Introduction to Search Engine Optimization - Arena Animation Tilak Road

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Introduction to Search Engine Optimization

• Arena Animation Tilak Road

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Agenda of Session

• Working of Search Engines
• What is SEO?
• How Does Google Works?
• Google Algorithms
• Top Ranking Factors
• Learning Resources

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Search Statistics

• 93 of online experiences begin a search engine
• In 1999 it took Google one month to crawl and
  index 50 million pages, however, in 2012 it took
  less than one minute!
• Google receives over 63,000 searches per second
  on any given day.
• 50 of search queries are four words or longer.
• More Google searches take place on mobile devices
  than on computers in 10 countries including the
  U.S. and Japan.
• 70-80 of people ignore paid search results,
  choosing to only click on organic listings

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Learning Outcomes Working of Search Engine

• Identify the need for search engines
• Describe crawling by search engines
• Describe indexing by search engines
• Describe common search techniques and strategies
• Describe the method of customizing search results
• Understand the importance of user interaction
  with search engines.
• 70-80 of people ignore paid search results,
  choosing to only click on organic listings.

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List of Search Engines

• Google  91.25 
• Bing  3.08 
• Yahoo  2.13 
• Baidu  1.48 
• Yandex RU  0.68
• DuckDuckGo  0.25

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What is Search Engine Optimization

• Search engine optimization (SEO) is the practice
  of increasing the quantity and quality of traffic
  to your website through organic search engine
  results.
• Search Techniques   Strategies
• Basic Search Techniques
• Quick Search Techniques
• User Interaction

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Google Ranking Factors

• Content Quality  Length
•  Backlinks
•  Mobile First Approach
•  Click Through Rate
• User Experience
• Brand Mentions, Brand Searches
• HTTPS
•  Page Speed
• Bounce Rate

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Google Algorithm

• Page Rank
• Hummingbird
•  Penguin
• Panda
• Pigeon
• RankBrain
• Mobilegeddon/Mobile Friendly
• Accelerated Mobile Pages etc

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The 6 Step Framework

• Keyword Research
• Competition Analysis
• Keyword Mapping
• SEO Plan
• The On-Page SEO
• The Off-Page SEO

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Keyword Research Methods

• Google Suggested Terms Related Searches 
• Google Adwords Keyword Planner Tool
• LSIgraph
• Answer the public
• SEO Chat tool (Keyword Suggest) 
• KeywordTool.io
• Kwfinder
• UberSuggest

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• So, these are the topics we cover in introduction
  to search engine optimization part. Learn to
  manage digital campaigns, analyse data, and grow
  revenues for companies brands. Arena animation
  offers the best digital marketing, VFX, game
  development and animation courses in Pune.

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Conclusion

• Arena Animation Training institute in Pune,
  imparts quality education in Animation, Web
  designing, VFX, Gaming Multimedia. A spirit of
  innovation has led the evolution of Tilak Road
  Pune Arena in to a veritable institution in
  Digital Media Training in India. Arena Animation
  provides best Animation Courses in Pune,

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• Thank You