
1. 2. 3. 4. 5.
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KPI 5 Conversion

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SMART Action Plans for KPI 5 Conversion
1. 2. 3. 4. 5.
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90 Day SMART Goals
1. 2. 3. 4. 5.