4 Essential KPIs That Will Help Your Business Know Their Next Digital Marketing Campaigns

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4 ESSENTIAL KPIS THAT WILL HELP YOUR BUSINESS
KNOW THEIR NEXT DIGITAL MARKETING CAMPAIGNS
Pune Mumbai London An ISO 90012008 Company
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DIGITAL BRAND EXPERIENCE

• As a digital branding agency, we at Interics
  Designs understand the importance of measuring
  the success of digital marketing campaigns. With
  the ever-evolving landscape of digital marketing,
  it can be challenging to know where to focus your
  efforts and what metrics to track. However, by
  monitoring the right KPIs (Key Performance
  Indicators), you can gain valuable insights into
  your brand's performance and make data-driven
  decisions to drive success.
• In this blog, Let us explore the four essential
  KPIs we, as the leading digital branding agency
  in India, use to track and measure the success of
  our clients' campaigns. These KPIs are critical
  for building and maintaining a strong digital
  brand and driving growth for your business.

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DIGITAL BRAND EXPERIENCE
BRAND AWARENESS

• Brand Awareness is a measure of how many people
  are familiar with your brand and its products or
  services. Building brand awareness is crucial for
  long-term success and is often the first step in
  the customer journey. Our years of experience and
  knowledge of using a variety of digital marketing
  strategies to increase brand awareness, including
  social media marketing, search engine
  optimization, and paid advertising at the right
  time targeting the correct audience has proved
  successful for many of our clients.
• To track brand awareness, we use metrics such as
  website traffic, social media followers, and
  mentions and engagement. These metrics help us
  understand the reach and impact of our campaigns
  and make data-driven decisions to further improve
  brand awareness.

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DIGITAL BRAND EXPERIENCE
BRAND REPUTATION

• Your brand's reputation is critical for your
  success and can be responsible for making or
  breaking your business. We at Interics Designs
  specialize in managing brand reputation for
  growing as well as well established businesses.
  We are experts in using a variety of tactics to
  protect and enhance your brands reputations.
  These tactics include social media monitoring,
  customer relationship management, and crisis
  management.
• To track brand reputation, we use trending
  metrics such as customer satisfaction surveys,
  online reviews, and mentions of the brand in
  online forums. By monitoring these KPIs, we can
  quickly identify potential issues and take action
  to address them, ensuring our clients maintain a
  positive brand image.

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DIGITAL BRAND EXPERIENCE
ENGAGEMENT

• Engagement is critical for measuring the success
  of your digital marketing campaigns. It measures
  the level of interaction between your brand and
  its target audience, including likes, comments,
  shares, and other forms of engagement.
• Our team uses a variety of tactics to increase
  your engagement which includes social media
  optimization, influencer marketing, and content
  marketing. To track engagement, we use measures
  such as engagement rate, click-through rate, and
  conversion rate. By monitoring these KPIs, we can
  better understand what is resonating with our
  clients' target audience and make data-driven
  decisions to improve engagement by changing or
  enhancing our campaigns and strategies
  accordingly.

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DIGITAL BRAND EXPERIENCE
CONVERSION RATE

• Conversion rate is a measure of how many people
  take a desired action after interacting with your
  brand, such as making a purchase, filling out a
  form, or signing up for a newsletter. This KPI is
  very critical for measuring the success of your
  digital marketing campaigns and determining the
  return on investment (ROI) which actually
  suggests that you are gaining out of your digital
  marketing strategies.
• We at Interics Designs apply a variety of tactics
  to increase the conversion rates for your brand
  which includes landing page optimization, A/B
  testing, and retargeting the target audience. To
  track conversion rates, we use different methods
  such as conversion rate, average order value, and
  customer lifetime value. By monitoring these
  KPIs, we can understand what is driving
  conversions as well as what is diverting the
  conversation . This way we make informed and
  calculated decisions to improve conversion rates
  and increase revenue for our clients. We also
  tend to eliminate factors that are crushing the
  conversion rate.

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CONCLUSION

• Interics Designs - the top digital branding
  agency and digital marketing agency, has more
  than three decades of experience with more than
  1000 projects we have worked on. This makes us
  capable as one of the best branding agencies that
  can help you determine, maintain and improve
  through impactful and strategized digital
  marketing campaigns.
• By monitoring the four essential KPIs of brand
  awareness, brand reputation, engagement, and
  conversion rate, we can gain valuable insights
  for your performance and make decisions that are
  the best for you and your brand to drive success.
  If you're looking for one of the best digital
  branding agencies to help boost your business,
  dont wait, reach out to Interics Designs today.
• Visit www.intericsdigital.com to learn more about
  our services!

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Connect with us
Mehak Philip (UK) 44 7760335497 www.intericsdesig
ns.com
Chirag Shah (India) 91 9730020816 www.intericsdes
igns.com