Developing A Successful Franchise Concept

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Developing A Successful Franchise Concept
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• All franchises originate from a concept, which is
  essentially an idea, which forms a nucleus or
  core around which other business activities are
  framed. Success primarily depends on how well
  planned and secure this core is. Making this core
  as unique as possible is the most creative and
  innovative tasks for an entrepreneur.
  Theoretically, concepts serve as norms or models
  with things fluctuating in some respects while
  others remaining constant. For example, in case
  of restaurants, convenience and service may be
  more important constant than the menu itself.  
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• McDonald's concept has quality, value, service
  and convenience Dominos pizza focuses on
  delivery Chick-fil-A on family service and
  Subway on freshly prepared sandwiches. Although
  each of these restaurants serve menu items, the
  special uniqueness of the products or services,
  makes them different from each other. A stronger
  concept results in a successful franchise. In
  addition, it should fulfill needs of the desired
  customers to as greater extent as possible. Above
  all, the concept will not be susceptible to
  copying if it is protected by some unique
  properties acting as a firewall.
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