Business Research Methods William G. Zikmund Chapter 12: Experimental Research Experiment A research investigation in which conditions are controlled One independent ...
... Methods. William G. Zikmund. Chapter 22: Bivariate Analysis ... Common Bivariate Tests. Type of Measurement. Differences between. two independent groups ...
Exploring Marketing Research William G. Zikmund Chapter 21: Univariate Analysis Univariate Statistics Test of statistical significance Hypothesis testing one variable ...
Exploring Marketing Research William G. Zikmund Chapter 7: Secondary Data Research in a Digital Age Secondary Data Data gathered and recorded by someone else prior to ...
Essentials of Marketing Research William G. Zikmund Chapter7: Survey Research Surveys Surveys ask respondents for information using verbal or written questioning ...
Exploring Marketing Research William G. Zikmund Chapter 6: Exploratory Research and Qualitative Analysis Qualitative versus Quantitative Research Purpose Exploratory ...
Men's fragrance market. 1/3 size of women's fragrance market. But ... Women buy 80 % of men's fragrances. Identifying Causality. Can NEVER prove causality. ...
Exploring Marketing Research William G. Zikmund Chapter 9: Survey Research: Basic Communication Methods Surveys Surveys as a respondent for information using verbal ...
Critical Probability in choosing between the null hypothesis and the alternative ... Since the observed t-value of 2 is less than the critical t-value of 2.064, ...
Exploring Marketing Research William G. Zikmund Chapter 16: Sampling Designs and Sampling Procedures Sampling Terminology Sample Population or universe Population ...
Exploring Marketing Research William G. Zikmund Chapter 2: Information Systems and Knowledge Management Global Information System Global Information System An ...
Exploring Marketing Research William G. Zikmund Chapter 6: Exploratory Research Exploratory Research Initial research conducted to clarify and define the nature of a ...
Verbal attempts made by a field-worker when the respondent ... Record Responses Verbatim. Do Not Summarize or Paraphrase. Include All Probes (in Parentheses) ...
... test, viewing of TV commercials possible. Telephone Surveys. Speed ... 2) many respondents lack powerful computers with high-speed connections to the internet ...
Essentials of Marketing Research William G. Zikmund Chapter 13: Determining Sample Size What does Statistics Mean? Descriptive statistics Number of people Trends in ...
Analyze data by groups or categories. Compare differences. Contingency table ... More appropriate data analysis. New variables e.g., compute function in SPSS ...
Business Research Methods William G. Zikmund Chapter 12: Experimental Research Experiment A research investigation in which conditions are controlled One independent ...
Exploring Marketing Research William G. Zikmund Chapter 11: Experimental Research Experiment A research investigation in which conditions are controlled One ...
Exploring Marketing Research William G. Zikmund Chapter 3: The Marketing Research Process Information Reduces Uncertainty Helps focus decision making Types of ...
table. Importance- Performance. Analysis) Quadrant Analysis. Data Transformation. Data conversion. Changing the original form of the data to a new format ...
Comic book reader? Sampling Frame. A list of elements from which the sample may be drawn ... The difference between the sample results and the result of a ...
Interviewer Bias. A response bias that occurs because the ... Interviewer error - field mistakes. Time Period for Surveys. Cross-sectional. Longitudinal ...
Essentials of Marketing Research William G. Zikmund Chapter7: Survey Research Surveys Surveys ask respondents for information using verbal or written questioning ...
... Relationship Management (CRM) Bring together lots ... Customer Relationship Management (CRM) ... Web site address. World Wide Web (WWW) Graphic interface ...
Exploring Marketing Research William G. Zikmund Chapter 9: Survey Research: Basic Communication Methods Surveys Surveys as a respondent for information using verbal ...
Perform a Staff Function. Clients. Director of research. Research analysts. Cross-functional teams. Director of marketing research. and sales forecasting. Manager of ...
Exploring Marketing Research William G. Zikmund Chapter 4: The Human Side of Marketing Research Mission Statement Identifies the research department s purpose ...
Convenience Sampling. Also called haphazard or accidental sampling ... Unrestricted samples are clearly convenience samples. Randomly selecting visitors ...
When user does not opt-in or expect a voluntary survey cooperation is low. Self-selection problems in web site visitation surveys - participants tend to be ...
Phrasing Questions. Open-ended questions. Most beneficial in exploratory research. Costs are much greater than for fixed due to coding, editing, and analyzing the ...
... conditions may ... Physiological Measures. Monitoring Web Site Traffic. Hits and page views ... emotional reactions through physiological changes in a ...
A general term that refers to a number of bivariate statistical techniques used ... Rooster's crow and the rising of the sun. Rooster does not cause the sun to rise. ...
self-selected group. based on preference for. soft drinks. Subjects in one group ... One Shot Design (After Only) One Group Pretest-Posttest. Static Group Design ...
bias that results because some individuals tend to agree with all questions. Extremity bias ... Many Types of Survey Research. Door-to-Door Interview. Mall ...
A research investigation in which conditions are controlled. One independent variable is ... Factorial Design -- Roller Skates. Effects. Main effect ...
The Annenberg Public Policy Center Survey, 1999. 1,102 parents in ... 49%: might interfere with parents' ability to teach ... the Gallup Poll. Consumer ...
A general term that refers to a number of bivariate statistical techniques used ... Rooster's crow and the rising of the sun. Rooster does not cause the sun to rise. ...
Differences Between Groups when Comparing Means. Interval or ratio scaled dependent variables ... Hypothesis when comparing three groups. m1 = m2 = m3 ...
Chi-square test. DIFFERENCES BETWEEN GROUPS. CONTINGENCY TABLES. CROSS-TABULATION. CHI-SQUARE ALLOWS TESTING FOR SIGNIFICANT DIFFERENCES BETWEEN GROUPS 'GOODNESS ...
Absence of tactile stimulation. Absence of facial expression and body language ... Eggs and Ham. Kraft. Cheddar. Goat. Sentence Completion. People who drink beer are ...
Problem Discovery and Definition. First step extremely important ... Problem Definition ... Understand the Background of the Problem. Exercising judgment ...
Cabin Cleanliness . . . . . .Video/Stereo Entertainment. ... 'I believe that people judge your success by the kind of car you drive.' Strongly agree 1 ...
Follow Up - Keying questionnaires with codes. Advanced notification ... Ease of Callback or Follow-up. difficult unless e-mail address is known. Special Features ...
Subject is presented with a list of words. Asked to respond with first word that comes to mind ... CHEESE. Kraft. Cheddar. Goat. Sentence Completion. People ...
... conditions may ... Physiological Measures. Monitoring Web Site Traffic. Hits and page views ... emotional reactions through physiological changes in a ...
SMALL SITES IN CZECH REPUBLIC Kvetoslav Vlk, kvetoslav_vlk@env.cz Ministry of the Environment of Czech Republic, Prague, www.env.cz Vojtech Zikmund, zikmund@geo-praha.cz