Is Your Store Ready for mCommerce? Take Advantage of the Changing Trend in the Middle East!

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Mobiles have been a hot topic of discussion over
the years. It is not something that can be
ignored when we think about eCommerce in the
Middle East. There is no denying that mobile
commerce or mobile app development for eCommerce
is the next big thing. If we look at the mobile
commerce statistics in Kuwait and the Middle
East, the total market size shows a positive
trend in recent years. Last year, there were 4.14
million active internet users found in Kuwait. In
terms of mobile internet users, 78 of the total
population was using mobile devices to browse the
internet. Additionally, 36 of the total
population of Kuwait preferred purchasing
products or services online last year. Along with
these statistics, there are two crucial things to
be aware of. First, the exponential rise of
digital marketing in Kuwait and spending on
eCommerce mobile app development. Whether you are
a small startup or an established online
retailer, developing a mobile app for your
eCommerce business is a must-to-have today.
Mobile apps have created a new trend
of mCommerce and it is growing faster than ever!
It takes your target audience exclusively on the
hand-held devices while replacing conventional
desktop user experience.
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• Okay, so is there any difference between
  mCommerce and eCommerce?
• Well, if you feel a little confused between these
  two terms, do not worry! While fundamentally,
  these two terminologies are different. mCommerce
  could be considered as an extension of eCommerce,
  but it provides additional services over regular
  eCommerce such as
• Booking tickets and onboarding services
• Leverage from the location-based services
• Enabling mobile banking
• Buying digital contents
• Enable contactless payments and more
• Why is mCommerce essential for the businesses?
• Refine the shopping experience of the customer
• When we talk about digital marketing in Kuwait,
  businesses focus on the customer journey and
  their shopping experience. A simple yet engaging
  shopping experience is what Middle Eastern
  consumers want. This makes mCommerce or eCommerce
  mobile apps worth investment for small business
  owners.

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Such apps utilize in-built features on mobile
devices, resulting in running digital services
much effectively than conventional desktop
browsers. This enables the seamless performance
of apps and improves the overall user experience.
Apps are a lot easier to remember, compared to
standard eCommerce websites. In addition to this,
mobile eCommerce ensures the security of the
customers due to the strict policy of app stores.
All these factors of mobile platforms boost the
overall shopping experience. A lot more advanced
when it comes to providing real-life customer
support Customer relationship management (CRM) is
an integral part of any online business. Having a
mobile app enables businesses to cater to their
customers more effectively through direct
communication, live chat, and messaging centers.
This helps online retailers improve their
response times. Always staying in touch with your
target audience can quickly reduce their concerns
and cart abandonment rates.
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Put your internet connectivity worries
aside! With the mCommerce, your customers' do not
need an internet connection to use the services.
All they have to do is to download the
application and start using it! If you have hired
a professional eCommerce app development
company, you can have a significant amount of
content stored within the app itself, which can
be accessed without any internet connection by
the users. Let your audience know what's new with
push notifications                           One
of the fantastic capabilities of having a mobile
eCommerce app is that you can use push
notifications to establish a direct link between
your consumers about your latest deals and
products. It gives control to the users to decide
upon enabling or disabling such notifications,
meaning you can take care of your customer's
interests. Ways to get your online store ready
for mCommerce A mobile application for your
eCommerce business is not only technological
innovation, but it is essential for a noticeable
identity online. It takes a lot of skills and
efforts to establish any mCommerce application.
Begin by choosing a platform selection, type of
app, UI/UX design, and target audience analysis.
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However, there are a couple of tools such as
no-code platforms, like GoodBarber, IBuildApp,
BuildFire, which are online services that empower
online retailers to create fantastic shopping
applications with a small budget. Take Advantage
of the Changing Trend The mobile era started a
few years ago in the Middle East. As mobile
shopping continues to rise, having a mCommerce
application is a future-proof solution for the
small and big online retailers due to the reasons
already discussed. What is your take on this?
Want to get expert advice for your digital
marketing Kuwait or eCommerce mobile app
development needs? Get in touch with our experts
now!
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THANK YOU
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