Title: 8 Social Media Marketing Tips For Lawyers
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MAKING SEO WORK FOR YOUR LAW FIRM
- In todays internet dominated world where
everything is going digital, no business can
afford to ignore the digital platform to promote
itself. - More and more businesses are embracing digital
marketing to stay ahead of the competition. - In this presentation, we will discuss social
media marketing tips for lawyers. Though most
lawyers have a social media presence, not all
make an impact. You have to implement the right
strategies to make your presence felt.
- The goal of SEOwere toldis positioning your
website to come up on the first page of search
results so that people will find you quickly and
select your firm over the competition. - If you get this SEO thing rightand invest
significantly in a winning strategy created by an
law firm SEO expertyou will see a substantial
increase in website traffic. - The little secret SEO vendors wont always tell
you? The key to a meaningful and successful SEO
strategy isnt traffic its conversion.
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1. Look for Success
- Including social media in your law firms
marketing strategy doesnt mean just creating an
account on various social media platforms. You
have to be actively engaged with your account to
attract potential clients. - you need to make your profile thoroughly with all
the details about your area of practice and
expertise. - You also need to place customized logos and
images so that people can easily recognize you.
And above all, you will have to regularly post on
your account to keep people interested.
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2. Be Presentable
- You have to manage your time and post regularly
on social media channels. - Though it is difficult to find real followers,
you shouldnt resort to auto post your content as
people would take them as spam. - It could be counterproductive and you may lose
your clients. Also, different platforms have
different requirements, so you need to customize
your content accordingly.
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3. Continuous Process
- Growing your reach through social media takes
time. Social media marketing is directly
associated with the number of followers one has.
However, you also need to look at the type of
followers you have. - Instead of buying fans and followers, you should
rather try to build your fan base organically. - Doing so would ensure that the people following
you have interest in your practice, and are quite
likely to avail your services in the future.
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4. Schedule Posts
- Time is a real issue with lawyers, and
consistently posting content on social media can
be difficult for them. - For your social media marketing Strategy to be
successful you have to make regular posts. - You need to figure out the best time to make your
posts.Posting at the wrong time might make your
content irrelevant to the target audience.
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5. Networking
- You need to proactively promote yourself by
interacting with your followers. - Networking on social media is very similar to
physical networking and you will have to
introduce yourself to others. - Make sure that you reply to posts and be a part
of conversations that are relevant.
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6. Interact with Other Lawyers
- The legal profession has different specialties
and practice areas. - It is rare to find lawyers who practice in
multiple areas, they specialize in one field. - The user base of social media is diverse and you
get the chance to interact with people from
different fields and you should try to connect
with as many lawyers as possible.
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7. Avoid Arguments
- One important aspect of digital marketing for
lawyers is to avoid online arguments as it can
harm your reputation. - Your opinion may differ from others, but getting
involved in heated arguments should be avoided.
It only decreases your credibility.
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8. Do Not Over Promote
- One very important thing to remember is to not
over promote yourself by bragging about your
achievements. - Sharing your awards and achievements on social
media is good, but you should be careful of not
over-doing it. - Such content should only be shared once in a
while, or else it could alienate your potential
clients.
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