Online Marketing Strategies That Can Help Law Firms Scale New Heights

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• Driving traffic to their website, getting more
  phone calls and generating continuous referrals
  and repeat business are critical to the success
  of law firm internet marketing.
• Building trust with clients is very important for
  your online marketing campaign to be successful.
• This should be followed by strategies to educate
  website visitors and convert them into loyal
  clients.

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1. Website Optimization

• Your website should be a tool for you to convert
  visitors into clients. All websites should have
  clear branding and messaging, be fast loading as
  customers want to get information quickly.
• It should have easy navigation, irrespective of
  the device it is viewed on. The content on your
  website should be easy to read on all devices.
• Ensure your phone number is displayed
  prominently. Also, adding a CTA at the bottom of
  your service pages and blog posts will encourage
  visitors to your website to contact you.

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2. Content Marketing Strategy

• Apart from videos and downloadable content, you
  should establish a strong content marketing
  strategy to build a positive online reputation to
  benefit from SEO.
• To do this, build credible backlinks and create
  content that point to other pages on your website
  as additional resources.
• Another way of adding value for your audience is
  by contributing content to other websites.

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3. Leveraging Social Media

• Your law firm internet marketing efforts should
  also include leveraging social media to garner
  increased customer interest.
• It was Facebook that brought in the most
  business. LinkedIn was second with 27 business
  generation.
• Whether it is bringing in new business or gaining
  authority as a lawyer, LinkedIn and Facebook are
  the two most important channels where every
  lawyer should have a presence.

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4. Types of content that should be shared on
social media are

• Share your own blog posts and other credible
  sources to support your commitment to law.
• To illustrate your firms commitment to giving
  back to the society, share volunteer experiences
  that showcase your dedication to your local
  community.
• FAQs can be a great place to start blog posts and
  social media posts. Answer common legal questions
  that relate to your practice area. You can
  consider going live on Facebook to answer FAQs.

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5. Using data to refine strategies and improve
results

• Digital marketing analytics is very important in
  online marketing for law firms. It allows you to
  better understand the sources of traffic, the
  click-through rates and bounce rates.
• Analytics can dig even deeper to help you refine
  site navigation as well. Analytics also provide
  important data on organic and paid search
  campaigns.
• It also points out which topics, ads or site
  layouts bring the best results.

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6. Work regularly at it

• Continuous efforts are needed in law firm
  internet marketing.
• You have to keep on updating content and
  information to be relevant to the changing market
  situations.
• It not only helps you retain your existing
  clients but it is also vital in generating new
  customer interest for your law firm so that you
  can consolidate your position in your
  geographical location and practice area.

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info_at_conroycreativecounsel.com
https//conroycreativecounsel.com
Irvine, CA, USA Zip Code 92618
855.835.5329