How To Choose Different Membership Levels For Starting Your Biz? - PowerPoint PPT Presentation

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How To Choose Different Membership Levels For Starting Your Biz?

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Title: How To Choose Different Membership Levels For Starting Your Biz?


1
How To Choose Different Membership Levels For
Starting Your Business?
2
  • The first thing that you want to do when creating
    and developing a membership levels is to think
    about what your membership business is all about.
    Do you sell online courses? Resources and
    materials? Box subscriptions?

3
  • The things you offer in different membership
    levels business should impact how you label your
    membership levels. For example, if you provide
    online courses, you might use academic titles
    such as freshman, sophomore, and others so on.

4
Use a Different Membership Level
  • Clubs (swim club, tennis club, gym club, and so
    on, etc.)
  • Professional Associations (writing association,
    engineering association, nursing association,
    teaching association, etc.)
  • Non-profits (foundations, churches, charities,
    etc.)
  • Businesses (online courses, Costco, Amazon Prime,
    etc.)

5
  • The top membership level organizations often
    attribute their success to formalizing a
    membership model early on. If you havent created
    one for your organization yet, the quicker you
    do, the fast you may realize
  • It Increased membership.
  • Increased member engagement.
  • It Also Increased member retainment.
  • Increased event attendance.
  • A higher percentage of on-time dues payment.
  • High revenue growth.

6
7 Benefits of Using a Membership Model
  • Stable Cash Flow
  • Because members pay monthly charges, its
    relatively simple to calculate and forecast cash
    flow.
  • Minor Marketing Costs 
  • Once you have gained a new member. You dont have
    to use more money marketing to them again. It is
    the reverse of a product-driven business model.
    Where you must keep advertising your products to
    the same market to sell them.

7
  • Lower Costs of Business
  •  Since the value you create can be scaled for all
    membership levels Fast. Straight Feedback from
    Members (networking events, online resources,
    etc). Your costs of producing products/services
    are inferior to other types of business models.
  • Fast, Direct Response from Members
  •  If your membership services are off, its easy
    to tell. Members will also stop coming to events,
    stop visiting your website, and stop reading your
    emails. Favorable members are more likely to
    share feedback with you. Because its in their
    interest to keep the organization providing high
    value, especially for professional associations.

8
  • The Ability to Change a Community
  •  Ive seen many membership managers offer high
    Members. If your membership facilities are
    uplifting a whole community of like-minded
    individuals. It is on topmost of all the
    networking opportunities exchanged through
    members.
  • Way to High-class Data 
  • Organizations that form a community can track
    member behavior which events theyre interested
    in, how often they open emails, etc.
    Understanding this data offers an occasion to
    fine-tune  different membership levels to gain
    more members, reduce costs, and increase member
    retention.

9
  • Additional Revenue Opportunities 
  • On top of member dues, members can also be traded
    merchandise (like hats and shirts) and pay for
    events. If you have sufficient members, you can
    also gain sponsorship from companies desiring to
    advertise to your members.
  • While the above benefits are worthy for an
    organization, membership models also make an easy
    way to increase member happiness by catering to
    their exact needs. More of this is explained,
    such as Silver, etc., would make more sense.

10
The Effects of the Membership Model
  • Because the member-based business model is so
    unique, lets take a look at some of the details
    why you might want to start one, as well as the
    challenges youll most-likely face

11
Advantages
  • Recurring revenue with good profit margins (even
    if you have only 100 members who pay 50/month,
    that can create 5,000/month in income or 60,000
    annually)
  • Continually engaged traffic to your site
  • Customers loyalty and the ability to quickly
    create an engaged email list
  • A platform to get referrals which create
    additional members/revenue

12
Disadvantages
  • Ensuring that you provide your customers their
    moneys worth regularly
  • Retaining memberships over long periods
  • Maintaining a good status with members (and their
    referrals)
  • From there, there are several other things you
    might need to learn about to ensure the success
    of your membership level for business or
    subscription business.

13
Start a Business
  • Worthy parts of running a different membership
    level for business come down to recurring profits
    and instant brand loyalty. If you manage both of
    those things accurately, you can start a
    business for years. But thats also the
    challenge working your members (and the profits
    youre giving them) over the long haul.

14
Ready to Start Your Membership Website?
  • Suppose youre still in the process of building
    your membership site. In that case, we
    significantly recommend that you listen to this
    episode of our podcast featuring expert
    membership site developer Ali Jafarian
    Everything you must need To See Before Starting a
    Membership Site.

15
  • Suppose your site is already active and running.
    In that case, this . conversation will be the
    perfect next step for you. Everything You Need
    To Know After Beginning a Membership Site. From
    there, there are several other things you might
    need to learn about. Certify the success of your
    different membership level for starting a
    business or subscription business.

16
Wrap up,
  • Now its your turn! Well be the first to
    acknowledge that theres a lot that goes into
    creating a successful membership business.
    Because of that, we are glad to share several
    valuable free incomes. With you that can help you
    sideways your journey.
  • Source Link
  • How To Choose Different Membership Levels For
    Starting Your Business?
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