ECommerce Website Design Principles to Reduce Shopping Cart Abandonment Rate

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Cart is the moment of truth. It brings an amazing
upselling opportunity for online retailers.
However, not all online retailers manage to gain
the desired ROI for their eCommerce website
design investment and the reason behind this is
the higher shopping cart abandonment rate. If you
need proof of the influence of shopping cart
abandonment, have a look at Google, which will
show more than millions of results on this
topic. It is often observed that either shopping
cart is poorly designed or lack the creativity
that can appeal to the consumers. So-called
professional eCommerce website design service prov
iders consider it as a page where the products
and costs are summarized. But does it work in
todays fiercely competitive market? Well, to be
honest, it wont help you at all. And if that is
the case with you, it is time for you to think
about website redesign services revamp the
existing shopping cart. In this post, we will
examine the industry-best practices and
guidelines to be followed when it comes to design
an effective shopping cart to reduce the
abandonment rate.
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Start with proper placement of add-to-cart
option Online consumers are unpredictable and
they want everything available right in front of
them to make them initiate their journey. To make
sure they dont get confused about locating the
shopping cart, it is important to put the
shopping cart icon at the right place during
website design. Make sure the shopping cart icon
is placed at the top right corner of the
site. Clearly display the relevant information
about the product Just imagine, you have bought
an amazing product from the online store and
proceed towards checkout. When you have landed on
the shopping cart page, you dont see the image,
name, quantity or other specifications of the
product you have purchased! Would it be possible
to move ahead with the order placement? It is a
big NO! Therefore, it is crucial to display a
detailed product summary when the customer is
landed on the shopping cart page to encourage the
visitors to initiate payment. Make sure to
incorporate a proper image, product name, product
specification, and quantity to help customers
quickly review their order before they purchase
it.
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Understand the impact of color scheme Do you know
that all the industries use at least one color
code for the add-to-cart button? For example, the
majority of the clothing brands use black color
in the add-to-cart button whereas the electronic
industry uses red color for the add-to-cart
button. When it comes to eCommerce website
design, it is important to know that visitors
love clear and appealing design. Therefore, while
designing the shopping cart, ensure you think
about the overall color theme and choose the
color wisely. Workout on the thumbnail images of
the product There is nothing more annoying than
tiny thumbnail images of the product. When your
customers review their shopping cart, help them
identify the product purchased with convenient
size and resolution. This will also help you
bring a great user experience for mobile users.
Additionally, make sure to use clickable
thumbnail images of the products so that the
customers can easily go back to the product
detail page from the shopping cart itself.
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Leverage from the mini cart option Mini cart
brings an amazing opportunity for the online
store owners to provide a glance at the products
they have purchased without leaving the page they
are on. Of course, having a mini cart wont
eliminate the need for an actual shopping cart
page, but it is a great alternative to help
shoppers keep track of what they are buying when
you think of website redesign services for your
online store. Dont forget to notify the users
about items added to the shopping cart Online
shoppers hate finding the items they have added,
and you also wont like them leaving the shopping
process to find out whether the item they
purchased added to the cart or not. Moreover, the
users often change or update the items in the
shopping cart. In such a scenario, notifying the
users when an item is added or removed from the
shopping would be a great way to improve their
shopping experience and reduce the shopping cart
abandonment from your online store.
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