Magento 2: Easy-to-Use Content Development Functionality - PowerPoint PPT Presentation

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Magento 2: Easy-to-Use Content Development Functionality

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Nevina Infotech has compiled this informative article on how Magento 2’s cool content management features make life easier for online businesses? You do not need the help of a magento development company; it is a simple visual tool where you can schedule the content changes to pages, categories, products, or even promotions (pricing rules), etc. However, for advanced content configuration settings, it is advised to hire magento development services. To handle multilingual content and URL optimization in such a scenario, hire a good magento development company in india. – PowerPoint PPT presentation

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Title: Magento 2: Easy-to-Use Content Development Functionality


1
  • Magento 2 Easy-to-Use Content Development
    Functionality

2
  • Online businesses crave for the attention of
    online shoppers using different promotional
    strategies like adverts on social media sites and
    search engines. But the most effective way of
    seeking the attention of potential customers is
    by maintaining top positions in search rankings
    whenever a keyword related to the products you
    are selling or services you are offering is typed
    in the search engine. The good thing is that you
    dont have to pay for this. Yes, you read it
    correctly. You can increase organic traffic to
    your website by working on the content on your
    online store. With each passing day, the
    algorithms used by search engines are becoming
    more and more sophisticated, unique and relevant
    content can fetch you higher search rankings.
    Search engines give the freshness and relevance
    of content higher priority while preparing search
    results. Nevina Infotech has compiled this
    informative article on how Magento 2s cool
    content management features make life easier for
    online businesses?

3
Content Staging
4
  • This feature is really useful when you want to
    create or modify some content during non-working
    hours say during the weekend. If you are planning
    to launch a promotional campaign on a non-working
    day, search for a staging dashboard in Magento 2.
    You do not need the help of a magento development
    company it is a simple visual tool where you can
    schedule the content changes to pages,
    categories, products, or even promotions (pricing
    rules), etc. You can also see the preview of how
    your store would look after these changes without
    affecting the current look of the store. You can
    manage your active or upcoming campaigns from
    here as it displays them in the timeline view.

5
Dynamic Content
6
  • Another issue commonly faced by businesses is the
    amount of time consumed in the generation of
    content. Here comes your Magento 2 genie again!
    Magento 2 can create content dynamically for
    businesses in a whoosh. Magento 2 can generate
    recommendation emails based on the customers
    buying behaviour. It can also generate content
    blocks to display the best selling products and
    most popular products dynamically. You can
    specify the category for which you want to create
    content dynamically or even for products not
    selected by any filters. Apart from this,
    Schema.org template available with Magento 2
    gives you the freedom from creating content for
    the products and metadata. It has a huge
    repository of words to finalize the content and
    metadata of the page. If you are not satisfied
    with the dynamic content, you can even customize
    it. However, for advanced content configuration
    settings, it is advised to hire magento
    development services.

7
Unique Content
8
  • The problem with creating dynamic content is that
    in certain cases, it might lead to duplicate
    data. For example, if you have created a page of
    most popular products dynamically, then the
    product details are duplicated, creating two
    different URLs having the same content. This
    would negate your chances to be towards the top
    of the search results as search engine proscribes
    duplicate data. To avoid these penalty points,
    call Magento2 the magician to pull a rabbit from
    its hat. Canonical Tag settings can be turned on
    to inform the search engine that the pages are
    not redundant but child pages of a master page
    whose content is being applied to them. This
    setting is particularly useful in a culturally
    diverse country like India, where the same
    product can be displayed under multiple
    categories. To handle multilingual content and
    URL optimization in such a scenario, hire a good
    magento development company in india.

9
Final Thoughts
10
  • To enhance organic traffic, companies are
    spending hefty amounts in hiring SEO agencies and
    executives to write or edit the content on their
    online stores. For startups, not proficient in
    content creation and SEO features, it is
    suggested to hire magento development services in
    india. Setting up Magento 2 is a one-time
    investment that can reap benefits for years. With
    its in-built content management features like
    content staging, dynamic content creation, and
    ensuring uniqueness of content, Magento 2 is the
    key to all your woes.

11
Contact Us
  • Name- Rahim Makhani
  • Website- https//www.nevinainfotech.com/
  • E-mail Address- rahim_at_nevinainfotech.com
  • Contact Person- Rahim Makhani (MD CEO)
  • Mobile Number- 91 7572970470
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