Dental Marketing Ideas For 2022 You Don't Want To Miss

1

• Dental Marketing Ideas For 2022 You Don't Want To
  Miss

2

• Creating a thriving dental practice that your
  community relies on for generations to come is
  the goal of every practitioner in this field.
  With the pandemic continuing its path into 2022,
  the dental industry has overcome the adversity it
  created with innovative marketing and advertising
  to stay connected with patients.
• If you want to help your dental company have a
  stellar year of business and continue growing its
  new patient base, it's crucial to understand how
  digital marketing works. At Adit, we know you're
  already busy providing much-needed dental
  services and are probably crunched for time. So
  we put together a quick guide of the latest and
  greatest dental marketing ideas for 2022. After
  reading them all, reach out to us! We are
  standing by to help you get your office on track
  to improved efficiency, sustainable growth, and
  boosted revenue.
• How Dental Marketing Has Evolved
• The introduction of digital advertising for the
  dental industry began decades ago in the early
  days of the Internet. Today, it's a must for any
  provider hoping to achieve brand awareness to
  implement the best dental practices for their
  marketing strategies. Whether you've made an
  effort to handle this enormous task on your own
  or have chosen to partner with an experienced
  dental marketing firm like Adit, using the right
  tools for growth is essential.
• Another significant evolution in how advertising
  and social media connections with your patients
  has changed is the ever-increasing reliance on
  web-based sites, reviews, and communication to
  find your services. That's right, capturing
  potential patients and getting them to book
  appointments is now done mostly online and not in
  person.
• So if you've neglected to develop your online
  presence with effective marketing options like
  email campaigns and Facebook Ads, it's time to
  step up your game.

3

• Dental Marketing Tips Your Practice Needs Now

4

• Before you scroll through our list of top digital
  marketing ideas for 2022, make sure you hone your
  focus on a few key areas
• Your authority in the dental industry
• Targeting the right market audience
• Share your vision and story to be more relatable
• This is always a winning dental marketing
  combination when trying to reach out to new
  patients and cultivate an enduring bond with
  them.
• Ready to see the exciting features, best
  practices, and innovative ideas that are popular
  for marketing this year? Check them out below!
• You Need A Modern Practice Website
• The core aspects of your digital marketing
  efforts will start on your website. Because most
  dental patients seek out providers online, their
  first point of contact with your brand is there.
  In fact, you should treat it as a virtual waiting
  room, and that first impression when they visit
  means everything.
• You want your practice page to not only be
  friendly and hold your contact information but to
  be easy to navigate and provide convenient
  features for your patients. It's also important
  to update your site and give it a more modern
  appeal because most of your practice efforts will
  direct traffic to this location, so you need to
  get it right.

5

• Generating Leads Through Social Media Engagement
• One of the primary ways your patients have stayed
  in touch with their families, employers, and
  businesses this past year has been through social
  media. Of course, this component of dental
  marketing strategy has always been important, but
  after the pandemic, it's here to stay and has
  become a lucrative avenue for revenue streams.
• When leveraged correctly, platforms like
  Instagram and Facebook help you not only keep in
  contact with current and potential patients, but
  it forms a bond with them. Dental practices
  cultivate friendships with their clients, and
  sharing content on these sites boosts this effort
  as well as improves your reputation in the
  community you serve.
• For example, suppose you are marketing to a niche
  of patients that often deal with dental anxiety.
  In that case, you can use social media posts to
  alleviate these concerns and interact with this
  market, letting them know that you empathize with
  these worries and are here to help.
• Diversify Your Ad Providers To Extend Your Dental
  Practice Reach
• Running ads is a necessary part of any effective
  dental marketing plan. You may currently only be
  focused on Instagram and Google Ads for your
  campaigns, but diversifying your marketing
  strategies to include Instagram, Twitter, and
  other related online channels is crucial. When
  one of these providers goes down, that precious
  advertising time is lost. Another reason to use
  multiple ad providers to boost your visibility is
  they all come with different features that can
  help you tap into additional revenue streams
  within your market.

6

• If your budget is still under a bit of a crunch,
  consider other ecosystems outside of Facebook.
  Platforms like Pinterest and TikTok are
  incredibly affordable, and some of their free
  content posting features can accomplish the same
  goals without costing you a dime.
• Use Your Google My Business Listing To Connect
  Directly With Your Patients

7

• You probably already have a Google My Business
  (GMB) page set up for your practice, but are you
  treating it like an outdated phone book listing?
  In 2020, 2021 and 2022, Google introduced new
  features to this free marketing tool that not
  only added call logging and insights for your
  google map results, but they added online
  business attributes to profiles, as well.
• This is a free resource to get your dental
  practice seen when potential patients are
  searching for care in your service area. Now you
  can further enhance your online reputation
  presence and convert these leads into recurring
  patients even easier.
• Tap Into Your Digital Marketing Potential With
  These Benefits
• Still questioning why your office needs a dental
  marketing agency like Adit? Contrary to what you
  may believe, online advertising is helpful for
  every industry of business, not just tech
  startups and Youtubers. Despite this focus on
  boosting your online brand positioning, it all
  translates into booked appointments with the
  individuals responding to your web-based efforts.
  Besides new patients, you will further establish
  your dental company in the communities you
  provide services to, which is crucial to building
  your reputation and good standing.
• Below are additional benefits of working with a
  team of highly qualified digital marketers
• Build Stronger Relationships
• It can't be overstated the importance of your
  relationship with your patients. Taking the time
  to create your brand story and share it
  effectively on the interweb plays a significant
  role in establishing a connection.

8

• Your website, social media profiles, and content
  that you share will convey more than contact
  details and your specialty. You give visitors a
  glimpse into what makes your dental company so
  unique and insight into what it's like to do
  business with you.
• Adit takes this a step further by supporting your
  online image with great reviews from your current
  patients, which translates into valuable
  referrals.
• Edge Out Your Competition Effectively With Sound
  Marketing Practices
• Dentistry is a high-demand and fiercely
  competitive industry. While word of mouth is
  still one of the best methods to grow your base,
  you need to quickly get out in front of new
  business opportunities. Staying ahead of your
  competitors requires ongoing analysis and review
  of not just your marketing strategy but that of
  the competition.
• Learning how they are finding success and then
  improve upon them to grab potential patients from
  their pool is hugely beneficial.
• Advertising Does Create Practice Growth
• Without the expertise of a knowledgeable dental
  marketing agency like Adit, it's easy to waste
  advertising dollars online. Many of our clients
  had their initial doubts because they didn't
  understand how targeted advertising works online.

9

• Online ads are an exciting tool, but the process
  can be overwhelming due to their fast-paced and
  ever-changing nature. Adit does the research so
  that every dollar you spend on digital
  advertising maximizes your opportunities for
  booking appointments with new and current
  patients.
• Some of the popular social media platforms we can
  advertise your dental practice on include
• Google
• A Google Ad is one of the most effective
  marketing tools you have at your disposal in the
  online marketplace. Why? Because when individuals
  are searching for a product or service on the
  Google platform, they are ready to make a
  purchase or appointment. They aren't window
  shopping--they're researching their options to
  make dental health decisions. Using ads on this
  channel means you will get in front of these
  leads right away.
• Instagram
• With over a billion active users logging into
  this application every day, Instagram has quickly
  become a lucrative marketplace for the dental
  industry. Features like Instagram Stories and
  uploading short value-added video content at no
  cost have also made this popular for
  advertisement. Unlike other online social media
  platforms, Instagram is a closely connected
  community of people looking for ways to connect
  with the people, products, and services they
  love.

10

• Facebook
• Unlike Instagram, Facebook provides a more
  professional feel to advertising. While the goal
  is to raise awareness about your brands, they
  offer more insight and business-focused marketing
  features in their new Publisher Tools. If you
  want to highlight how much your patients love
  their experiences with your dental office or
  showcase outstanding employees, this social media
  platform can help you deliver. Even if you want
  to promote special offers to draw in new clients,
  Facebook Ads make it easy to create a sales
  funnel that performs.
• Discover New Ways To Grow Your Dental Practice
  With Adit
• https//www.youtube.com/watch?vtKTepNcARdAfeatur
  eemb_imp_woyt
• Feeling inspired and ready to start marketing
  your dental company effectively? At Adit, we can
  create an informed marketing strategy for your
  business to help you start seeing results sooner
  than later. So don't burn through your
  advertising budget. Instead, contact our team of
  knowledgeable marketers who are standing by to
  assess, create, and implement successful
  advertising planning that pays off for the long
  term. Adit is a leader in dental digital
  marketing because we actually get dental
  practices like your own on the front page of
  search results. We know what it takes not only to
  rank high but drive new patients to your office,
  and we have the case studies to back us up.
• Worried about the cost of hiring a professional
  marketing firm to not only build your online
  presence but assist in dental practice
  management? We understand! Adit offers a Patient
  Booking Guarantee where you don't have to pay a
  dime until you no longer break even on your
  investment. Request your free demonstration today
  to learn more about this guarantee and the
  comprehensive digital marketing strategies and
  tools we offer!