SEO Content Development: How to Reach the Top Results Position

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SEO Content Development How to Reach the Top
Results Position

• https//goodmanlantern.com/

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As a SaaS company, you have to know how to make
your products and services visible to potential
customers. SEO content development is the best
way to ensure high visibility in Googles organic
search results. Read on to discover the secrets
to first page placement. Also, learn how an
organic SEO services company can help your
website gain visibility through writing,
optimising, and link building services.
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What Is SEO?

• Organic search engine optimisation prepares a
  website to rank higher in organic search results.
  Its also referred to as natural SEO. The goal is
  to increase the number of visitors to a site from
  the free or unpaid results on search engines such
  as Google and Bing.
• The higher on the list the website appears in the
  results, the more traffic it will get from those
  searches.

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On-Page and Off-Page Techniques

• The process comprises techniques (on-page and
  off-page) meant to improve your websites
  visibility on search engine results pages
  (SERPs).
• On-page techniques affect only website content,
  like meta tags and keyword density. These affect
  how your site looks, like increasing or
  decreasing the number of posts per page.
• Off-page techniques affect how other sites link
  back to your website, like guest blogging and
  gathering contact details.
• SEO includes both on- and off-page techniques.
• Related reading Why SEO is Important for Your
  Online Success?

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Importance of Quality Organic SEO Content
Development

• The quality of your sites information will
  determine how well your site ranks on search
  engine results pages. For more people to find the
  site, you need high-quality, relevant, and
  informative content.
• The process can take time, but the rewards are
  worth it. It will improve rankings and the user
  experience.

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Why Focus on Organic Search?

• Organic search entails searching for information
  by entering keywords or phrases into a search
  engine.
• The major search engines are Google, Bing, and
  Yahoo. Youre missing out on a lot of traffic if
  your site isnt showing up on these major search
  engines.
• Organic SEO helps your site to rank higher in the
  search results. Its important because its one
  way to get more traffic to your site without
  paying for ads.
• But getting to the first page of results is
  crucial for traffic. Many studies have shown that
  over 90 of all website traffic comes from the
  first page of the SERPs. Having your site come up
  on the second page for a keyword means youre
  waiting for the die-hard searchers to find an
  answer to their queries.

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Which Search Engine Is the Most Important?

• Google takes up 85.55 of the market share,
  according to Statistas data for December 2021.
  According to Monster Insights, Google gets over
  5.14 billion search queries per day.
• And you will want your slice of the pie.
• With that in mind, optimisation must meet
  Googles algorithm requirements.

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Organic SEO Content Development for Better Ranking

• Weve established why organic search and ranking
  on the first page are essential. Now, lets move
  on to how optimised information helps your
  website to position in the top results.
• To rank on the first page of Google, you need to
  optimise your website for both humans and
  machines. You can achieve this by following best
  practices and doing keyword research before
  writing.
• Google considers several ranking factors for
  website placement in the SERPs. Its a daunting
  task to keep up with the changing algorithms. If
  you try to outsmart the engine, youll come
  second.
• Thats why following best practices in
  optimisation, writing, and link building is the
  way to go. Partnering with an organic search
  services company is the answer to addressing the
  most important factors

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Quality Content

• Well-written, engaging, informative, helpful,
  credible, and relevant information tops the list
  of important ranking factors. Quality information
  is even more important than optimisation. Even
  the best-optimised page will rank low if the page
  lacks quality information.
• Google gives rank preference to information
  thats original. Duplicate pages are not indexed,
  and your site will get penalised if you serve
  duplicate information. The search engine aims to
  deliver value, and pages relevant to the query
  phrase or keyword not yet served somewhere else
  rank higher.

Quality Content
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Fresh and Current Information

• Outdated information serves no purpose. Google
  Caffeine of 2010 is adept at finding the most
  current information.

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To get on its radar, add information from the
latest statistics available in your industry for
date-relevant pieces. Update old posts to keep
the information current. Current data is
essential for posts, press releases, and articles
covering trending topics. Google Trends is useful
for finding hot topics within your industry.
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Word-Count

• The length and depth of the information piece
  correlate with higher ranking. According to a
  recent study by Backlinko, pages with over 1400
  words are more likely to display on the first
  page of SERPs.
• Longer articles cover topics more in-depth, and
  you can repeat keywords more often. If you repeat
  a word several times in an article, Googles
  algorithm assumes that the page must be about
  that word, which also explains why longer pieces
  get more clout.
• Yet, no hard and fast rule exists for article
  lengths. Its more important to cover the topic
  in-depth with a logical flow than it is to
  generate a long article.

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Content-Depth

• The depth of discussion plays a role in
  first-page placement. The idea is to render
  quality information thats useful for the reader
  at their stage in the buyers journey. A longer
  article is more likely to cover the important
  aspects of a topic than a shorter one.
• Detailed explanations are worth more to the
  reader than short, superficial discussions.
  Proper SEO content development strategies involve
  a mix of long-form and short-form articles to
  answer the readers questions.

Quality Content
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Topic Focus Is More Important Than Keyword Focus

• Thanks to advances in Googles algorithm, the
  search engine can detect topic discussions, which
  also explains the move away from keyword focus.
• The strategic enrichment of articles with
  keywords is essential, but the topic discussion
  also carries a lot of weight.

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Keyword Placement

• Pages with keywords in the first 100 words, in
  Heading 2 and 3 spots, and the last paragraph of
  the article help somewhat with placement.

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Time on Page

• Pages where visitors linger longer rank better in
  SERPs. The organic SEO services company can
  include photos, infographics, podcasts, and
  videos to increase the value for the visitor.
  Longer articles mean more reading time, which
  also helps to keep the visitors on the page.

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Match Content With Search Intent

• Google can now understand the reason for a
  search. Every search displays lists or snippets
  at the top of the results. Sometimes youll see
  infographics, images or videos taking the top
  spot.
• To also have your pages reach the prized top,
  match keywords, format and the type of
  information you share with search intention. For
  this, you need to deliver information that
  applies to your target audience and their stage
  in the information search.
• First, create the buyer persona and then deliver
  information in a format that fits their
  preference, enriched with relevant keywords. It
  should contain information that answers their
  pain points.

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Domain Authority

• Google considers the domain authority for search
  placement. Moz gives every domain a score to show
  its authority. If your domain has a high rank, it
  signals some authority on the topic, which gives
  your pages a better chance of coming up on the
  first search page for the particular topic or
  keyword phrase. To get a higher score, write
  well-optimised, in-depth articles, and create
  shareable information pieces.

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Link Signals

• If other high-ranking sites link to your pages,
  they signal to Google that your site is an
  authority on the topic and trusted by high
  authority domains.
• Focus on creating link-worthy information sets.
  With time, the high-ranking domains will link to
  your site.

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Click-Through and Bounce Rate

• First, you want a higher click-through rate. For
  this, make use of an SEO services company that
  understands how to create titles and meta
  descriptions that drive clicks to your site.
• Then you want to avoid a high bounce rate. The
  latter refers to the number of visitors getting
  to your site and leaving without interacting with
  it. Improve dwelling time with compelling
  articles and include links to related pages on
  your site. A proper link structure and logical
  navigation through the information will help keep
  bounce rates low.

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SEO Link Building Services to Get Backlinks

• Google uses the backlinks to find web pages
  relevant to a topic or keyword. Every inbound
  link serves as a signal of confidence. The search
  engine adds up all the inbound links to your site
  to determine whether the particular page deserves
  a spot on the first page of their SERPs.
• Quality content and inbound links go together.
  Sites with no inbound links dont make it to the
  top ten SERPs.

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Backlinks are rank drivers. But getting those
links entails hard work and time. With ethical
SEO link building services, you can get more
links to your site through guest blogging,
link-worthy blog posts, press releases, and
articles published at credible high ranking trade
journal sites. Partnering with an SEO content
development company also gives you access to
their link building services, including
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Analysis of Top Referral Sites

• Their team will analyse the top referral sources
  to your websitethose sites linking to your
  content. They assess which pages and types of
  information receive the most links and which
  types of sites link to your website. They then
  plan the SEO content development to match the
  information needs of the higher authority
  referral sources.

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Reviewing of Outbound Links

• They also review your sites outbound links to
  find websites that drive a lot of traffic.
  Following an outreach plan, they request
  backlinks or seek opportunities to guest blog at
  those and related sites with links to your site.

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Competitor Analysis

• The agency also performs a competitor analysis to
  check its keywords and referral sources. Using
  the information, they approach the referral
  sources for opportunities to guest blog and link
  to your site.

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Optimised Content

• They focus on creating high-quality SEO optimised
  information pages worthy of links. One approach
  entails creating a skyscraper content piece that
  covers a topic in-depth. It becomes a go-to
  guide, packed with data, statistics, and
  information to which even high-ranking websites
  want to link.
• At the same time, your sites topic authority
  skyrockets. This pushes your rank up. Besides,
  you get free traffic from referral sources.

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Other Link Building Services

• The agency can list your website on resource
  pages as part of the inbound link services. They
  can also approach industry influencers for
  opportunities to have your executives take part
  in podcast interviews.
• Quality infographics containing sought-after data
  and shareable information make for super link
  drivers. With that in mind, partner with an
  agency that can create shareable infographics to
  attract links.

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Why You Need Quality SEO Content Development in a
Competitive Market

• We live in a competitive world where there are
  many competitors for the same keywords. If you
  have low-quality information pages, it is going
  to be hard for your site to rank well in SERPs.

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To get rank, you need to create valuable and
unique SEO content. This will make it easier for
your site to rank higher on SERPs and get more
traffic. You should do it with the top ranking
factors in mind. Your goals should be to develop
authority through high quality and well
optimised, sought after, and original information
to which websites want to link. With it being a
complex process to reach and stay in the top
SERPs, youll want expert help.
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How Can an SEO Organic Services Company Develop
Content for a Higher Ranking?

• Here are some ways an organic SEO services
  company can help your site rank higher on search
  engines

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1. Article writing 2. Video creation 3.
Blogging 4. Social media posts 5. Podcasts 6.
Infographics 7. Press releases
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What Every Content Piece Must Include

• The process aims to attract search engine
  crawlers and improve rank in SERPs. To achieve
  the goal, the agency has to
• 1. Be specific
• 2. Use keywords
• 3. Include a call to action
• 4. Write quality content
• 5. Keep the content up-to-date

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To Conclude Partner With a Top SEO Content and
Link Building Services Company

• Writing is at the heart of SEO content
  development. It gives your site a unique voice,
  improves your rankings, and makes it stand out
  from the rest.
• Goodman Lantern offers a range of services to
  clients, like writing, optimising, and link
  building. This ensures that we provide our
  clients with quality content that we optimise for
  search engine use, which will rank them higher in
  the top SERPs.
• Lets connect to get your website to the top ten
  results for topics in your niche.

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THANKYOU!

• Goodman Lantern

• Phone

• Email

• Website

• 1 9292993999

• hello_at_goodmanlantern.com

• https//goodmanlantern.com/