IISM Launches India’s first Sports Marketing book author by Mr Vinit Karnik (Sports Marketing Guru)

1
IISM Launches Indias first Sports Marketing book
author by Mr Vinit Karnik (Sports Marketing Guru)
International Institute of Sports Management
(IISM) is the pioneer of sports management
education in India. IISM has been in the
education industry providing excellent sports
management-related education to students for the
past 12 years. The contribution of IISM is
noteworthy and hence, IISM was bestowed with the
Rashtriya Khel Protsahan Puruskar in the
category of Development of Sports in 2020, by the
Hon. President of India, Shri. Ram Nath
Kovindji. IISM provides three courses to sports
aficionados under the School of Sports
Management, and two courses under the School of
Sports Science (established in 2022). The courses
under Sports Management are Bachelor of Sports
Management, Master of Sports Management, and
Post- graduate program in Sports Management.
Under School of Sports Science, the courses
offered are Bachelor of Sports Science, and
Master of Sports Science. Indias first-ever
Sports Academic book Business of Sports- The
Winning Formula for Success by Mr. Vinit
Karnik With the launch of two new courses, it
is now time to revamp the sports academics
related books and courses. With that motive in
mind, IISM is proud to announce the launch of
Indias first-ever Sports Academic book
Business of Sports- The Winning Formula for
Success by Mr. Vinit Karnik. Mr. Karnik is Head
of Sports, Esports Entertainment at GroupM
South Asia. Mr.
2
Karnik has over 25 years of experience handling
affairs in Media, Entertainment, and Sports
Management. This book is published by Popular
Prakashan and we are grateful to them. The book
is launched on 06th June 2022 by the esteemed
hands of Shri. Bhagat Singh Koshyari Ji,
Governor of Maharashtra and ((ex-officio)
Chancellor of the University of Mumbai, at Raj
Bhavan in the presence of Mr. Nilesh Kulkarni,
Founder Director- IISM, the books author Mr.
Vinit Karnik, Mr. Harsha Bhatkal, Publisher at
Popular Prakashan and other marketing heads
academicians from top B-schools of Mumbai. The
objective of publishing this book in the Indian
context for sports management domain is to guide
students on the right path wishing to pursue a
career in sports management. This book explores
the business side of sports and the various
verticals of the industry and poses exciting new
challenges for both customers and marketers. The
book guides students in understanding the
application of marketing concepts to sports
products and services, and the marketing of
non-sport products through an association with
the sport. This includes the construction of
sports infrastructure, sporting goods, and
services, licensed sports products,
merchandising, sponsorships, media rights, to
live sporting events, and so on. This is the
first time ever that a writer has written a book
from an academic lens and is aimed to benefit
thousands of students interested in pursuing a
Sports Management career option. It will also
guide young aspirants to help reach their
academic and professional dream. For a candidate
really looking forward to understanding how to
implement business marketing in sports, this
book will help them to great lengths. The book is
available on all leading online stores, and you
can also purchase it from our website. The link
to purchase this book is jotted down below. Buy
Now