PowerPoint Presentation Proposal Pictionary: How to Turn Your Words Into Pictures

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Proposal Pictionary How to Turn Your Words Into
Pictures!
Mike Parkinson and Colleen Jolly Principals at
24 Hour Company(24hrco.com)
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Free PDF Graphics Handouts

• For a copy of the handouts email mike_at_24hrco.com
  or colleen_at_24hrco.com.

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www.BillionDollarGraphics.com
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We Live in a Visual World
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3 Rules About Presentations
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Would You Pet This Dog?
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Color Affects Emotions
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Color Mood

• Western concepts
• Red Empowering, bold
• Orange Warmth, happiness
• Yellow Happiness, energy
• Green Balances, refreshing
• Blue Relaxing, cool
• Violet Comforting
• White Pure, associated with cleanliness
• Black Authoritative, shows discipline

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Agenda
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Agenda
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Know the P.A.Q.S.

• P
• A
• Q
• S

rimary Objective
udience
uestions
ubject Matter
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Primary Objective

• Know your primary objective.

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Primary Objective Example 1
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Primary Objective Example 2
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Primary Objective Example 3
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Primary Objective Example 4
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Audience

• Know your audience.

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Audience
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AudienceSo What?
Process 1
Process 2
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AudienceBenefit
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AudienceSo What?
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AudienceBenefit
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AudienceSo What?
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AudienceBenefit
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Questions

• Know the questions that need to be answered to
  achieve the primary objective

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QuestionsLike

• Why should I care?
• What is it?
• What does it do?
• How does it work?
• How much does it cost?
• How fast is it?
• How long does it take?
• What makes it better than anything else?

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Subject Matter

• Know the subject matter.

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Subject Matter Example 1a

• What are benefits of using a new architecture?
• How does it work? (How do the pieces fit
  together?)
• What is unique about the solution?
• Can it work with legacy systems?

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Subject Matter Example 1b
2. How does it work? (How do the pieces fit
together?)
1. What are the benefits of using a new
architecture
4. Can it work with legacy systems?
3. What is unique about the solution?
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Agenda
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Four Methods

• Literal Method
• Substitution Method
• Quantitative Method
• Assembly Method

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Literal MethodExample 1
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Literal Method Example 2
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Start Finish
Midpoint
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Substitution Method Example 1
Visual Metaphor
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Substitution Method Example 2

• Where would you rather live?

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Quantitative MethodTypes
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Quantitative MethodTypes
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Quantitative MethodTypes
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Quantitative Method Pie Charts (Segment Charts)
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Assembly Method Example 1a

• BOGL has a four-phase process for introducing the
  new technology. Phase One involves training and
  mentoring. Phase Two is the final removal of the
  old tools and the introduction of the new
  computers. Phase Three provides onsite IT support
  24x7 for one month. Phase Four submits, collects,
  and takes action using a formal evaluation.

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Assembly Method Example 1b
Phase 1
Phase 2
Phase 3
Phase 4
Train and Mentor
Remove Old Tools and Introduce New Computers
24x7 Onsite IT Support(1 Month)
Evaluate and Adjust Systems/Processes
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Assembly Method Example 1c
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Agenda
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Successful Universal Design

• Good design is
• Clear, clean and concise
• Familiar
• Easy to understand in an instant
• Needs no or few words to communicate the message

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How to Show Emphasis

• Use color
• Use size/proportion
• Use placement/focal point
• Central, isolated, radial, specific
• Use balance
• Balance implies harmony/good, imbalance implies
  negative
• Use contrast
• Small differences make big impressions

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Design Techniques

• Connectivity or Flow/Direction
• Supplemental, Infrequent, or Less Influential
  Relationships
• Future/Past State
• Cooperation and Synthesis
• Interaction and Influence
• Details or Descriptions
• Grouping
• Hierarchy
• Highlighting
• Icons and Symbols
• Organization Order vs. Disorder
• Space Constraints

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Connectivity and Flow/Direction
Illustration by Bob Ulrich
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Hierarchy
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Organization
Alphabetical/Sequential
Time
Magnitude
1938
1901
1912
1957
1976
2002
Location
Category
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Icons vs. Symbols

• Icon visual metaphor, can be literal, typically
  obvious
• Ex., heart, lock, smiley face, umbrella
• Symbol typically learned, becomes culturally
  standard
• Ex., bio-hazard symbol, pause button, peace
  symbol, recycling symbol

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Icons and Symbols Samples
Cut
Airport
Phone
Unlock
Listen
Tools Required
Team
Firewall
Time
Partnership
Security
Architecture
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(More) Icons and Symbols Samples
Radioactive
Medical
Talk
Compliant
Pause
Virgo
Internet
Danger
Database
Process
Idea
Diagnose
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Same Icon, Different Message
Process
Teamwork
Cooperation
Manufacturing
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Different Icon, Same Message
Security
Security
Security
Security
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Agenda
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Ready, Set, DRAW!
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Questions and Answers
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mike_at_24hrco.com and colleen_at_24hrco.com (703)533-72
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