Mobile Engagement Market 2020; Region Wise Analysis of Top Players In Market and Its Types and Application

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MarketsandMarkets Presents

Mobile Engagement Market 2020 Region Wise
Analysis of Top Players In Market and Its Types
and Application Mobile Engagement Market by User
Type (SME, LSE), Solution (SMS MMS, Push
Notification, In-App Messaging, E-mail, App/Web
Content), Vertical (Financial Services, Retail,
Travel Hospitality, Telecom IT), and Region -
Global Forecast to 2023 https//www.marketsandmar
kets.com/Market-Reports/mobile-engagement-market-1
71320714.html
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The mobile engagement market will be valued at
4.44 Billion in 2017 and is expected to reach USD
38.70 Billion by 2023, at a CAGR of 43.46
between 2017 and 2023. The increasing use of
mobile device applications is among the major
driving factors for this market.   Moreover,
companies are adopting the mobile first approach
that helps them recognize the significant role of
mobile devices in enhancing the consumer
experience. The increased adoption of the mobile
first approach has allowed companies to gain
in-depth understanding of brands and consumers,
meet consumer needs through mobile devices, and
communicate their value proposition
effectively. Browse 66 Market Data Tables and 47
Figures spread through 141 Pages and in-depth TOC
on "Mobile Engagement Market - Global Forecast to
2023"
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The mobile engagement market has been segmented
on the basis of user type, solution, vertical,
and geography. The mobile engagement market, by
user type, has been segmented into SMEs and LSEs.
The market for SMEs is expected to grow at a
higher CAGR during the forecast period. An
increasing number of vendors are likely to come
up with solutions specifically to cater to the
demands of SMEs. Ask PDF Brochure https//www.ma
rketsandmarkets.com/pdfdownloadNew.asp?id17132071
4 On the basis of solution, the market has been
classified into SMS and MMS, push notifications,
in-app messaging, e-mails, and app/web content.
The market for push notifications is expected to
grow at the highest CAGR during the forecast
period. For instance, in March 2017, Urban
Airship launched Urban Airship Web Notify, a web
push notification solution, to help marketers
engage new website visitors and boost connections
with returning visitors through personalized,
real-time messaging.
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Mobile engagement offers a number of effective
and economical marketing channels for all
verticals. Mobile marketing solutions have been
widely adopted by several verticals owing to the
increased usage of mobile devices as well as the
need to attract, engage, acquire, and retain
customers. The retail vertical accounted for the
largest share of the market in 2016. Mobile
marketing plays an important role in helping
retailers adjusts to this changed consumer
behaviour. Retailers also look for mobile
marketing solutions to improve their CRM and
increase application engagement. The finance
vertical is expected to witness the highest
growth during the forecast period. Mobile
marketing channels help banks and financial
institutions collect and analyze data, understand
customer needs better, and accordingly target
them with appropriate offers. This, in turn, is
expected propel the growth of the mobile
engagement market for the finance vertical during
the forecast period. Request Free Sample
Pages https//www.marketsandmarkets.com/requestsa
mpleNew.asp?id171320714 The mobile engagement
market in APAC is expected to grow at the highest
CAGR during the forecast period owing to the
rapid deployment of mobile telecommunication
infrastructure and the increasing use of
Smartphones.
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• One of the major restraints for the mobile
  engagement market is the difficulty in monetizing
  mobile apps. The majority of the world has
  switched from PCs to mobile phones for internet
  usage. This has helped the native mobile app
  developers to establish monetization strategies
  for their respective websites. With the explosion
  of free apps, revenues have become highly
  dependent on these free apps. Paid downloads have
  also played a good role in attracting the maximum
  app revenues.
• Key players in this market focus on strategic
  partnerships and collaborations, acquisitions,
  agreements, contracts, and new launches to
  increase their revenue. IBM (US) is a leading
  player in the mobile engagement market, followed
  by Salesforce (US), and Oracle (US). In June
  2016, IBM partnered with The Boots Company to
  launch Sales Assist, an IBM MobileFirst for iOS
  app, across its stores in the UK to make products
  easily available for its customers.
• Objective of the Study
• To define, describe, and forecast the mobile
  engagement market based on vertical, user type,
  solution, and geography
• To forecast the size of the market segments with
  respect to the North America, Europe, Asia
  Pacific (APAC), and Rest of the World (RoW)
• To provide detailed information regarding major
  factors influencing the growth of the market
  (drivers, restraints, opportunities, and
  challenges)

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