Actionable Tips For Marketing Multi–office Law Firms

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Actionable Tips For Marketing Multi-office Law
Firms
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Do Not Create Multiple Websites
Many people feel that the best way to do
effective SEO for each office is by creating
separate websites for each location. They usually
add the name of the area in their domain.
However, this strategy will not provide any
fruitful results. This happens because more often
than not one of the interfaces will gain
precedence over the others. Devoting the same
amount of time and effort to each one of them is
not possible. This leads to poor link profiles
and domain authority for each of the URLs. It is
always better for an organization to have one
website rather than creating multiple ones.
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Create Separate Pages For Each Location
The best way for such firms is to create one
website which has separate pages for each of
their offices. This means that each branch will
have its own unique website URL. This will come
handy in executing the link building strategy.
Make sure that each page has the relevant NAP
information. NAP refers to the name, address, and
phone number. Apart from the name, each page will
have a different address and contact numbers.
Make sure that the areas name is mentioned in
the title and description as well as the content.
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Use Branded Domain Names

• Another tip for people marketing multi-office law
  firms is that they must use branded domain names.
  As mentioned earlier, some users felt that using
  separate location-based URLs can be a helpful
  tactic. This strategy will not be helpful in
  building a brand. Attorneys must look to name
  their agency as well as the domain after
  themselves. As the pages of each branch have been
  optimized with their respective location-based
  details, they will appear in the relevant search
  results for each location. The firms name will
  consistently appear in all results which will
  increase its recall value. This will also be
  helpful in building up the reputation of the
  organization as a dependable entity.

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Create Separate Google My Business listing For
Each Branch

• In order to effectively target local searches,
  lawyers must create profiles on Google My
  Business. Law firm owners must create a separate
  listing on the service for each of their
  branches. They must take care that the correct
  information is included in each section. The
  address and phone number for each listing must be
  different. Moreover, they have to make sure the
  NAP details are exactly the same as they are
  mentioned on the website. For example, if the
  address is Suite 45, 35th Street, ABC, then it
  must not be written as Ste 45, 35th St, ABC.

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Create Content Which Matches Local Users Intent

• The content must match the intent of the local
  users of the area which it is targeting. This
  makes it essential to optimize the content with
  the location-based keyword of the areas which are
  being targeted. Most searchers will use a format
  like Practice Area-attorney-in-CIty. Moreover,
  they will be looking for reputable and
  trustworthy professionals. Lawyers have to not
  only put the keywords in the text but also create
  matter which resonates with the local audience.

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