Communication Expectations and support

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CommunicationExpectations and support

• Gaute Rossnes
• Marketing advisor
• Nordic Innovation Centre
• Helsinki, 18 May 2006

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• Innovation is
• A new product
• A new process
• A new organisational structure
• That creates success in the market

Research or inventions can only become
innovations through interaction with commercial
interests
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• Kick off ?
• Web-site ?
• Presentation folder ?
• Write press releases ?
• Final report
• Synthesis of reports ?
• Press contacts ?
• Conference/Seminars ?

• Experiences?

Scientific environments
Businesses
Politicians
Public
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To Whom?
What will I say?
How to present it?
When to present it?
To Whom?
What will I say?

• When to present it?

How to present it?
To Whom?
What will I say?
How to present it?
When to present it?
What will I say?
How to present it?
To Whom?
When to present it?
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What Whom When How
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Communication plan Project activities

• Deliverable 1
• What Everyday Nano - Nordic focus on micro
  nano applications
• Whom Industry and research communities
• How Brochure
• When Before the NTNE 2006 conference
• Responsible Gaute Rossnes
• Deliverable 2, 3, 4, 5

Denmark
Finland
Norway
Sweden
Iceland
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• Project report
• NICe report series
• NICe will make the cover
• Project information (guidelines at our website)
• Executive Summary
• English language

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• Nordic synthesis report
• Nordic overview
• Easy access to a new area
• Broader perspective
• Concrete results and recommendations
• Bundling of projects
• Marketing the separate reports

Example
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• NICe
• Editor
• Avsender
• Project
• Check the project background and objectives
• Present conclusions (short and precise)
• Present recommendations (short, concise and
  target group specific)

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