Best Digital Marketing Company in Cleveland, Ohio | ERF Digital Solutions

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Delivering High performance
Best Digital Marketing Company in Cleveland, Ohio
ERF Digital Solutions
Website www.erfdigital.com
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Agenda
Delivering High performance
Introduction
Topic 1 SEO On-page
Topic 2 SEO Off-page
Topic 3 SEO Campaign Roadmap
Contract Terms
Fees
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Objectives
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• The objective of our SEO/SEM services is to
• Increase your websites visibility of search
  engines.
• Get improved rankings on potential keywords.
• Increase overall targeted traffic and sales for
  your website.

Delivering High performance
www.erfdigital.com
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Who Are We?
Delivering High performance
We are a team of young and enthusiastic, yet
experienced individuals with a passion for
success rooted in the spirit of entrepreneurship.
We approach our clients business objectives with
a team-oriented philosophy, drawing on the
strengths of our individual members to enhance
the success of the whole. Team ERF Digital is
dedicated to bringing your dreams to life through
our own integrated efforts, as the success of our
clients is ultimately what determines our own
success. We believe that together we can all
achieve our goals!   The IT design industry is in
need of new and visionary approaches to
productive campaigns and effective internet
marketing solutions. With our synergistic
approach to meeting each of our clients unique
IT needs, the overall success of our efforts far
surpasses that of conventional practices. The ERF
Digital team is results-driven with a vested
interest in your complete satisfaction.
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Objective
Objective and Strategy
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To increase traffic user engagements on the
Client's Website from organic and paid search
results
Objective
We will coordinate SEO and paid efforts with the
Clients team for the development, optimization
and promotion of content shown to resonate with
the customer segments
Strategy
  We have included a detailed scope of work
outlining specific proposed activities and fees
for your review in this proposal. The scope of
work include website optimization, SEO friendly
copywriting for better exposure of your website.
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SEO On-Page
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• Our SEO program is designed to address search
  engine algorithms and understands all the latest
  Google updates to get maximum benefits.
•  
• Our SEO Process is divided into two main stages
• On-Page SEO
• Off-page SEO

SEO
On-Page
Off-Page
Lets discuss about each of the stages in detail!
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SEO On-Page Activities
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For Client's Website, we will employ the
following on-page SEO activities to make
the website error-free and SEO friendly
Image alt tag implementation
H1 and H2 tags Optimization
Meta tags Optimization
Keyword Research
Site Analysis
Robots.txt file implementation
HTML and XML sitemap creation
Website content Optimization
Removing Canonical issue
W3C validation
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Delivering High performance
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SEO On-Page Activities
Delivering High performance
Image alt tag implementation
Meta tags Optimization
H1 and H2 tags Optimization
Keyword Research
Site Analysis
Removing Canonical issue
Robots.txt file implementation
HTML and XML sitemap creation
W3C validation
Website content Optimization

• We start our work by doing complete website
  analysis that will dig deep into the
  technicalities and bring out all the points that
  can make or break your visibility in search
  engines. Our website analysis report will also
  let you know why these points are important for
  your website success, and how to improve upon
  them. Some of the broad categories that we
  mention in our analysis report include
• Key On-page SEO Elements
• Keywords Research and their potential
• Problems with the website
• Recommendations to improve your website

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SEO On-Page Activities
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Image alt tag implementation
Meta tags Optimization
H1 and H2 tags Optimization
Keyword Research
Site Analysis
Removing Canonical issue
Robots.txt file implementation
HTML and XML sitemap creation
W3C validation
Website content Optimization
Keyword Research plays a vital role in the
overall SEO/SEM campaign because unless the right
keywords are not targeted, we will not be able to
give you targeted traffic and increased queries.
Keyword Research should be performed in a perfect
manner both for SEO as well as SEM
campaigns.   Here, lets talk about keyword
research for the SEO campaign. Our Keyword
Research begins with an overall catalogue of
keywords for which you are seeking top placement.
We research this list using our unique methods
and find out if searchers are using these
keywords for searches on the search engines.  
Site Analysis
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SEO On-Page Activities
Delivering High performance
Image alt tag implementation
Meta tags Optimization
H1 and H2 tags Optimization
Keyword Research
Site Analysis
Removing Canonical issue
Robots.txt file implementation
HTML and XML sitemap creation
W3C validation
Website content Optimization
The ultimate aim of our keyword research is to
find the precise terms or phrases that get people
to your website (the niche terms). For example,
Soccer Match analysis" may be a better term to
optimize than Soccer Match." The precise terms
make all the difference because if you have the
precise terms or phrases, you can expect much
higher conversions and get better targeted
viewers.   We also analyze your competitors
websites to see what keywords they are using and
on which keywords they are getting the top
rankings.  
Site Analysis
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SEO On-Page Activities
Delivering High performance
Meta tags Optimization
Image alt tag implementation
Keyword Research
Meta tags Optimization
H1 and H2 tags Optimization
Site Analysis
Removing Canonical issue
Robots.txt file implementation
HTML and XML sitemap creation
W3C validation
Website content Optimization
We understand the importance of meta tags and the
role they play in the SEO campaigns hence we
focus on the following Meta Title Tag - This tag
has the maximum effect on the website promotion.
Since its content is displayed in the search
results. Meta Description Tag - This meta tag
tells the search engines what the page is about.
So we should describe this tag well for the
users. Meta Keyword Tag Although, this keyword
tag does not have any affect on the website
rankings, but its wise to have targeted keywords
included in this tag. Meta Robot Tag - By using
this meta tag, you can tell search engines
whether or not to index the page and to pass link
juice to websites linked from the page.
Site Analysis
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SEO On-Page Activities
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H1 and H2 tags Optimization
Image alt tag implementation
Keyword Research
Meta tags Optimization
H1 and H2 tags Optimization
Site Analysis
Removing Canonical issue
Robots.txt file implementation
HTML and XML sitemap creation
W3C validation
Website content Optimization
The heading tag is used to represent different
sections of web page content. It has an impact on
both the SEO and usability of your site. Some of
the benefits of Header tags are as
follows Relevancy Search engine spiders check
the relevancy of the header tag with the content
associated with it. Keyword Consistency The
search engine spiders check the keyword
consistency between the header tags and other
parts of the page. Enriched User Experience
Heading tags give the user a clear idea of what
the page content is all about. Search engines
give much importance to user-experience on a
site, meaning the presence of header tags becomes
an important component of an SEO campaign.  
Site Analysis
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SEO On-Page Activities
Delivering High performance
Image alt tag implementation
Image alt tag implementation
Keyword Research
Meta tags Optimization
H1 and H2 tags Optimization
Site Analysis
Removing Canonical issue
Robots.txt file implementation
HTML and XML sitemap creation
W3C validation
Website content Optimization
Image Alt tag is the HTML tag that informs the
search engine exactly what the images are only
for. Since search engines like Google cannot read
text baked into images, so alt tag informs search
engines exactly what the images are only
for.   We generally employ the following to
optimize Image Alt Tags We use alt tag for
relevant images and include best keyword inside
the alt tag We use key phrases which are
contained in title tag, meta tag and the body
text. We use 2-3 specific key phrases as opposed
to the repeating key phrases. We use plural key
phrases in alt tags for maximum optimization We
do not make Alt tag too lengthy by not exceeding
it more than 7 words.  
Site Analysis
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SEO On-Page Activities
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Image alt tag implementation
Keyword Research
Meta tags Optimization
H1 and H2 tags Optimization
Site Analysis
W3C validation
Removing Canonical issue
Robots.txt file implementation
HTML and XML sitemap creation
W3C validation
Website content Optimization
W3C Validation indicates whether the website
meets current Html standards or not. Meeting the
standards has a positive influence on the SEO of
the site. This has also been confirmed in a
recent video, where Matt Cutts says that websites
with clean codes and valid HTML have their
advantages, particularly when it comes to site
upgrade, but confirms that Google will not
penalize websites that have invalid HTML.   So,
we check your website for any HTML errors and
bring those in your notice!    
Site Analysis
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SEO On-Page Activities
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Image alt tag implementation
Keyword Research
Meta tags Optimization
H1 and H2 tags Optimization
Site Analysis
Removing Canonical issue

Robots.txt file implementation
HTML and XML sitemap creation
W3C validation
Website content Optimization
Website content Optimization
Well, this has become one of the most important
factors for Google to rank any website. Yes, the
website content plays a vital role for Google to
decide whether it is useful for the users or not.
We help identify the credibility and usability of
the website content as per the target
audience.   We scan through your entire website
to check for any discrepancies in the content,
for example, content for a particular page is not
relevant to the product/service it is offering,
etc.  
Site Analysis
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SEO On-Page Activities
Delivering High performance
Image alt tag implementation
Keyword Research
Meta tags Optimization
H1 and H2 tags Optimization
Site Analysis

Removing Canonical issue
Robots.txt file implementation
HTML and XML sitemap creation
HTML and XML sitemap creation
W3C validation
Website content Optimization
An HTML site map is a web page that contains
links to all important web pages of a website.
This file should include links to all the web
pages that matter to you, which you want search
engine crawlers to crawl and index, as well get
your target audience to see them in one
location.   However, one should not confuse an
HTML sitemap with an XML one. An XML sitemap also
outlines the structures of your site, but the XML
format is understood by search engine bots only.
If you visit an XML sitemap you will just see a
bunch of code. XML sitemaps are useful if you are
having crawling or indexation problems on your
site. That is, if search engine bots are not
visiting or indexing your pages correctly. If you
are not having such problems, however, having an
XML sitemap is not essential.  
Site Analysis
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SEO On-Page Activities
Delivering High performance
Image alt tag implementation
Keyword Research
Meta tags Optimization
H1 and H2 tags Optimization
Site Analysis

Robots.txt file implementation
Removing Canonical issue
Robots.txt file implementation
HTML and XML sitemap creation
W3C validation
Website content Optimization
You should be aware of the fact that a small file
called robot.txt could be a reason for the
downfall of your website on search engines. If
you get the file wrong you could end up telling
search engine robots not to crawl your site,
meaning your web pages wont appear in the search
results.   The purpose of a robot.txt file is to
give instructions to web robots about the pages
the website owner doesnt wish to be crawled.
For instance, if you didnt want your images to
be listed by Google and other search engines, you
could block them using your robots.txt file.  
Site Analysis
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SEO On-Page Activities
Delivering High performance
Image alt tag implementation
Keyword Research
Meta tags Optimization
H1 and H2 tags Optimization
Site Analysis

Removing Canonical issue
Removing Canonical issue
Robots.txt file implementation
HTML and XML sitemap creation
W3C validation
Website content Optimization
The canonical issue also plays a vital role on
the downfall of your website. First, it is
important to understand what does Canonical issue
refers to?   Suppose your website page can be
accessed form the following two urls
http//www.Client'sWebsite.com http//Client'sWebs
ite.com (notice without www.)   Both of these
URLs load the same page, i.e. the homepage! So
this creates confusion for the search engine
spiders in deciding which page to index.  
Site Analysis
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SEO On-Page Activities
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Some of the other on-page activities that we
intend to perform for your website will include
Google Analytic Implementation and Monitoring
Keywords and Landing Pages Mapping
Checking Keyword Density
URL Structure Analysis
Google Webmaster Tools Accounts Setup,
Registration and Monitoring
Broke Link Check
Use of Synonyms
Creation of New Content Pages
Regular Update of onsite blog /article
section
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SEO Off-Page
Delivering High performance
Now, lets discuss about the off-page SEO
activities that we will employ for your website
Manual Relevant Directories
Article Creation, posting Sharing
Business Listing
Review Posting
Social Bookmarking
Press Release Creation and Posting
Blog Creation, Posting Sharing
Hub page and Squidoo Promotion
Slide and Document Sharing
Infographics
Copy Writing
Local SEO
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SEO Case Studies
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We bring to you some of the SEO case studies
showing the results we achieved for few of our
clients
Website Objectives Results
    1     http//www.altharwahuae.com   Objective was to improve the website rankings for targeted keywords and relevant traffic to the website Google Rankings Improved by 80 Across Key Terms Overall Traffic Increased by 65 within two months
    2     http//www.propsquare.com Objective was to improve the website rankings for targeted keywords and relevant traffic to the website Google Rankings Improved by 40 Across Key Terms Overall Traffic Increased by 20 within one month
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SEO Roadmap
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The timeline mentioned below projects in which
month each element of the recommended SEO program
is anticipated to be conducted for Client's
Website
Task Notes Time Frame
SEO Audit We will Audit On-page aspects of the site Client's Website, per the SEO best practices and share the observations suggestions with Client's Website. First Month
On Page Aspect Implementation We will implement the recommendations approved by Client's Website. First Month
Competitive Research We will research 2 Client's Website competitors - ideally which appear to be attracting prospects via online marketing tactics - in an effort to understand which keywords and promotions may be pulling prospects to their websites. First Month
Local Search We will maintain and monitor Client's Website Google local listing, designed to pull traffic for keywords including 'Shopping Websites,' in targeted geos. Regular process, starting from first month
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SEO Roadmap
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The timeline mentioned below projects in which
month each element of the recommended SEO program
is anticipated to be conducted for Client's
Website
Task Notes Time Frame
Copywriting Optimization We will review the current site copy and digital assets for Client's Website. Our team will edit, draft and optimize copy for first the highest sales- oriented pages, of the website, then secondary areas of the site and so on. Optimization will be monitored and refined throughout the balance of the program. Regular process, starting from First month
Blog Marketing We will provide 3 - 4 blog concepts per month to the Client's Website. Concepts will be based on content proven to drive organic search traffic and content experiencing heavy activity in social channels. Regular process, starting from first month
Social Integration We will ensure the auto-feeds of the content are properly synchronized with Facebook and Twitter accounts. First Month
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SEO Roadmap
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The timeline mentioned below projects in which
month each element of the recommended SEO program
is anticipated to be conducted for Client's
Website
Task Notes Time Frame
Link Building We will engage in an effort to grow inbound links to the Client's Website blog and website. Regular process, starting from First month
Conversion Optimization We will review analytics for Client's Website for opportunities to increase conversions from search traffic. Regular process, starting from first month
Reporting We will send monthly results reports to Client's Website. Regular process, starting from first month
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Terms and Contract
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ERF Digital will execute the tactics described
throughout this proposal over a period of minimum
4 months. This proposal, including the contract
terms, must be signed and delivered in its
entirety to ERF Digital to confirm
acceptance.   Client's Website understands that
AdSpend (costs paid directly to Google) are to be
drawn from the Client's Website Credit card and
that ads may pause if funds are not available via
the credit card. ERF Digital does not fund ad
spend to Google and invoice after costs are
incurred for paid search programs.   Client's
Website agrees to allow ERF Digital to promote
the Client's Website brand via its communications
materials.
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Terms and Contract
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• Venue Any action relating to this Agreement
  shall be attended in Bokaro, India.
• Modification This Agreement can only be modified
  in writing signed by ERF Digital and Client's
  Website.
• Indemnification Client's Website agrees to
  indemnify ERF Digital from all third party
  claims, losses, damages and expenses (including
  reasonable attorneys fees and other legal
  expenses) arising out of, caused by or resulting
  from the negligent or intentionally wrongful acts
  or omissions of Client's Website. ERF Digital
  agrees to indemnify Client's Website from all
  third party claims, losses, damages and expenses
  (including reasonable attorneys fees and other
  legal expenses) arising out of, caused by or
  resulting from the negligent or intentionally
  wrongful acts or omissions of ERF Digital.
• Guarantee The Client hereby guarantees payment
  of the Agreement by Client's Website.
• Execution The Client has the full authority to
  enter into this Agreement between Client's
  Website and ERF Digital.
• Cooperation, Good Faith and Fair Dealing
  Client's Website agrees to use its utmost efforts
  to cooperate with ERF Digital pursuant to
  performance of the Agreement.
• Non-Assignment This Agreement may not be
  assigned by Client's Website without the prior
  written permission of ERF Digital.
• Merger This Agreement supersedes all prior oral
  and written agreements between the parties to the
  Agreement.
• No Guarantee ERF Digital does not guarantee
  results obtained by Client's Website pursuant to
  this
• Agreement.
• Cancellation Policy This agreement covers
  minimum 4 month period of time. An initial 90 day
  commitment is
• required. After that either party can opt out of
  the agreement with a 30 day written notification.
• Payment Terms Client's Website agrees to pay net
  30 via a monthly invoice.
• Trade Secrets Client's Website agrees to protect
  ERF Digital s trade secrets, processes,
  strategic approaches to online marketing and/or
  Search Engine Optimization, including this
  agreement, with any vendor who is working with
  Client's Website in any online or web development
  capacity. This includes any preliminary
  discussions with vendors who potentially compete
  with ERF Digital .

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SEO and PPC Fees
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Account Team
The project will be handled by a team of
professionals serving on this account.
Copy writer
Analyst
Strategic Advisor
Paid Search Pro
Fees
Per the package Selected http//www.erfdigital.com
/seo-packages/
SEO Fees
The above fees dont include the monthly click
charges. That will be billed directly to you by
Google AdWords or adCenter. The SEO proposal
recommended is for a minimum period of 4 months.
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Contact Us India Office Sector 4, Bokaro
Steel City India 827004 US Office
Chatham Ave W 26th St Cleveland, OH
44113, USA Skype erfdigital 91-
8789672416 info_at_erfdigital.com Monday
Saturday 9.30 AM 7.00 PM Website
www.erfdigital.com
www.erfdigital.com