financial services - capital markets

1
i. Driving Client Engagement Business
Priority ii. Digitising Trade Operations iii.
Focus on Regulatory Compliance
INFOCUS REPORT
Sector Financial Services
Sub Sector Capital Markets
Digital transformation in Capital Markets The
GrowthEnabler InFocus reports uniquely address
the top priorities for technology leaders and
their teams by recommending potential
solutions, in the context of business growth.
Each business priority is broken down to point
level/function-specific solutions that are
further linked to technologies with a list of
vendors. Business Solutions are sourced from
GrowthEnabler Pii, our intelligence gateway to
over 525K high growth tech companies. This report
is designed to navigate the ever-changing
technology landscape, and enable more informed,
and quicker, decision making.
3
Step Guide Document
Reading Time 15 minutes
Created for the CIO, CDO, CTO, CSO, CEO
2018 / All rights reserved
2
Contents
Sector Financial Services Sub sector Capital
Markets Business Priority i. Driving Client
Engagement ii. Digitising Trade Operations iii.
Focus on Regulatory Compliance

• Introduction
• / How will this impact growth?
• / Identifying business priorities
• / From business priorities to solutions, in 3
  steps

ii. The 3 Steps Driving Client Engagement 04. /
How do I improve client acquisition? 06. / How do
I drive e ciency in client onboarding? 09. / How
do I improve client service and
support? Digitising Trade Operations 10. / How do
I drive e ciences in trade execution? 16. / What
are the ways to improve post trade
digitization? Focus on Regulatory Compliance 21.
/ How do I gain better results in managing
risks? 23. / How do I stay compliant?
iii. Recommendations 25. / Digital transformation
in Capital Markets
iv. Methodology 27. / GrowthEnabler Research
Methodology
2018 / All rights reserved
3
How will digital transformation impact growth?
Sector Financial Services Sub sector Capital
Markets Business Priority i. Driving Client
Engagement ii. Digitising Trade Operations iii.
Focus on Regulatory Compliance
An introduction
Since the financial crisis in 2008, Regulators
attempts to bring in more transparency and
stability into the Financial markets is throwing
challenges, including new capital and liquidity
regimes, heightened reporting requirements and
new investor protection provisions for Market
infrastructure companies.
Dwindling revenues and operating margins are
further forcing firms to redefine their current
business processes and adopt new technologies to
drive e ciencies. Investment banks were early
adopters of digital technology in their front o
ce operations, unfortunately the same level of
emphasis is not sustained for back and middle o
ce operations, which has led to an increase in
operation costs. In the shifting market
dynamics, firms need to prioritize their IT
investments and ramp up automation e"orts to
stay relevant in the market. Capital Market firms
should strive to be a client centric and data
driven organisation. They need to build
collaborative ecosystems that help reduce
investment banks structural costs and enable
enhanced regulatory compliance and better
service to customers. Market infrastructure
companies need to make significant investments in
technologies like RPA (Robotic Process
Automation), Bigdata and Cloud as they could
significantly improve the quality of interactions
with customers by proving relevant insights and
drive e ciency in the Internal operations.
Partnering with RegTechs to transform the
compliance functions could also bring in
significant cost advantages.
2018 / All rights reserved
4
Business Priorities
Sub-segments
Sector Financial Services Sub sector Capital
Markets Business Priority i. Driving Client
Engagement ii. Digitising Trade Operations iii.
Focus on Regulatory Compliance
How do I drive e ciences in trade execution?
How do I gain better results in managing risks?
How do I improve client acquisition?
Driving Customer Engagement
Digitising Trade Operations
Focus on Regulatory Compliance
How do I improve client service and support?
How do I drive e ciency in client onboarding?
What are the ways to improve post trade
digitization?
How do I stay compliant?
2018 / All rights reserved
5
From Sub-segments to Solutions
The 3 Steps.
Sector Financial Services Sub sector Capital
Markets Business Priority i. Driving Client
Engagement ii. Digitising Trade Operations iii.
Focus on Regulatory Compliance
1.
2.
3.
EMERGING
SUB-SEGMENTS OF BUSINESS PRIORITY
SOLUTIONS TO CONSIDER
STARTUPS TO EVALUATE
SCALING
MATURE
Startup Growth Stage Definitions
EMERGING
SCALING
MATURE
Early stage startups typically at beta product
stage and seeking investment capital
Typically funded, with a market ready product
and revenue positive
Established product, exploring new growth
markets and partnerships
2018 / All rights reserved
6
1.
2.
3.
Driving Client
SUB-SEGMENTS OF BUSINESS PRIORITY
SOLUTIONS TO CONSIDER
STARTUPS TO EVALUATE
Engagement
Persado New York, USA persado.com Persado is an
AI-based marketing
Personalised marketing campaigns
How do I improve client acquisition
A. Driving Client Engagement
software to deliver content based on individual
profile.
Optimizely San Francisco, USA optimizely.com Optim
izely helps businesses test out dierent ways to
make their websites or apps more eective.
Automation of marketing campaigns
How do I drive e ciency in client onboarding
Phrasee London, UK phrasee.co Phrasee oers
AI-enabled software for email marketing.
B. Digitising Trade Operations
How do I improve client service support
Find more solutions on GrowthEnabler
Pii... www.growthenabler.com
C. Focus on Regulatory Compliance
4
7
1.
2.
3.
Driving Client
SUB-SEGMENTS OF BUSINESS PRIORITY
SOLUTIONS TO CONSIDER
STARTUPS TO EVALUATE
Engagement
FMeX Plymouth, UK fmexdirect.com FMeX helps
brands manage the entire
Personalised marketing campaigns
How do I improve client acquisition
A. Driving Client Engagement
content marketing process on one platform.
Sailthru New York, UK sailthru.com Sailthru
provides APIs for automated personalized
marketing across all digital channels.
Automation of marketing campaigns
How do I drive e ciency in client onboarding
Emarsys London, UK emarsys.com Emarsys provides
the B2C personalized and automated marketing
solutions using AI..
B. Digitising Trade Operations
How do I improve client service support
Find more solutions on GrowthEnabler
Pii... www.growthenabler.com
C. Focus on Regulatory Compliance
5
8
1.
2.
3.
Driving Client
SUB-SEGMENTS OF BUSINESS PRIORITY
SOLUTIONS TO CONSIDER
STARTUPS TO EVALUATE
Engagement
Trulioo Vancouver, Canada trulioo.com Trulioo, an
online identity verification company, enables
trust and safety online by powering fraud and
compliance systems worldwide.
How do I improve client acquisition
A. Driving Client Engagement
Trunomi London, UK trunomi.com Trunomi oers
digital identity verifaction platform and
customer data consent and rights management
solutions.
Identity authentication platforms (e-KYC)
How do I drive e ciency in client onboarding
Onfido London, UK onfido.com Onfido builds trust
in an online world by helping businesses
digitally verify peoples identities.
B. Digitising Trade Operations
Digital onboarding e-Signature solutions
How do I improve client service support
Find more solutions on GrowthEnabler
Pii... www.growthenabler.com
Client insight / analytics
C. Focus on Regulatory Compliance
6
9
1.
2.
3.
Driving Client
SUB-SEGMENTS OF BUSINESS PRIORITY
SOLUTIONS TO CONSIDER
STARTUPS TO EVALUATE
Engagement
How do I improve client acquisition
A. Driving Client Engagement
WorkFusion New York, USA workfusion.com WorkFusion
automates enterprise
How do I drive e ciency in client onboarding
Identity authentication platforms (e-KYC)
business processes by combining robotics,
AI-powered cognitive automation, and workforce
orchestration.
Blue Prism London, UK blueprism.com Blue Prism
develops robotic process automation software and
transforms the core business processes to drive
innovation.
B. Digitising Trade Operations
Digital onboarding e-Signature solutions
How do I improve client service support
Hellosign San Francisco, USA hellosign.com HelloSi
gn oers fast, secure, and legally binding
eSignatures for businesses.
Client insight / analytics
C. Focus on Regulatory Compliance
Find more solutions on GrowthEnabler
Pii... www.growthenabler.com
7
10
1.
2.
3.
Driving Client
SUB-SEGMENTS OF BUSINESS PRIORITY
SOLUTIONS TO CONSIDER
STARTUPS TO EVALUATE
Engagement
How do I improve client acquisition
A. Driving Client Engagement
Find more solutions on GrowthEnabler Pii...
How do I drive e ciency in client onboarding
Identity authentication platforms (e-KYC)
www.growthenabler.com
Addepar Mountain View, USA addepar.com Addepar is
an investment management platform for investors
and advisors.
B. Digitising Trade Operations
Digital onboarding e-Signature solutions
How do I improve client service support
Neuroprofiler Vinon-sur-Verdon,
France neuroprofiler.com Neuroprofiler is a
behavioral finance platform to help financial
advisors assess the investor profile.
Client insight / analytics
C. Focus on Regulatory Compliance
TAVIQ Oulu, Finland taviqinvesting.com Prospect
profiling software for financial advisors
8
11
1.
2.
3.
Driving Client
SUB-SEGMENTS OF BUSINESS PRIORITY
SOLUTIONS TO CONSIDER
STARTUPS TO EVALUATE
Engagement
How do I improve client acquisition
A. Driving Client Engagement
Tier1CRM Toronto, Canada tier1crm.com CRM for
Global Banking and Markets.
How do I drive e ciency in client onboarding
InvestorFlow Palo Alto, USA investorflow.com Fundr
aising and Investor Reporting Platform for
Private Equity and Hedge Funds
B. Digitising Trade Operations
How do I improve client service support
Client relationship management
KyoLAB London, UK kyolab.com Helps businesses
engage with their clients through popular mobile
messaging apps in a compliant way.
C. Focus on Regulatory Compliance
Find more solutions on GrowthEnabler
Pii... www.growthenabler.com
9
12
1.
2.
3.
Digitising
SUB-SEGMENTS OF BUSINESS PRIORITY
SOLUTIONS TO CONSIDER
STARTUPS TO EVALUATE
Trade
Operations
Cindicator New York, USA cindicator.com
How do I drive e ciences in trade execution
Pre-trade analytics
Hybrid Intelligence for financial markets.
A. Driving Client Engagement
Quantilia Nice, France quantilia.com An
innovative online data and portfolio management
platform dedicated to quantitative investment
strategies.
What are the ways to improve post trade
digitization
Market news and data
OpenGamma London, UK opengamma.com OpenGamma
provides real-time market risk management
technology for financial institutions.
Reference data platforms
B. Digitising Trade Operations
Find more solutions on GrowthEnabler
Pii... www.growthenabler.com
Algorithmic trading
Risk analytics platforms
C. Focus on Regulatory Compliance
Post-trade analytics
10
13
1.
2.
3.
Digitising
SUB-SEGMENTS OF BUSINESS PRIORITY
SOLUTIONS TO CONSIDER
STARTUPS TO EVALUATE
Trade
Operations
Dataminr New York, USA dataminr.com
How do I drive e ciences in trade execution
Pre-trade analytics
A realtime AI platform discovers high impact
events critical breaking news far in advance
of existing information systems
A. Driving Client Engagement
Acuris New York, USA acuris.com Acuris provider
of business intelligence and research for fixed
income, transactions, infrastructure, compliance
and equities.
What are the ways to improve post trade
digitization
Market news and data
Accern New York, USA accern.com Monitors over 1
billion websites, provides news analytics
solutions for global equities, commodities,
forex cryptocurrencies.
Reference data platforms
B. Digitising Trade Operations
Find more solutions on GrowthEnabler
Pii... www.growthenabler.com
Algorithmic trading
Risk analytics platforms
C. Focus on Regulatory Compliance
Post-trade analytics
11
14
1.
2.
3.
Digitising
SUB-SEGMENTS OF BUSINESS PRIORITY
SOLUTIONS TO CONSIDER
STARTUPS TO EVALUATE
Trade
Operations
How do I drive e ciences in trade execution
Pre-trade analytics
A. Driving Client Engagement
Preqin London, UK preqin.com Preqin is the
alternative assets industrys leading source of
data and intelligence.
What are the ways to improve post trade
digitization
Market news and data
AlphaSense New York, USA alpha-sense.com An
intelligent Search Engine that provides
sophisticated semantic analytics to give you an
unprecedented information edge
Reference data platforms
B. Digitising Trade Operations
Visible Alpha New York, USA visiblealpha.com Visib
le Alpha delivers a data and analytics platform
with comparable forecast models from the world's
leading equity analysts.
Algorithmic trading
Find more solutions on GrowthEnabler
Pii... www.growthenabler.com
Risk analytics platforms
C. Focus on Regulatory Compliance
Post-trade analytics
12
15
1.
2.
3.
Digitising
SUB-SEGMENTS OF BUSINESS PRIORITY
SOLUTIONS TO CONSIDER
STARTUPS TO EVALUATE
Trade
Operations
How do I drive e ciences in trade execution
Pre-trade analytics
A. Driving Client Engagement
What are the ways to improve post trade
digitization
Market news and data
Imandra London, UK imandra.ai Platform for formal
verification of financial algorithms
Reference data platforms
B. Digitising Trade Operations
Sentient San Francisco, USA sentientim.com Leverag
es distributed AI systems to develop and apply
proprietary quantitative trading and investment
strategies.
Algorithmic trading
QuantConnect Brooklyn, USA quantconnect.com QuantC
onnect provides free data, cluster computing and
capital through a free browser-based IDE.
Risk analytics platforms
C. Focus on Regulatory Compliance
Find more solutions on GrowthEnabler
Pii... www.growthenabler.com
Post-trade analytics
13
16
1.
2.
3.
Digitising
SUB-SEGMENTS OF BUSINESS PRIORITY
SOLUTIONS TO CONSIDER
STARTUPS TO EVALUATE
Trade
Operations
How do I drive e ciences in trade execution
Pre-trade analytics
A. Driving Client Engagement
What are the ways to improve post trade
digitization
Market news and data
Find more solutions on GrowthEnabler
Pii... www.growthenabler.com
Reference data platforms
B. Digitising Trade Operations
Addepar Mountain View, USA addepar.com Addepar is
an investment management platform for investors
and advisors.
Algorithmic trading
MoCaX London, UK mocaxintelligence.com Algorithmic
risk-engine accelerator that increases the
performance of existing Monte Carlo simulations.
Risk analytics platforms
C. Focus on Regulatory Compliance
Beacon New York, UK beacon.io Beacon development
platform enables commercially-focused quants to
rapidly write and release code at scale.
Post-trade analytics
14
17
1.
2.
3.
Digitising
SUB-SEGMENTS OF BUSINESS PRIORITY
SOLUTIONS TO CONSIDER
STARTUPS TO EVALUATE
Trade
Operations
How do I drive e ciences in trade execution
Pre-trade analytics
A. Driving Client Engagement
What are the ways to improve post trade
digitization
Market news and data
Find more solutions on GrowthEnabler
Pii... www.growthenabler.com
Reference data platforms
B. Digitising Trade Operations
FeedStock London, UK feedstock.com Providing a
centralized view of trading, operations,
surveillance, compliance and risk management.
Algorithmic trading
Riskalyze Auburn, USA riskalyze.com Empowers
investment advisors to capture a quantitative
measurement of client risk tolerance to find
investments that fit.
Risk analytics platforms
C. Focus on Regulatory Compliance
Vertex Analytics Chicago, USA vertex-analytics.com
Vertex oers trading analytics platform that
scans for potentially negative behaviors like
market disruption/manipulation.
Post-trade analytics
18
1.
2.
3.
Digitising
SUB-SEGMENTS OF BUSINESS PRIORITY
SOLUTIONS TO CONSIDER
STARTUPS TO EVALUATE
Trade
Operations
Sernova Financial London, UK sernovafinancial.com
Sernova Financial cloud-based clearing service
recreates the shared infrastructure and service
elements of traditional clearing brokers.
How do I drive e ciences in trade execution
Clearing and settlement
A. Driving Client Engagement
Paxos New York, USA paxos.com Paxos is a
financial technology company delivering
pioneering blockchain solutions for global
financial institutions.
What are the ways to improve post trade
digitization
Collateral and margin management
Axoni New York, USA axoni.com New York-based
provider of distributed-ledger technology for
financial firms
B. Digitising Trade Operations
Treasury operations
Find more solutions on GrowthEnabler
Pii... www.growthenabler.com
Reconciliations
C. Focus on Regulatory Compliance
Transaction reporting
19
1.
2.
3.
Digitising
SUB-SEGMENTS OF BUSINESS PRIORITY
SOLUTIONS TO CONSIDER
STARTUPS TO EVALUATE
Trade
Operations
AcadiaSoft Boston, USA acadiasoft.com AcadiaSoft
develops and markets derivatives and collateral
management solutions for institutional investors.
How do I drive e ciences in trade execution
Clearing and settlement
A. Driving Client Engagement
CloudMargin New York, USA cloudmargin.com Web-base
d collateral management system
What are the ways to improve post trade
digitization
Collateral and margin management
IntegriDATA New York, USA integri-data.com Oers
post trade operations management solutions
B. Digitising Trade Operations
Treasury operations
Find more solutions on GrowthEnabler
Pii... www.growthenabler.com
Reconciliations
C. Focus on Regulatory Compliance
Transaction reporting
20
1.
2.
3.
Digitising
SUB-SEGMENTS OF BUSINESS PRIORITY
SOLUTIONS TO CONSIDER
STARTUPS TO EVALUATE
Trade
Operations
How do I drive e ciences in trade execution
Clearing and settlement
A. Driving Client Engagement
Hazeltree New York, USA hazeltree.com HazelTree
oers a comprehensive
What are the ways to improve post trade
digitization
Collateral and margin management
treasury management solution to hedge funds and
institutional investors.
Kyriba New York, USA kyriba.com Kyriba oers
SaaS-based treasury solutions that enable
treasury departments to plan for market
volatility, regulation, and opportunities.
B. Digitising Trade Operations
Treasury operations
FiREapps London, UK fireapps.com FiREapps oer FX
Analytics to quantify, analyze and manage the
impact of currency volatility in their business.
Reconciliations
C. Focus on Regulatory Compliance
Find more solutions on GrowthEnabler
Pii... www.growthenabler.com
Transaction reporting
21
1.
2.
3.
Digitising
SUB-SEGMENTS OF BUSINESS PRIORITY
SOLUTIONS TO CONSIDER
STARTUPS TO EVALUATE
Trade
Operations
How do I drive e ciences in trade execution
Clearing and settlement
A. Driving Client Engagement
Find more solutions on GrowthEnabler
Pii... www.growthenabler.com
What are the ways to improve post trade
digitization
Collateral and margin management
Fund Recs Dublin, Ireland fundrecs.com Fund Recs
develops cloud based reconciliation software for
the Funds Industry, replacing prehistoric
enterprise software with SaaS
B. Digitising Trade Operations
Treasury operations
Market76 New York, USA market76.com Market76
makes financial services work better by
empowering businesses to operate with the best,
highest-quality data available.
Reconciliations
C. Focus on Regulatory Compliance
Electra New York, USA electrainfo.com Electra
Information Systems is an innovative provider of
solutions and services for post-trade processing.
Transaction reporting
22
1.
2.
3.
Digitising
SUB-SEGMENTS OF BUSINESS PRIORITY
SOLUTIONS TO CONSIDER
STARTUPS TO EVALUATE
Trade
Operations
How do I drive e ciences in trade execution
Clearing and settlement
A. Driving Client Engagement
Find more solutions on GrowthEnabler
Pii... www.growthenabler.com
What are the ways to improve post trade
digitization
Collateral and margin management
RegTek New York, USA regteksolutions.com Combines
independent, market-validat- ed actionable
regulatory intelligence to oer modular
solutions to all financial institutions
regulatory challenges.
B. Digitising Trade Operations
Treasury operations
NEX Regulatory Reporting London,
UK nexregreporting.com Regulatory reporting
solutions
Reconciliations
C. Focus on Regulatory Compliance
Treppides Mayfair, London treppidesrr.com Oers a
platform to handle regualtory compliance for
financial institutionst
Transaction reporting
23
1.
2.
3.
Focus on
SUB-SEGMENTS OF BUSINESS PRIORITY
SOLUTIONS TO CONSIDER
STARTUPS TO EVALUATE
Regulatory
Compliance
Eventus Austin, USA eventussystems.com
How do I gain better
Credit, market
Advanced run-time reporting and analytics
platform providing a centralized view of
trading, operations, compliance and risk
managemet
results in managing risks
A. Driving Client Engagement
and liquidity risk
StratiFi San Francisco, USA stratifi.com Platform
to dynamically manage risk for options overlays
Enterprise risk management
How do I stay compliant
GeoQuant New York geoquant.io GeoQuant is a
platform using intelligent algorithms which
generate high-frequency, objective risk scores
to identify, track and price political risks.
B. Digitising Trade Operations
Find more solutions on GrowthEnabler
Pii... www.growthenabler.com
C. Focus on Regulatory Compliance
24
1.
2.
3.
Focus on
SUB-SEGMENTS OF BUSINESS PRIORITY
SOLUTIONS TO CONSIDER
STARTUPS TO EVALUATE
Regulatory
Compliance
Percentile London, UK percentile.co.uk
How do I gain better
Credit, market
Percentile provides technology to align Risk
Management and Front O ce for better decision
making and easier regulatory compliance.
results in managing risks
A. Driving Client Engagement
and liquidity risk
Riskonnect Kennesaw, USA riskonnect.com Riskonnect
is a provider of an enterprise-class technology
platform for the risk management industry.
Enterprise risk management
How do I stay compliant
MSCI New York msci.com MSCI is a leading provider
of investment decision support tools to
investment institutions worldwide.
B. Digitising Trade Operations
Find more solutions on GrowthEnabler
Pii... www.growthenabler.com
C. Focus on Regulatory Compliance
25
1.
2.
3.
Focus on
SUB-SEGMENTS OF BUSINESS PRIORITY
SOLUTIONS TO CONSIDER
STARTUPS TO EVALUATE
Regulatory
Compliance
MetricStream Palo Alto, USA metricstream.com Metri
cStream provides solutions for quality
management, regulatory compliance, risk
management, and corporate governance.
How do I gain better results in managing risks
A. Driving Client Engagement
GECKO New York, USA geckogovernance.com GECKO
Governance is a new RegTech Blockchain solution
to allow fund managers to monitor manage their
regulation and compliance requirements
Financial/regulatory reporting
How do I stay compliant
CSS New York, USA compliancesolutionsstrategies.co
m Technology-enabled regulatory solutions that
serve compliance professionals across the
financial services industry.
B. Digitising Trade Operations
Employee surveillance, market abuse and conduct
Find more solutions on GrowthEnabler
Pii... www.growthenabler.com
C. Focus on Regulatory Compliance
26
1.
2.
3.
Focus on
SUB-SEGMENTS OF BUSINESS PRIORITY
SOLUTIONS TO CONSIDER
STARTUPS TO EVALUATE
Regulatory
Compliance
How do I gain better results in managing risks
A. Driving Client Engagement
Behavox New York, USA behavox.com Holistic
employee surveillance system
Financial/regulatory reporting
How do I stay compliant
Whistler Boulder, USA getwhistler.io Employee
conduct monitoring platform that leverages AI
based risk scoring.
B. Digitising Trade Operations
Employee surveillance, market abuse and conduct
Panalytics Comply Irvine, USA panalyticsco.com Ris
k Compliance Analytics for Regulatory
Surveillance.
C. Focus on Regulatory Compliance
Find more solutions on GrowthEnabler
Pii... www.growthenabler.com
27
Recommendations
Digital transformation in Capital Markets
Sector Financial Services Sub sector Capital
Markets Business Priority i. Driving Client
Engagement ii. Digitising Trade Operations iii.
Focus on Regulatory Compliance
i. ii. iii.
iv. v.
Leverage RPA tools to automate manual processes
that exist within trade settlement, Collateral
management and other post trade operations to
drive e ciency in internal operations. Collaborate
with RegTech startups that automate routine
compliance obligations, enhance e ciencies and
help reduce the cost of regulatory
processes. Develop solutions that utilize
technologies like advanced analytics and AI that
mine structured and unstructured data to make
predictions at the point of trade.
Leverage Cloud based formal verification
platforms that allow financial engineers to
automatically reason complex trading algorithms
before deploying them in actual production
systems. Blockchain has clear potential to be
game changers further down the line. So,
companies should actively engage in proofs of
concept projects of Blockchain to determine the
use cases that are most viable, although it will
take a few more years to fully come to fruition.
2018 / All rights reserved
28
Find out more about GrowthEnabler Research
Methodology
2018 / All rights reserved
29
GrowthEnabler Research Methodology
Proprietary Research INTRODUCTION GrowthEnabler
uses its proprietary research methodologies to
analyse the business impact of disruptive
technologies and digital innovations on the
future growth of large corporations and their
industries. GrowthEnabler applies its deep-data
analysis tools, scoring logic and algorithms to
create intelligence that enables senior
executives to make informed business growth
decisions. The GrowthEnabler Personalised
Intelligence Interface (Pii) is an interactive
platform that provides corporates the ability to
Find, Select, Connect and Manage global Startups
based on their business priorities and
problems. 1. MARKET ANALYSIS To create and report
leading technology-related market trends and
industry analysis with a focus on industry
sub-sectors, real-life implementations, industry
and market landscapes and competitor dynamics,
GrowthEnabler analyses large sets of data and
information aggregated from various private and
public sources, including online databases,
market reports, online surveys, journals, and
in-depth phone interviews. To further enrich the
e cacy of analysis, GrowthEnabler undertakes
formal and informal interviews and RFIs and
surveys with key decision makers and executives
in corporates, as well as founders and owners of
Startups. Following this exercise, large volumes
of data is categorised and curated, based on,
industry and market drivers, risks,
opportunities and challenges specific to an
industry vertical or technology area, and then
injected into a pre-configured regression model
to forecast and predict market movements and
trends.
2. STARTUP TECHNOLOGY LANDSCAPE ANALYSIS

• The major sources of Secondary research are
• Global Startup websites
• Data aggregators
• VC and Investor portfolios
• News Feeds
• Industry reports
• Regional Company registration websites
• Social Sources (Social Sites, Blogs, Articles,
  Media sites)
• A total of 57 data-points and parameters are
  applied in analysing and predicting the growth
  potential and health of a Startup, including
• Company information
• Leadership Team
• Business Model
• Financial Strength/Funding/acquisition data
• Product Innovation - patent data and core
  features and functions analysis
• Customer value sentiments
• Social Media and Branding coverage
• Business Traction and progress
• Out of the total 57, 30 parameters are classified
  under 5 broad categories used to calculate the
  GE Pii Score.
• Product Innovation

The Startup eco-system is built using an
exhaustive primary and secondary research
analysis model, led by dedicated team of tech
analysts and subject matter experts (SMEs), who
also use Machine Learning and Natural Language
Processing (NLP) technologies for data mining
and curation. Primary Research The Primary
research data is sourced directly from
GrowthEnabler Market Surveys, RFIs with
Startups, One-on-One Interviews, Calls and
Product briefings, including Startup and Client
Registration Information available on the
GrowthEnabler Pii platform. Secondary Research
A team of Machine Learning and NLP experts scan
thousands of private and public data sources
using data scraping and crawling methods to
extract relevant secondary data, which is then
validated and verified using GrowthEnabler
automated data-cleansing methods,industry and
technology segmentation taxonomies and mapping
protocols and core intelligence from
pre-populated Startup profiles and
reviews. Analyst Validation A team of Analysts
and Subject Matter Experts validate both the
primary and secondary data while using internal
peer reviews to substantiate core assumptions
and data points, and external discussions with
senior decision makers to assess business
relevancy, timing and need.
2018 / All rights reserved
27
30
GrowthEnabler