Heartline(R) Fitness Launches New Strength Equipment Brand

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Heartline(R) Fitness Launches New Strength
Equipment Brand
1888 Press Release - Heartline(R) Fitness Systems
has created a new website exclusively for the
company's strength training equipment brand,
Heartline(R) Strength. Heartline's Performance
Power Rack Series will be sold by the firm's
direct sales force as well as the company's
exclusive dealer network to high schools,
colleges, Pro Sports franchises, and performance
training facilities. Heartline Fitness Systems
announces the launch of a new brand website,
http//www.heartlinestrength.com. The site will
be focused on the company's performance training
brand, Heartline Strength, and the firm's
exclusive dealer and partner network. "Well,
we've been designing and manufacturing Heartline
strength systems since 1983, I thought after 31
years, the least we could do would be to a create
a website for our strength brand!" said Bob
Burgess, Heartline's CEO. When we bought
Heartline in 1995, Heartline was a manufacturer
of commercial strength equipment--about 90
products strong, including two lines of
belt-drive selectorized equipment." "However, we
quickly discovered that we could not compete
head-to-head with BodyMasters, Cybex, Flex,
Icarian and Nautilus." "Interestingly, only two
of those companies still exist today."
"Fortunately, we were able to negotiate a
licensing agreement with York Barbell to
manufacture Heartline's circuit training
equipment, allowing us to concentrate our design
efforts on multi-functional training systems in
the performance training space." "This focus
enabled Heartline to invent a series of unique
training products including the industry's first
Dual CoreRack system that was introduced at the
1999 National Strength Conditioning Association
(NSCA) show in Atlanta, Georgia." "The Dual
CoreRack(TM) allows two student/athletes to
simultaneously train in all core lifting
disciplines in a 10'x13' space."
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"As we walked around high school weight rooms in
mid-1990s, we discovered a lot of inefficient
weight rooms--most of which centered around
single-purpose equipment and room configuration,"
says Mr. Burgess. "We have always manufactured
high-quality, reliable equipment, but we also
wanted and needed to produce more
multi-functional, cross training
equipment--allowing us to design and build more
efficiently through greater parts commonality."
"We recently incorporated SoOlis's product
search engine, to better compile product SKU
comparisons, enabling you to compare and contrast
different products quickly and easily," says Bill
Pugh, Heartline Strength's National Sales
Manager. "Bottom line, we want our customers to
make educated decisions concerning their training
facility, and we want them to do that as
efficiently and effectively as possible." About
Heartline Since 1983, Heartline's promise has
been to design, distribute and service the
highest quality strength training and
cardiovascular systems available. Through
Heartline's direct sales network and exclusive
dealer network, the company distributes
Heartline, Life Fitness, Star Trac,
FreeMotion, and Paramount products in the U.S.
Our clients include such high profile
organizations as Lincoln Properties, Kettler,
Paradigm Companies, Fairfax County Public School
System, Prince William County Public Schools, The
JBG Companies, and the Washington
Redskins. ---Heartline--- is a registered
trademark of Heartline Fitness Products, Inc.,
t.a. Heartline Fitness Systems, Heartline
Strength, and Heartline Strength
Systems Heartline Strength, A Division of
Heartline Fitness Systems, 8041 Cessna Avenue,
Suite 200, Gaithersburg, Maryland, 20879, Phone
301-921-0661, www.heartlinestrength.com