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Cooperative Research Centre for an Internationally Competitive Pork Industry

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Title: Cooperative Research Centre for an Internationally Competitive Pork Industry


1
Cooperative Research Centre for an
Internationally Competitive Pork Industry
  • Investing in Australias industrial, commercial
    and economic growth

Dr Roger Campbell CEO Pork CRC
2
Summary
  • Status of the Pork CRC
  • Board focus Outcomes for the pork industry
  • Industrial, commercial and economic benefits of
    the Pork CRC

3
Pork CRC Update
  • Successfully funded November, 2004
  • Pork CRC launched October 18, 2005
  • Commonwealth agreement signed and funds available
    November, 2005

4
Core program areas
  • More reliable and consistent protein and energy
    supply
  • Herd feed conversion efficiency
  • Functional pork products
  • Education and training

5
Pork CRC evolution
Industry driven
6
Core Participants
Supporting Participants
Grainsearch Pty Ltd
WAAPC Pork Producers Committee
Bartlett Grains Pty Ltd
Australasian Pig Science Association
Massey University, NZ
7
Very significant end-user involvement
  • 3 core end-user participants accounting for 30
    of production and 47 of exports
  • RD will be a partnership between end-users (69
    FTEs) and public sector providers (143 FTEs)
  • Research programmes industry led
  • 2 core participants are peak bodies representing
    all producers
  • End-users have majority representation on the
    Board

8
Pork CRC Management
  • Dr Roger Campbell (CEO)
  • Mr Michael Crowley (Finance and Business Manager)
  • Mr Khalil Jamahl (Office Manager)
  • Based at University of Adelaide, Roseworthy Campus

9
Pork CRC Ltd Board
  • Dr John Keniry (Chair)
  • Dr Robert van Barneveld (CHM)
  • Mr Enzo Allara (APL)
  • Mr Rod Hamann (APF)
  • Prof Andris Stelbovics (Murdoch)
  • Prof Shaun McColl (U of Adel.)
  • Mr Angus Davidson (NZPIB)
  • 2 x Specialist Directors

10
Pork CRC Structure
Pork CRC Ltd Board
Members
  • RD Subcommittee
  • Audit Committee
  • Education Subcommittee
  • Commercialisation Subcommittee

Chief Executive Officer
Office Manager
Finance and Business Manager
Project Manager
Program Leaders
Subprogram Leaders
11
RD Sub-Committee
  • Dr Roger Campbell (chair)
  • Dr Rob van Barneveld
  • Dr Rod Hamann
  • Dr Brian Luxford
  • Dr Mike Taverner
  • Professor Frank Dunshea
  • Dr Ian Johnson
  • Mr David Henman

12
Program Managers
  • Program1 Dr Mike Taverner
  • Program 2 Professor Frank Dunshea
  • Program 3 -David Henman
  • Program 4 Dr Ian Johnson

13
Sub-program managers
14
81.4 million in funding
15
Vision
A Cooperative Research Centre to enhance the
INTERNATIONAL COMPETITIVENESS of the Australian
pork industry by providing and adopting NEW and
NOVEL technologies that
  • Reduce FEED COSTS
  • Improve HERD FEED CONVERSION EFFICIENCY, and
  • Enhance the capacity to COST-EFFECTIVELY produce
    HEALTHY PORK PRODUCTS targeted at niche markets
    in Australia and overseas

16
Core program areas
  • More reliable and consistent protein and energy
    supply
  • Herd feed conversion efficiency
  • Functional pork products
  • Education and training

17
Research Investment Process
  • Pork CRC Ltd is a company with clear corporate
    objectives
  • Not a public sector funding body
  • Outcomes must be achieved research will be
    commissioned to achieve these outcomes as
    efficiently as possible

18
Program Funding
19
To reduce feed costs
  • Dedicated feed grains (barley, triticale)
  • Local supply
  • Less variability in price and supply
  • Enhanced utilisation
  • Greater capacity to measure nutrient content
  • Wider choice of ingredients (legumes, co-products)

20
Subprogram 1a Innovative grain production
  • Commercial quantities of cereals that can grow
    closer to pig producing regions, that have a high
    yield, cost-effective agronomy and acceptable
    nutritional characteristics for pigs.
  • Commercial quantities of pulses (peas, lupins,
    beans) that can grow closer to pig producing
    regions, that have a high yield and
    cost-effective agronomy.

21
Subprogram 1b Quality assessment of feed
ingredients
  • Adopt, implement, enhance and maintain NIRS
    calibrations for nutritional quality of cereals
    developed within the Premium Grains for Livestock
    Program.
  • A wider range of rapid and objective analytical
    methods for the nutritional quality of feed
    ingredients.
  • Processing and interventions to increase nutrient
    yield from target grains.

22
Subprogram 1c Wider range of feed ingredients
for use in pig diets
  • Identification and development of new and novel
    protein and energy sources based on co-products
    and/or traditional sources
  • Assessment of nutritional potential of candidate
    protein and energy sources
  • Implementation of non-traditional and alternative
    protein and energy production.

23
Program 1-More and better grains/enhancing
nutrient availability
24
To improve herd feed conversion
  • More control over feed intake
  • Increase metabolic efficiency
  • Improve health status
  • Raise reproductive efficiency
  • Enhance viability of breeding females

25
Subprogram 2a Innovative products and strategies
for the measurement of feed intake.
  • A method for the practical and continuous
    measurement of feed disappearance in groups (ie a
    pen of pigs at least daily).
  • A method for practical and continuous measurement
    of feed wastage within groups.
  • Novel methods for the measurement of individual
    feed intake within a group.
  • Prediction of disease onset through the
    application of feed intake measurements.

26
Subprogram 2b Innovative products and strategies
for the manipulation of feed intake.
  • Novel molecules (eg. cytokines) and feed
    ingredients (eg. grains, inherent plant
    compounds, plant extracts) that can be used to
    manipulate feed intake.
  • Elimination of post-weaning growth check and
    promotion of gut development through stimulation
    of feed intake.
  • Improved carcase quality through manipulation of
    feed intake in growing pigs.

27
Subprogram 2c Alternative therapies, products or
strategies to improve pig production efficiency
and reduce mortality of all growth phases.
  • Nutritional, genetic, immunological and
    management solutions for the control and/or
    reduction of disease and mortality as an adjunct
    or alternative to existing medication programs in
    all growth phases.
  • Development of nutritional strategies and further
    enhancement of metabolic modifiers and their mode
    of application (eg. Paylean, pST) to improve lean
    tissue deposition.
  • Implement novel genetic and reproductive tools
    and technologies to enhance production
    efficiency.

28
Subprogram 2d Extend and enhance the productive
life of the breeding female through novel
management and system design.
  • Nutritional, genetic and management strategies to
    improve the productive capacity of the gilt over
    her lifetime.
  • Intervention strategies to reduce seasonal
    infertility.
  • Practical system for the prediction of the time
    of ovulation.

29
Program-2 Improving HFC
30
Program 3 Improved market outcomes
31
The Bottom Line
  • Reduce COP from 2.05 to 1.50 per kg carcass
    weight.

32
Relative business indicators
33
Comparative costs in USA dollars per kg carcass
weight
34
HFC
  • Currently averages 4.2 on a carcass weight basis
    for Australia (APL Pig check 2004).
  • USA average closer to 3.7
  • Rather scary when feed costs 27 cents/kg.

35
Causes?
  • Genetics?
  • Wastage?
  • Low energy diets?
  • Light selling weights?
  • Reproduction
  • Poor health
  • Tell me?

36
Shorter term technical targets and changes for
Australia and their potential impacts.
37
Potential improvement in profit and flexibility
38
My RD priorities for the Australian Industry
(all linked with training/education)
39
Programs/outcomes continued
40
Chances of success
41
Board Focus Industry Outcomes
42
Industry goals
  • Grow exports
  • Grow domestic demand
  • Build human capital
  • Be profitable
  • Be sustainable

43
Industry challenges
  • Fluctuating exchange rates
  • Imports
  • International competition
  • Cost of production

44
Exchange rates and GVP
(Source ABARE)
45
Imports as of Australian pork consumption
46
Australian share of total pork imports
KOREA
JAPAN
CHINA
HONG KONG
PHILLIPINES
COMBINED TOTAL (2003) TOTAL IMPORTS 1,735,225
t AUSTRALIAN PORK 3.5 TOTAL VALUE A182
million
SINGAPORE
47
Cost of production (2002)
(Source Whole Hog)
48
Factors influencing profitability
(Source Pigstats 2003)
49
Australian pig meat exports
(Source ABS)
50
Facts
  • When cost of production is high, our capacity to
    export is low
  • When cost of production is high, our capacity to
    compete with imports on the domestic market is
    diminished
  • Cost of production is primarily influenced by
    feed costs and efficiency of feed use

51
Pigs are what they eat
  • Healthy inputs healthy outputs
  • Delivery of functional nutrients (selenium,
    omega-3, iron)
  • Health benefits through consumption
  • Domestic demand (volume)
  • Export demand (volume)
  • Value of product (revenue)

52
Opportunities
  • Cost-effective production of high quality,
    nutritious pork
  • Additional health benefits arising from the
    consumption of pork through incorporation of
    functional nutrients
  • Increased consumption of pork relative to other
    meats

53
Performance indicators
  • Reduction in on-farm cost of production from
    2.05/kg carcase to 1.50/kg carcase (2004
    currency values)
  • Capture of new niche markets for value added pork
    products by 2012

54
Can we get there?
10/kg feed 0.04/kg carcase 0.1 feed
conversion 0.04/kg carcase
Program 1a,b,c
Local supply (0.12), more accurate diet
formulation (0.04), greater energy yield
(0.08), alternative ingredients (0.12)
0.36
Program 2 a,b
Reduced feed wastage (0.06), strategic
medication(0.04), better summer growth (0.05),
reduced autumn fat (0.03), reduced weaning
growth check (0.05)
0.22
Program 2 c,d
Reduced medication costs (0.02), improved growth
and feed conversion (0.15), increased lifetime
productivity (0.07), reduced seasonal
infertility (0.05), measurement of ovulation
time (0.03)
0.32
55
QAF - Realisation of outcomes
  • 50 increase in production
  • 500 increase in Japanese exports
  • 10 reduction in imports
  • 500 extra regional jobs

56
Industrial, Commercial and Economic Benefits of
the Pork CRC
57
Industrial
  • Increased exports
  • Increased domestic supply
  • Reduced impact from drought, exchange rate
    fluctuations and imports
  • Industry expansion
  • Job creation
  • Improved return on existing investment
  • Strengthened rural sector

58
Comparative growth
59
Growth potential of key Asian pork markets
(2004-2012)
Australias 2003 exports 62,000t worth
221m (FAPRI, 2003)
60
Commercial
  • Product/process focussed RD programme
  • High commercial relevance
  • Applications extend beyond the pork industry
  • Plant varieties
  • Measurement of ovulation
  • Measurement of feed intake
  • Delivery of functional nutrients

61
Economic
  • Conservative estimate of economic benefit
  • AUD235 million per annum
  • Additional economic benefits
  • Grains industry
  • Other livestock industries
  • Commercialisation of products
  • Health/nutrition sectors

62
Key strengths
  • Most consumed meat in the world
  • Capacity for growth
  • Bid based on industry need
  • Cohesive industry
  • Competitors collaborating
  • Contributes to three national research priorities
  • Component of industry restructure plan
  • Significant investment in the CRC (11.2 million)
    at a time of poor returns

63
Conclusions
  • Pork CRC operational and ready to deliver
  • Strong support from government and industry
  • Outcomes will have a significant impact on the
    competitiveness of the Australian pork industry

64
Supporting Information(if required)
65
Core participants
  • Australian Pork Farms Group (50k/100k)
  • Australian Pork Ltd (750k/88k)
  • QAF Meat Industries Pty Ltd (70k/2m)
  • The CHM Alliance (50k/300k)
  • NZ Pork Industry Board (50k/100k)
  • Murdoch University (50k/400k)
  • University of Adelaide (100k/450k)
  • University of Sydney (200k/1m)

66
Supporting participants
  • NSW Agriculture
  • DPI Victoria
  • Agriculture WA
  • QDPI
  • SARDI
  • Alltech Biotechnology Pty Ltd
  • Feedworks Pty Ltd
  • GRDC
  • Bartlett Grains Pty Ltd
  • WA APC Pork Producers Committee
  • Grainsearch Pty Ltd
  • Elanco Animal Health Pty Ltd
  • Ridley Agriproducts Pty Ltd
  • APSA
  • University of Queensland
  • Betterblend Stockfeeds Pty Ltd
  • Kemin Industries (Asia) Pte Ltd.

67
Program 3 Implement nutritional and genetic
strategies to produce pork and pork products with
functional food properties.
  • Fresh pork products ready for retail with
    specific human health benefit properties.
  • Omega 3, CLA, Selenium
  • Discovery within raw materials.
  • Genetic strategy to change fatty acids.
  • Value added pork products with increased
    functionality benefits
  • Asian-style functionality benefits
  • Incorporation of well-recognised or demonstrated
    functional food ingredients
  • Assessment of pork and pork products for
    functionality using accepted models.

68
Program 4 Capacity Building
  • Training of PhD students
  • Honours/summer scholarship programs/course work
    programs
  • Short courses
  • Post-doctoral programs
  • Technology transfer via existing APL channels and
    APSA
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