HISTORY - PowerPoint PPT Presentation

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HISTORY

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HISTORY - 1951 : Foundation by Armi and Viljo Rati. - 1960s : The brand begin to be known in Europe, and then in the world. - 1979 : Death of Armi Rati. – PowerPoint PPT presentation

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Title: HISTORY


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HISTORY
  • - 1951  Foundation by Armi and Viljo Rati.
  • - 1960s  The brand begin to be known in Europe,
    and then in the world.
  • - 1979  Death of Armi Rati. The company is
    experiencing increasing difficulties .
  • - 1991  Paakkanen, retired advertising Finnish,
    buy the brand.

3
A COMPANY MADE BY WOMEN FOR WOMEN
  • - Right from the start,Armi Rati worked with a
    team of young female designers.
  • Today the company still employs 90  of women.
  • - Marimekko's mission  improve the quality of
    women life through fashion and design,
  • with wide dresses offering greater freedom of
    movements
  • ? a stance opposite to
    corseted, sober and discreet post-war oufit
  • ? a symbol of women's
    emancipation, with bowls and clear colors 

4
AMBASSADORS OF CHOICE !
Carrie Bradshaw
Jackie Kennedy
Hillary Clinton
5
A VERY CHARACTERISTIC DESIGN
  • Themes ? drawn from life and world nature,
    events, people.
  • Patterns ? simple and clean, but original and
    adventurous
  • Colours ? lively, bright and clear 
  •  Modern yet traditional, Finnish yet
    international, sober yet bold. 

6
The Pieni Unikko design  on of Marimekko's most
popular designs
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 TODAY
  • - Production in Finland (1/3)
  • and in Europe
  • - Shops and retailers throughout
  • Finland and all over the world.
  • - 500 employees (40 designers)
  • - 4 collections each year.

The icon of Finnish design, a part of the
cultural heritage of Finland !
8
Thank you for your attention !
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