Where do I promote my business? Facebook or Instagram

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Where Do I Promote my business? Facebook or
Instagram
Heres how to select the best platform for your
Business Promotions
www.thinkfirstdigital.com
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• Advertising and promoting your business is an
  expensive affair. So understanding how to invest
  in a right ad on a suitable platform is of utmost
  importance.
• Considering various upcoming social media
  platforms, the most cost-effective platforms
  which give greater ROI are Facebook and
  Instagram. But which platform do we choose
  between the two?

Tap on the next slides to know the differences in
service provided by these two giant platforms
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Organic Reach

• It is important to know the user base of these
  platforms while talking in terms of the organic
  reach your Ad must have.
• After its inception in 2004, Facebook has had a
  total user base of 2.4 Billion users per month.
  On the other hand, Instagram was launched a few
  years later in 2010 and involves about 1.38
  billion users.

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Functionality Demographics

• Facebook is a platform filled with information
  while Instagram is more about capturing attention
  visually.
• Demographically, average active Facebook users
  belong to the older age group ranging from 25-35
  years while users on Instagram consist of younger
  people from 18-25 years.
• This provides support for the well-known fact
  that video or carousel ads work better on
  Facebook while image ads help in greater
  engagement on Instagram.

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Brand Engagement

• Median engagement rate per Facebook post is only
  about 0.09. Comparatively, Instagram offers a
  better median engagement rate of 1.60.
• These numbers show that you can carry out
  various kinds of engaging contests as part of
  your strategy for Instagram promotion while
  uploading video or photo ads that provide
  informational content on Facebook.

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Conclusion

• We hope that these pointers give you a better
  insight and help you choose the right platform
  for your ad.
• Choosing the perfect platform can be risky, and
  thus, contacting professionals who provide
  Facebook or Instagram marketing services can
  always be an excellent investment for your
  company.

So, What are you waiting for? If you need any
help, do let us know in the comments.
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