Generate High-Quality Leads With Marketing Automation

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Generate High-Quality Leads With Marketing
Automation

• B2B lead generation through billboards,
  radio commercials, print marketing etc. have
  zero effect on the consumers of today. Owing
  to the changing sales journey, todays self-aware
  customers buy experiences and not products.
  Modern marketers need to tailor their lead
  generation strategies to create a delightful
  customer experience, if they want to succeed in a
  customer-driven marketplace.
• Fortunately there are endless marketing
  automation services and tools designed to heat
  up your pipeline with high-quality leads. 80
  of marketers that use some form of an
  automation software generate more leads- 77
  of whom convert. Thats a high number, so
  integrating marketing automation platforms into
  your martech stack should be your go-to B2B lead
  generation strategy.
• After ransacking the depths of the internet in
  search of lead generation best practices, heres
  unearthing the top three of them
• Automate Cold Email Campaigns
• Content Marketing Institute found that 83 B2B
  marketers still use email as part of their
  content marketing strategy and as much as
  28 of customers still prefer to receive
  promotional mails. With an expected 3
  increase in email usage per year, email is the
  lifeblood to generating B2B leads. Advanced,
  automated email systems scale up B2B lead
  generation and improve your companys bottom
  line.
• Email marketing automation increases open
  rates and generates 320 more revenue than
  cold mailing. If personalised, these numbers
  more than just double up, clocking at 720. Every
  B2B marketing company dreams about automating
  their email processes, which is the road to
  success in the era of elevated customer
  expectations.
• Offer Personalised Website Experiences
• There is a common denominator that blurs the line
  between B2C and B2B customers- personalisation.
  The idea that B2B personalisation is different
  from B2C is misguided. There is still a human
  behind the product or services youre
  targeting. Marketing automation will help
  companies to anticipate their needs and
  make relevant suggestions before even making
  contact.

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For e.g. the team at Nuxeo personalized
their blog post recommendations to customize
at the one-to-one level for each blog
reader. 3. Conversational Marketing through
Chatbots With massive leaps in artificial
intelligence due to machine learning
systems, the complexities of human language
can now be managed by chatbots. Website chatbots
and AI vendors can speed up the process of lead
conversion, whenever a visitor makes the first
contact with your brand. A marketing automation
company can help you set up conversational
AI platforms for your business so that
customers dont have to jump through endless
hoops to get in touch with your sales team. Sales
Rabbit reported a 50 increase in qualified leads
after using conversational marketing through
website chatbots. In addition to chatbots,
pop-ups, lead generation pages, and email
software a marketing automation specialist
uses lead automation tools to generate
leads, based on who visits your website.
Marketing automation can effectively create a
centralized database of information for
following up with all leads regardless of
how you initially connected with them.