Why Marketing Automation is the Need of Digital Marketing

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Why Marketing Automation is the need of
Digital Marketing

• Digital Trainee

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Market Automation Introduction

• Marketing automation is the use of computerized
  technology to assist marketers and marketing
  management in meeting their work-related goals.
• It the use of technology and software which
  enables in the automation of your marketing tasks
  and routines irrespective of the channels used.
• It facilitates the marketers in saving their
  time, money and efforts, thus increasing their
  efficiency, resulting in more revenue and
  growth.   
• The basic premise of automation software is that
  it should assist you in interacting with and of
  your prospects and customers as a person. 

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Marketing AutomationBenefits

• Save your valuable time.
• It has wider scope in comparison to CRM.
• Proves to be budget friendly.
• It happens to be data driven
• A stronger sales and marketing relationship.

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Save your valuable time

• Marketing Automation solution is one the best
  thing that technological advancement has brought.
• Work that took many days to complete, now gets
  completed in few hours.
• Now marketers are getting more time for creative
  tasks like problem solving, campaign
  strategizing, etc.

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It has wider scope in comparison to CRM

• CRM serves to be more of sales tool.
• CRM is used for storing information but the scope
  of marketing automation tool is far beyond this.
• Marketing automation combines the sales
  capabilities of an ideal CRM with marketing
  automation to create a robust tool that targets
  both sales and marketing communications in a user
  and manage friendly platform.
• Both teams should work in unison while keeping
  marketing ROI and sales growth goals in mind.

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Proves to be budget friendly.

• Marketing automation saves your precious time.
• As a result, labor expenses will account for a
  smaller portion of the marketing budget.
• Instead, it could be used to make game-changing
  choices that will help the company advance to the
  next stage.
• Marketing automation endeavors help to set your
  mind free and allow the budget to be flexible in
  order to best support the team and distribute
  funds where they are needed.
• Marketing automation solutions assure a positive
  ROI when deployed in an effective manner. 

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It happens to be data driven

• By data driven it implies extremely adaptable and
  measurable.
• With a fast changing and cluttered digital
  environment of today, these attributes become all
  the more valuable. 
• With the help of marketing automation tool one
  can monitor the ROI of each campaign in right way
• This will give you an idea of what works and what
  doesnt.

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A stronger sales and marketing relationship

• Although sales hounds marketing for more leads,
  marketing blames the sales department for wasting
  the leads they worked so hard to acquire.
• Marketing Automation carries out the job of
  strengthening the relationship between the two
  departments.
• Marketing person can reach out to more prospects
  will give sales person more opportunity of sales.
• This makes a win-win situation for marketing and
  sales.

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Marketing Automations Promises

• Increase the number of leads produced.
• Increase the number of eligible leads you get.
• Increase the number of sales you make.
• Sales and marketing tools that are well-balanced.
• Raise the average selling price.
• Improves cross-selling and up-selling.
• Determine the success of your marketing efforts.
• Make a machine that generates leads indefinitely.

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