The Potent IPTV Solution for the Converged Home April 26, 2005

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The Potent IPTV Solution for the Converged
HomeApril 26, 2005
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A Powerful source

• For over 30 years SES AMERICOM has provided
  North America with the finest quality in
  broadcast distribution. A leading global
  programming distribution network and the largest
  provider of satellite-based video distribution
  services in the U.S., SES AMERICOM has the
  extensive experience, the proven, trusted
  platform to deliver the powerful telco
  triple-play solution of video, voice and
  broadband.

1975 RCA AMERICOM
1986 GE AMERICOM
2002 AMERICOM2Home
2001 SES AMERICOM
2004 HD-PRIME
2005 IP-PRIME
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What is IP Prime?

• Centralized Multi-Channel Video Service
• Secure Scalable
• By market, customer and screen size
• .

Cellular Carrier
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Our Competitive World

• In early 1990s
• Cable TV had limited channels of programming
• Pay TV thought to be mature
• New multi-channel players - DBS
• New technology MPEG 2
• Programming Innovation was unleashed

• Today
• New video players - Telcos
• Triple and Quad plays are required to be
  competitive
• New technology MPEG 4
• New architecture in switched video
• New innovative opportunity for programmers

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IPTV vs. Cable
IPTV
Channel 1 Channel 2 Channel 3 Channel 4
Head End
DSLAM
Channel 80 - 8

• IPTV - Switched IP Network
• All programming brought to the DSLAM
• Only channels requested brought to home
• Channel switching done at DSLAM
• Requires less last mile bandwidth
• Benefit - unlimited channels
• Cons - ADSL2 BW currently can typically only
  support 4 TVs per household

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Where are we going? Three dimensions of TV Viewing
Wherever Spatial Independence
Mobile PVR
Mobile broadcast TV
My Mobile Media
Mobile context
Whenever Temporal Independence
PVR
Living room
Broadcast TV
Whatever Customized Content
A la carte TV
Home Media platform
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What will be in the Converged Home?

• Digital IP Set-top
• Video over Coax
• HDTV
• PVR/VOD
• PS3 Slingbox
• IPOD/Dish to Go device
• What serves as the Concierge Device?

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How will we navigate?

• The Loop
• The loop is a bagel shaped free space remote
  control from a small company called Hillcrest
  Labs.
• Google Video
• As thousands of new video sources are offered, it
  only stands to reason that we will need powerful
  search. We will talk with leading video search
  providers, including Google, as our product and
  customer list grows.
• Cell Phones
• These devices today have only limited video
  capabilities.
• It is conceivable that future phones will be our
• walking library and video provisioning device.

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Where will programming come from?

• The new converged media world will combine
  programs from traditional companies with new
  non-traditional sources of content such as

PodCasting Universities Individuals Hobbyists Blog
gers
Internet Source MSN Yahoo Akimbo Atom Films Dave
TV Bright Cove
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What new programming?

• More is better
• More camera angles
• More HDTV
• More games
• More choice
• More high fidelity

Localism Comeback Local Games Local Interest
shows Local learning Zip code video Hyper-niche
Rules Hobbyists Passionate Communities
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Questions?

• To learn more about delivering your own
  triple-play solution, visit us at
  www.ses-americom.com/ipprime
• Or contact Bryan McGuirk
• IP-PRIME
• SES AMERICOM
• 609-987-4222
• Email bryan.mcguirk_at_ses-americom.com