Title: Importance of Character Animation Video to Advertising your Brand
1Importance of Character Animation Video to
Advertising your Brand
https//www.interactivv.com/
2Working on your brands marketing strategy? You
should consider advertising with the help of 3D
character animation videos for better results.
Not only are these videos sophisticated, but they
can be of great help in marketing a brand
successfully. Lately, some of the most reputed
brands across the world have been using character
animation to create unique and memorable
advertisements. So, what makes character
animation videos so important in the branding
strategy of a business? Lets find out.
3How Does Character Animation Help In Advertising?
- You are likely aware of what a character
animation video is its the digital production
of an animated video, using characters rendered
on a computer. Now, you might be wondering how
character animation videos help in advertising.
Well, heres exactly what makes character
animation videos an excellent advertising tool - Versatile character development
- First and foremost, you may develop a characters
personality exactly the way you wish. This means
the character can embody the brands principles
and values, and in other words, represent the
brand accurately. It is extremely difficult to
achieve such customization in character
development with real people acting in a video.
4- Cost-saving
- Using character development videos for
advertising also helps a business curtail its
expenses. Shooting an advertisement video incurs
expenses like paying the actors, hiring necessary
equipment, etc. Hiring a 3D character animation
company is a much cheaper way to create a great
ad that would stand out from the rest. This
financial aspect of character animation videos is
one of the key reasons behind their growing
popularity. - Personalization for the audience
- When making an advertisement video, it is always
important to personalize your target audience. An
ad wont be very successful unless the audience
can relate to it or enjoy watching it. The
customizability that comes with 3D character
animation video allows you to personalize the
characters for your target audience. For
instance, cartoon characters are much more
effective in advertisements aimed at children.
5- Emotional attachment
- Building a strong emotional attachment with your
target audience is the key to creating a loyal
customer base. While this can be a little hard to
achieve, 3D character animation videos make it
much easier. A well-made character can quickly
win the hearts of your audience, helping your
brand do the same. The viewers would see the
brand and its products from a new perspective,
eventually becoming loyal customers who love the
brand and recommend it to others. - A unique representation
- The key problem with getting a well-known
personality to represent your brand in an ad
video is that the same person may represent
numerous other brands too. The audience wont
necessarily relate the person to your brand.
However, an entirely new 3D animated character
created just for your brand gives your brand a
unique face for representation. Whenever people
see or think of the character, it would remind
them of your brand.
6- Defense against negative publicity
- Another problem with roping in celebrities to
represent your brand is the negative publicity
that may sometimes follow. Celebrities often face
backlash due to their actions, which often
extents towards the brands they represent too.
There have been various instances of brands
having to terminate contracts with celebrity
representatives to save themselves from a public
backlash. With a 3D animated character, you will
never face this issue. - Genuineness
- It always pays off to promote your company as a
brand that comes up with genuine and original
ideas, rather than simply following the rest. The
endless versatility of 3D character animation
makes this possible. By incorporating a unique
mix of visual effects, storytelling, and
characters, skilled professionals can create an
advertisement thats unlike any other. Such
unique and original concepts often get viral on
social media too, ensuring ample exposure for the
brand.
7- Easy to tweak
- Sometimes, brands need to update their
advertisements. For instance, tech companies
often release updates for their products and need
to make sure the advertising videos are
up-to-date too. You might also want to reuse an
iconic ad by making a few tweaks to it. Now,
reshooting the entire advertisement video incurs
far greater expenses than simply editing an
animated video. Your production team can easily
make the necessary changes to your 3D animation
video, even altering entire scenes if needed.
8Where can you find 3D character animation video
services?
- As you might be aware, some of the leading brands
out there get their most iconic ads made by
reputed agencies. The same goes for 3D character
animation videos too you may hire a company
that specializes in making them. The only
challenge is choosing the right company, for
which you may follow these tips - Look for a well-established company
- Although you may have cheaper options, its
always better to work with a well-established
company that has a large team and the best
technologies. Seek out companies that have been
around for a while and have experienced
specialists for every aspect of animated video
production.
9- Customer service is important
- You certainly dont want to be stuck with a
company that doesnt provide its clients with
adequate support. Customer support is crucial to
any type of professional service. When
shortlisting your options, reach out to the
customer service channels of the companies and
ask questions. Note their response times and how
helpful they are being. - Transparency is non-negotiable
- When hiring a 3D character animation company,
never compromise on transparency. The company
should always be upfront about the process and
the expense. They should also agree to keep you
in the loop, provide you with necessary updates,
and hold discussions with you.
10Conclusion
A good 3D character animation video company can
give your marketing campaign a massive boost.
Skilled professionals can come up with an
impactful animated character that you can keep
using forever in your ads, turning it into a
brand asset. If you are trying to build a strong
brand in the face of tough competition, you
should definitely consider going for 3D character
animation videos.
11Interactivv Studios
971-55-5252734 sales_at_interactivv.com https//ww
w.interactivv.com/