Academic Honesty and Citation Using APA Style

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Academic Honesty and Citation UsingAPA Style
Dan MichniewiczPublic Services Librarian Newnham
Library
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You must give credit whenever you use another
person's ideas, opinions, or theories in your
assignments (whether its a direct quote or
paraphrasing)
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A few definitions

• Citing - giving credit to someone elses ideas
  in your assignment
• Plagiarism - failing to give credit to someone
  else's ideas in your assignment
• Paraphrasing - not quoting a source directly,
  but using their ideas or opinions by summarizing
  them
• Citation Style - the format used to cite sources
  (e.g. APA, MLA, Chicago, etc.)

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Plagiarism
Using someone elses work (words, images,
ideas, phrases, signatures, or computations) and
presenting it as ones own, instead of properly
documenting every source. Seneca College
(2009). 2009-2010 Academic Policy, section
9.2. Retrieved September 22, 2009 from
http//www.senecac.on.ca/academic-policy/
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Plagiarism includes

• Buying or taking whole papers written by others
  and submitting them as your own
• Copying parts of someones work without giving
  credit
• Replacing only some words in anothers passage,
  without giving credit
• Putting together ideas from many different
  people, without giving credit
• Using your own paper in more than one course

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Possible punishment?

• See Academic Policy, section 9.3 and Appendix E
• 1st Receive a mark of 0 on the assignment and a
  comment is placed on your transcript
• 2nd Fail the course and be suspended from
  Seneca College for 3 semesters or more
• Further violations upon return? Be expelled
  from Seneca College (mandatory withdrawal for
  academic purposes)

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SafeAssign

• To support Academic Honesty at Seneca College,
  all work submitted may be reviewed for
  authenticity and originality using software tools
  and third party services such as SafeAssign.

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To avoid plagiarism

• Take good research notes, keeping track of where
  the information came from
• Organize your paper carefully remember which
  ideas are your own and which are not
• When paraphrasing, be sure to put the information
  in your own words dont just change a few words
  here and there and give proper credit
• Acknowledge all your sources using a citation
  style such as APA

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APA Style

• You must cite sources in two places
• in the text of your paper
• in the References list at the end of your paper
• APA Style uses parenthetical reference citations
  rather than footnotes or endnotes
• (Sawyer, 2005, p.28)
• Parenthetical citations in the text of your paper
  point the reader to more complete information in
  the full References list
• Sawyer, R. (2005). Kiss sell Writing for
  advertising. Worthing, U.K. AVA Publishing.

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Sample References Page
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Remember this rule

• All sources cited in your paper must appear in
  the References list and all sources included in
  your References list must be cited within your
  paper.

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ParentheticalReference Citations(or In-Text
Citations)
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Direct Quotation

• When using a direct quotation, include the
  authors name and publication year, and a page
  number or, for electronic resources, a heading
  title paragraph number

According to one PG spokeswoman, the company
tries to follow the highest guidelines that we
can to protect our consumers (Neff, 2006, p.5).
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Paraphrasing

• When paraphrasing an idea, you do not have to
  include a page number, but it can be useful for a
  locating relevant passage

It is common for companies to have guidelines in
place that formally outline how they protect
their consumers (Neff, 2006).
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What if there is more than one author?

• 2 authors
• list both authors every time
• (Smith Jones, 1998)
• 3 to 5 authors
• list all authors the first time and then just the
  first author with et al. each time after that
• 1st (Baker, Stewart, James, 2000)
• All following citations (Baker et al., 2000)
• 6 or more authors
• list first author with et al. every time
• (Green et al., 2006)

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What if the author is unknown?

• If author is actually named as anonymous
• But if there is no author information at all
• include the first few words of the title
• use italics for books, magazines, brochures,
  reports or web sites (see example below)
• use quotation marks for articles or chapters

In a recent groundbreaking article (Anonymous,
2005), several assumptions were made
One report (Marketing Research, 2004) asserts
that more than 20 of advertising professionals
are
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Long Quotations

• Place quotations longer than 40 words in a
  single-spaced free-standing block
• begin a new line
• indent 5 spaces from left margin
• do not use quotation marks
• ensure accuracy spelling, punctuation, etc.
• citation should come after the closing
  punctuation mark

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Long Quotation Example
These are the latest examples, but it's
Accenture that has probably made the biggest
splash so far in the marketing seas. Following
its purchase last year of Media Audits, its
marketing sciences division now audits about 15
of the U.S. TV market, including the budgets of
major marketers such as Ford and Wal-Mart. The
division's CEO, Jeffrey Merrihue, describes the
effect in no less dramatic terms than "a tidal
wave, and one that's already had some concrete
effect." Mr. Merrihue said the firm's analysis is
serving as "the foundation" for the media portion
of Wal-Mart's ongoing review. (Creamer, 2006,
p.1)
Regarding Wal-Mart, one article stated that
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References List
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General Rules

• begin on a new page and centre the title
  (References) at the top of the page
• start the first line of each reference at the
  left margin indent subsequent lines 5 spaces
  (hanging indent) and then double-space between
  references
• alphabetize list by the first word in the
  reference (usually author)
• capitalize the first word of the title and
  subtitle (except magazine/journal titles as
  they appear) and any proper names within title
• italicize the name of the source and volume
  numbers
• end each citation with a period

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Sample References Page
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Print Sources Books

• Authors Last Name and Initials. (year). Title of
  the book. Place of Publication Publisher.

One Author Tuckwell, K. J. (2000). Canadian
advertising in action. Scarborough, ON
Prentice Hall Canada.
Two to Six Authors? List all of
them Wilmshurst, J., Mackay, A. (1998). The
fundamentals of advertising. Oxford
Butterworth-Heinemann.
More than Seven Authors List the first six,
then dot, dot, dot, then finish with the last
author Smith, J., Harris, E., Jones, M., Cruz,
P., Smith, A., Wood, D., . . . Otter, S. (2009).
The fundamentals of coffee. Toronto, ON
Broadview Press.
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Extracting information from the library catalogue
for your APA citation
Title
Author(s)/Editor(s)
If extracting information from a print book,
photocopy the first few pages for future reference
year
Publisher
Place of Publication
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Exercise 1
Format the following book in APA style

• Authors Last Name, Initial(s). (year). Title of
  the book. Place of Publication Publisher.

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Exercise 1
Format the following book in APA style

• Arens, W. F. (1999). Contemporary advertising.
  Boston, MA Irwin / McGraw-Hill.

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Print Sources Articles

• Authors Last Names and Initials. (year, day).
  Title of the article. Periodical Title,
  volume(issue), page(s).

Maher, J. K., Hu, M. Y., Kolbe, R. H. (2006).
Childrens recall of television ad elements.
Journal of Advertising, 35(1), 23-33.
Brent, P. (2006). Blowing up the brand.
Marketing, 111(18), 13-15.
Guth, R. A., Wingfield, N. (2006, April 26).
Microsofts new deal Video game advertising.
Globe Mail, p.B13.
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Extracting information from a print article for
your APA citation
Title of article
volume(issue)
Vol 16(24)
Periodical Title
year
page
Vol 16(24)
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Exercise 2
Format the following article in APA style
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Vol 16(24)

• Authors Last Name and Initials. (year, day).
  Title of the article. Periodical Title,
  volume(issue), page(s).

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Exercise 2
Format the following article in APA style
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Vol 16(24)

• Grossberger, L. (2006, June 12). New stage of
  evolution. Mediaweek, 16(24), 17.

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Electronic Sources Articles from a Database
Authors Last Names and First Initials. (year).
Title of the article. Periodical Title,
volume(issue), page(s). Then either a DOI (if
available) or, if not Retrieved from _____
database.
Besharov, D.J. (1983). Protecting abused and
neglected children can law help social work?
Child Abuse Neglect, 7(4), 421-434. doi
10.1016/0145-2134(83)90049-2

• Lamons, B. (2005). Strike balance to enforce
  brand compliance. Marketing News, 40(11), 6.
  Retrieved from EbscoHost Business Source Premier
  database.

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Extracting Information from an online database
record for your APA citation
Vendor
Article title
Author(s)
page(s)
year
Periodical Title
volume / issue
Authors Last Names and First Initials. (year).
Title of the article. Periodical Title,
volume(issue), page(s). Then either a DOI (if
available) or, if not Retrieved from _____
database.
Database
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Extracting Information from an online database
record for your APA citation
Vendor
Article title
Author(s)
page(s)
year
Periodical Title
volume / issue
Duttge, W. (2006). Dont blink, youll miss it.
Advertising Age, 77(24), 1-40. Retrieved from
EbscoHost Business Source Premier database.
Database
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Other Sources?

• YouTube

classicdocumentaries. (2008, April 17). Martin
Luther King - I Have A Dream Speech 1/3 (1963)
Video file. Retrieved September 29, 2009, from
http//www.youtube.com/watch?vpU7r6NOurio
Wikipedia
Canada. (2009, September 29). Retrieved September
29, 2009, from http//en.wikipedia.org/wiki/Canada
Blogs
Jean, Michaelle. (2009, June 30). Happy Birthday,
Canada! Web log message. Retrieved September
29, 2009, from http//www.citizenvoices.gg.ca/en/
blogs/michaelle_jean/286
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The Libraries APA Guide shows you how to cite

• books (print electronic)
• journal / magazine articles (print electronic)
• newspaper articles (print electronic)
• web pages
• audiovisual resources (e.g., CDs, DVDs)
• reference material from a library database
• and more

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Click here
http//library.senecacollege.ca
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Who can I ask if I get stuck?

• In-Person
• Ask for help at the Reference Desk

Telephone[phone] ext. 2094

• Online
• E-mail askthelibrary_at_senecac.on.ca
• (answered within 24 hours)
• Live Chat instant message
• Ontario libraries by clicking the
• askON logo on our homepage

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• Any questions?