Improve Email Marketing Deliverability

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Kenscio Digital Marketing
Kenscio Digital Marketing
Tips to Improve Email Deliverability
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A Global Digital Marketing Tech Services Company
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What is email deliverability?
Kenscio Digital Marketing
Emails you are sending are useless unless they
reach your users' inbox. If your emails are going
to their spam folder, your email marketing spends
and effort are massive waste.  Email
deliverability refers to the ability to
deliver emails to subscribers inboxes. Your
email marketing campaign may fail if it doesnt
reach your intended audience no matter how good
the content or design is or how skillfully youve
segmented your target audience list. In fact,
email deliverability plays a vital role in
determining the overall success or failure of any
email marketing campaign.
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Reasons why Email Deliverability is important
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Deliverability is an email marketers best
companion, mainly because email provides the
highest ROI compared to any other digital
marketing channel. The following points can
elucidate its importance. The foundation for
email ROI is built on reaching the inbox. Good
Deliverability ensures that investment made in
email marketing doesnt go wasted.
Deliverability leads to better metrics and a
higher ROI. A MBP must distinguish malicious
users from non-malicious ones.
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Understanding your audience is the first key to a
successful email marketing. It's true that your
audiences are busy. They only open an email when
that is interesting enough. When your design is
minimalistic and eye-catching that conveys a
simple message, your audiences will feel inspired
to sign up for more content from you.
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Want to increase your email open rates? Surveys
reveal that catchy and relevant subject lines can
inspire your recipients highly. Experts plan
their email marketing strategy with well crafted
and catchy email subject lines that their
subscribers simply cant resist.
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Establishing and maintaining good email hygiene
practices is absolutely imperative to the
long-term success of your marketing campaigns as
well as overall deliverability. It is recommended
to check your mailing lists regularly and remove
Useless/bad email addresses Email addresses
that are no longer valid or have spelt
incorrectly or blacklisted are useless email
addresses. So, dont forget to verify the email
address before you hit the send button.
Non-responsive users These users havent
checked their messages in a long time (6 months).
Low engagement users Users who do not
interact with your emails.
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Your email delivery rates will improve when your
sender domain is authenticated. To perform
authentication, it is necessary to set up both
DKIM (DomainKeys Identified Mail) and SPF (Sender
Policy Framework). This ensures ISPs that the
email is coming from you and establishes you as a
trusted sender.
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Kenscio Digital Marketing
Learn more about your audiences by tracking your
email statistics and performance reports
regularly. Its important to understand user
interest based on their city, demography, and age
groups. Understanding consumer behavior and
spending patterns can help you increase email
deliverability and customer retention. The more
your emails are ignored by unengaged recipients,
the more likely other emails you send will never
make it to your targets.
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If an individual repeatedly deletes your email
without opening, that may cause an ISP to filter
emails into a subfolder. You can build a good
domain reputation by keeping recipients
interested and sending a relevant message. Use
engaging, non-spammy, not misleading and relevant
subject lines. Having a good reputation drives
more open-rate, CTR and hence, improve your email
campaign performance.
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Kenscio Digital Marketing
When you send a large number of emails, it is
important to separate your mainstream by the type
of email you send. An Email containing
newsletters, promotions, offers, and
advertisements should be sent in one stream,
while another that sends password reset emails
and receipts can skip the marketing round. Your
transactional mail should perform better than
your marketing mail because it is inherently
inferior. When you divide your mail streams in
this way, you wont suffer from a poor IP
reputation for your marketing mail.
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Want To Improve Your INBOX Placement?
Kenscio Digital Marketing
Ensure your email hits the inbox and achieve upto
90 inbox placement. We send more than 1 billion
emails every day which land in the inbox only.
Let us help you reach your users while you focus
on how to innovate and create with your
brand Boost your email marketing campaign with
our Email deliverability services.
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Lets Talk!
Kenscio Digital Marketing
M 91 80 42042734 www.kenscio.com
enquiries_at_kenscio.com

• Aghreni Technologies Private Limited
• Innovation 101, Amarjyothi HBCS Layout
• Domlur, Bengaluru 560071
• Karnataka, India
• Ph 91 80 42042734

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