Don’t Hire a Digital Marketing Company That Doesn’t Have These 5 Qualities

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Dont Hire a Digital Marketing Company That
Doesnt Have These 5 Qualities
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A great digital marketing company can do wonders
for your business. But with more creative
agencies shooting up all the time, how does
one know if a digital marketing agency is
basically as great as they claim to be? Here
are five qualities to assist you notice an
excellent digital marketing company 1. A
Kick-Ass Website Any good digital marketing
company should have a current and up-to-date
website. If theyre using good SEO practices, you
ought to be ready to find them easily on Google
by checking out their core services and
their geographical area. Their website should be
modern and interesting, and have all the key
elements of an efficient inbound marketing
strategy a lively blog, responsive design,
intuitive navigation, and effective conversion
strategy with calls to action, etc.
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2. A Powerhouse Team A great digital marketing
company is formed from a team of diverse talents
and expertise. Inspect their teamcan you see
them online? an excellent agency are going to
be pleased with their team and can put them front
and center. They ought to be a multi-disciplined
team, with unique experts in their respective
fieldsdesign, development, SEO, content
strategy, social media, brand development,
etc. is that the owner or founders involved, and
are they accessible to you? 3. Tools  and
therefore the Expertise To Use Them Theyre found
out with tools to urge job done, and therefore
the experience to understand the way to use them.
Ask what they use for project management, and
what their team uses to live website performance
and SEO (Google Analytics, Moz, Hubspot), inbound
marketing (Hubspot, Marketo), social media
analytics (Sprout Social, Hubspot), email
marketing (MailChimp, Constant Contact, Hubspot),
CRM (Salesforce, and did we mention Hubspot?),
etc. Vital may be a Hubspot Partner Agency but
we also are a Moz shop with a Moz Pro
subscription and that we also subscribe Sprout
Social, Salesforce, and Marketo. But any agency
should be comfortable with of these tools they
ought to also know once they can and will ignore
them. Many tools use analytics to guage content
or data supported averages, but seasoned
marketers will know from experience that thinking
outside the tools can put you on the leading
edge and reap much greater results.
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4. Relevant Experience Take a glance at their
messaging and the way they mention themselvesdo
they speak your language? Do they address your
needs? inspect their portfolio for experience
with clients of your size (will they
think youre too small or too big a client?), and
even within your industry (will they
be conversant in your challenges and experienced
in solving them?). Once you meet with digital
marketing company, is their presentation tailored
to your needshave they done their homework? 5.
A Culture youll Hang With Your digital marketing
company is going to be working closely with you
and your team for an extended time, if all goes
well. So its important that their culture jibes
with yours. this is often a way more subjective
aspect to live , but is nonetheless important.
Does the team have extracurricular interests that
they mention on their website? Do they
appear like theyre having fun once you meet with
them in person? likelihood is that , if they
need fun together, they work well togetherand
will work better together for YOU.
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Conclusion Choosing a digital marketing
company can seem overwhelming, but it also can be
a fun process. Do your homework, ask around, and
youll find the one that proves that theyre the
simplest for you. And if youve got any
questions, were always here, send us a note.
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